Exam 5: Analyzing the Marketing Environment

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

A firm's macroenvironment includes all of the following except

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country it is called a grinder.This is an example of what type of macroenvironmental factor?

Typical demographic data include all of the following except

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

When analyzing the immediate environment and the macroenvironment,marketers must be careful to keep the firm at the center of all analyses.

From a firm's perspective,the biggest advantage of RFID is

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following except

What percentage of U.S.adults now recycles their soda bottles and newspapers?

As demographic factors,why are marketers interested in the education level,occupation,and income of consumers?

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Mary Grace is studying the demographics of the students attending her elementary school.What information will Mary Grace study?

Select the statement that best describes the key traits of Generation Y.

The Mayo Clinic in Minnesota is known for top-quality medical care.For decades,even presidents and dictators from around the world flew to the Mayo Clinic to utilize its services.The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville,Florida,and elsewhere.This is an example of a firm focusing its efforts on satisfying customer needs that

Which of the following statements accurately describes the current income distribution in the United States?

Baby Boomers represent a tremendous opportunity for today's marketers.Who are the Baby Boomers? Based on their age,what might be some products that they would be interested in?

Every time a consumer surfs the web and clicks on a site,online marketers can place _____ on that user's computer,showing them how that consumer navigates the web and what he or she does or does not buy.

When you register your telephone number with the National Do Not Call Registry,you are responding to a need for

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Which technological advancement enables a firm to track an item from the moment it was manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?