Question 1

Regarding positioning a product,when is competitive analysis most important?

Accepted Answer

A) when a product is unique compared to what other firms are offering 
B) when competitors all appear to offer a similar good or service 
C) when competitors all appear to offer lower priced options 
D) when determining how to segment the market 
E) when selecting a target market for a product 
A) when a product is unique compared to what other firms are offering 
B) when competitors all appear to offer a similar good or service 
C) when competitors all appear to offer lower priced options 
D) when determining how to segment the market 
E) when selecting a target market for a product

Question 2

Social media outlets like Facebook are not generally helpful in segmenting markets because of the wide variety of people who utilize this type of technology.

Accepted Answer

A) True 
 B)False

Question 3

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as

Accepted Answer

A) targeting. 
B) positioning. 
C) conceptualizing. 
D) segmenting. 
E) categorizing. 
A) targeting. 
B) positioning. 
C) conceptualizing. 
D) segmenting. 
E) categorizing.

Question 4

Unique segmentation is used when the similarity in needs and wants only extends across the region or several countries.

Accepted Answer

A) True 
 B)False

Question 5

The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a

Accepted Answer

A) competitive map. 
B) conceptual map. 
C) marketing map. 
D) perceptual map. 
E) positioning map. 
A) competitive map. 
B) conceptual map. 
C) marketing map. 
D) perceptual map. 
E) positioning map.

Question 6

The second step in deciding how best to position a product is to

Accepted Answer

A) evaluate consumer feedback. 
B) analyze competitors' positions. 
C) clearly define the product's competitive advantage. 
D) conduct test marketing on the product. 
E) assess the product's profit potential. 
A) evaluate consumer feedback. 
B) analyze competitors' positions. 
C) clearly define the product's competitive advantage. 
D) conduct test marketing on the product. 
E) assess the product's profit potential.

Question 7

Behavioral segmentation divides consumers according to

Accepted Answer

A) how motivated and how many resources a consumer has. 
B) how consumers behave with or act towards products. 
C) customer convenience and market size. 
D) consumers' opinion and interests. 
E) the various lifestyles of the consumer. 
A) how motivated and how many resources a consumer has. 
B) how consumers behave with or act towards products. 
C) customer convenience and market size. 
D) consumers' opinion and interests. 
E) the various lifestyles of the consumer.

Question 8

What can be said of the level of competition when selecting a target market?

Accepted Answer

A) The more intense the competition within a segment,the more attractive it is to marketers. 
B) The more competitors there are within a segment,the less of a chance there is for price wars. 
C) The more competitors there are,the more a firm will have to invest in promotion to increase market share. 
D) A market segment is less attractive to marketers if there are only a few competitors for that segment. 
E) The more competitors there are within a segment,the less a company will have to spend to reach out to consumers. 
A) The more intense the competition within a segment,the more attractive it is to marketers. 
B) The more competitors there are within a segment,the less of a chance there is for price wars. 
C) The more competitors there are,the more a firm will have to invest in promotion to increase market share. 
D) A market segment is less attractive to marketers if there are only a few competitors for that segment. 
E) The more competitors there are within a segment,the less a company will have to spend to reach out to consumers.

Question 9

How does a business know it has effectively segmented its markets?

Accepted Answer

Successful segmentation of markets shoul

Question 10

Business-to-business firms generally segment their markets according to what three variables?

Accepted Answer

A) profit potential,price sensitivity,and demand 
B) demographic,geographic,and behavioral 
C) market size,customer convenience,and usage rate 
D) price sensitivity,usage rate,and region 
E) demographic,geographic,and psychographic 
A) profit potential,price sensitivity,and demand 
B) demographic,geographic,and behavioral 
C) market size,customer convenience,and usage rate 
D) price sensitivity,usage rate,and region 
E) demographic,geographic,and psychographic

Question 11

According to your text,positioning assumes that consumers

Accepted Answer

A) will make up their own minds about a product,regardless of how it is marketed. 
B) are followers and will only buy products that appeal to their friends as well. 
C) are innovators and will always want the latest and most innovative products. 
D) will compare goods and services on the basis of benefits. 
E) will always want to pay the lowest price possible for a product. 
A) will make up their own minds about a product,regardless of how it is marketed. 
B) are followers and will only buy products that appeal to their friends as well. 
C) are innovators and will always want the latest and most innovative products. 
D) will compare goods and services on the basis of benefits. 
E) will always want to pay the lowest price possible for a product.

Question 12

Undifferentiated targeting is a strategy that

Accepted Answer

A) markets the same product to multiple regions. 
B) approaches the marketplace as one large segment. 
C) involves pursuing a large share of a small market. 
D) uses a different marketing strategy for each segment. 
E) simultaneously pursues several different market segments with a different strategy for each. 
A) markets the same product to multiple regions. 
B) approaches the marketplace as one large segment. 
C) involves pursuing a large share of a small market. 
D) uses a different marketing strategy for each segment. 
E) simultaneously pursues several different market segments with a different strategy for each.

Question 13

A department store that sells ski equipment in Colorado understands the importance of _______ segmentation.

Accepted Answer

The answer of A department store that sells ski equipment...

Question 14

The science of using psychology and demographics to segment consumers is called _______ segmentation.

Accepted Answer

The answer of The science of using psychology and demographics...

Question 15

According to your text,what step in deciding how to position a product should be done on a continual basis since consumer tastes change for almost every product?

Accepted Answer

A) define the product's competitive advantage 
B) evaluate feedback 
C) undergo market segmentation 
D) review the perceptual map 
E) analyze competitors positions 
A) define the product's competitive advantage 
B) evaluate feedback 
C) undergo market segmentation 
D) review the perceptual map 
E) analyze competitors positions

Question 16

A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is called a

Accepted Answer

A) positioning statement. 
B) marketing plan. 
C) mission statement. 
D) vision statement. 
E) business plan. 
A) positioning statement. 
B) marketing plan. 
C) mission statement. 
D) vision statement. 
E) business plan.

Question 17

What does the criteria accessible mean regarding market segments?

Accepted Answer

A) Marketers should develop strategies that can attract a market to its products. 
B) Markets should be clearly identified with appropriate strategies developed for each. 
C) Marketers must be able to reach and serve the segment. 
D) The size and purchasing power of the segment should be clearly identifieD. 
E) Segments must be large enough for the firm to make a profit by serving them. 
A) Marketers should develop strategies that can attract a market to its products. 
B) Markets should be clearly identified with appropriate strategies developed for each. 
C) Marketers must be able to reach and serve the segment. 
D) The size and purchasing power of the segment should be clearly identifieD. 
E) Segments must be large enough for the firm to make a profit by serving them.

Question 18

Today's health conscious society has caused cereal manufacturers to rethink their products.Now many cereals such as Frosted Flakes are being marketed as being healthier because they are made with whole grains and have less sugar.This is an example of

Accepted Answer

A) retargeting. 
B) repositioning. 
C) remarketing. 
D) resegmenting. 
E) remanufacturing. 
A) retargeting. 
B) repositioning. 
C) remarketing. 
D) resegmenting. 
E) remanufacturing.

Question 19

The four broad segmentation bases that marketers use to divide the market into segments are: substantial,measurable,differentiable,and accessible.

Accepted Answer

A) True 
 B)False

Question 20

_______ segmentation is used when the firm can identify a group of consumers with common needs and wants that spans the entire globe.

Accepted Answer

The answer of _______ segmentation is used when the firm...

Regarding positioning a product,when is competitive analysis most important?

Social media outlets like Facebook are not generally helpful in segmenting markets because of the wide variety of people who utilize this type of technology.

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as

Unique segmentation is used when the similarity in needs and wants only extends across the region or several countries.

The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a

The second step in deciding how best to position a product is to

Behavioral segmentation divides consumers according to

What can be said of the level of competition when selecting a target market?

How does a business know it has effectively segmented its markets?

Business-to-business firms generally segment their markets according to what three variables?

According to your text,positioning assumes that consumers

Undifferentiated targeting is a strategy that

A department store that sells ski equipment in Colorado understands the importance of _______ segmentation.

The science of using psychology and demographics to segment consumers is called _______ segmentation.

According to your text,what step in deciding how to position a product should be done on a continual basis since consumer tastes change for almost every product?

A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is called a

What does the criteria accessible mean regarding market segments?

Today's health conscious society has caused cereal manufacturers to rethink their products.Now many cereals such as Frosted Flakes are being marketed as being healthier because they are made with whole grains and have less sugar.This is an example of

The four broad segmentation bases that marketers use to divide the market into segments are: substantial,measurable,differentiable,and accessible.

_______ segmentation is used when the firm can identify a group of consumers with common needs and wants that spans the entire globe.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 7: Segmentation, Targeting, and Positioning

Regarding positioning a product,when is competitive analysis most important?

Social media outlets like Facebook are not generally helpful in segmenting markets because of the wide variety of people who utilize this type of technology.

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as

Unique segmentation is used when the similarity in needs and wants only extends across the region or several countries.

The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a

The second step in deciding how best to position a product is to

Behavioral segmentation divides consumers according to

What can be said of the level of competition when selecting a target market?

How does a business know it has effectively segmented its markets?

Business-to-business firms generally segment their markets according to what three variables?

According to your text,positioning assumes that consumers

Undifferentiated targeting is a strategy that

A department store that sells ski equipment in Colorado understands the importance of _______ segmentation.

The science of using psychology and demographics to segment consumers is called _______ segmentation.

According to your text,what step in deciding how to position a product should be done on a continual basis since consumer tastes change for almost every product?

A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is called a

What does the criteria accessible mean regarding market segments?

Today's health conscious society has caused cereal manufacturers to rethink their products.Now many cereals such as Frosted Flakes are being marketed as being healthier because they are made with whole grains and have less sugar.This is an example of

The four broad segmentation bases that marketers use to divide the market into segments are: substantial,measurable,differentiable,and accessible.

_______ segmentation is used when the firm can identify a group of consumers with common needs and wants that spans the entire globe.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters