Exam 5: Analyzing the Marketing Environment

Which ethnic group tends to be not only more affluent and suburban than previously thought,but also younger,with 47 percent between the ages of 18 and 49 years?

In recent decades,how has income distribution changed in the United States?

How is the balance of ethnicities in the U.S.population changing,and what implications does this have for marketers?

The results of the 2010 census suggest what about the 42 million African American U.S.households?

Discuss the political and regulatory environment of business as it relates to the protection of consumers.Name and describe at least two laws that had a major impact on fair competition,consumer protection,or industry-specific regulation.

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle.Identify the social trend being addressed by Uncle Ben's.

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

________ is / are distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

According to your text,the wealthiest 1 percent of the population control approximately what percentage of Americans' total net worth?

According to the text,14 cable companies agreed to provide low-cost Internet access to impoverished families for all of the following reasons except

Which ethnic group in the United States tends to earn more,have more schooling,and be more likely to be professionally employed or own a business?

The three elements of the consumer's immediate environment are the company,competition,and corporate partners.

Yvonne knows her firm must look at everything it does from a consumer's point of view.One major difficulty is that consumers' __________ change(s)over time.

Many American consumers are purchasing hybrid automobiles even though they are more expensive than compact conventional autos.These consumers

Discuss how privacy concerns have become a current social issue.What technological invention has prompted the rise in concern over privacy?