Question 1

The market is divided into groups according to the reason the consumer made the purchase when marketers segment based on _______.

Accepted Answer

The answer of The market is divided into groups according...

Question 2

An advantage to using a perceptual map is that it

Accepted Answer

A) shows the firms strengths,weaknesses,opportunities and threats. 
B) can highlight potential market positions that might be underserved. 
C) shows how other companies are marketing their products. 
D) shows which products of a firm are most profitable. 
E) it is the quickest way to determine market segments. 
A) shows the firms strengths,weaknesses,opportunities and threats. 
B) can highlight potential market positions that might be underserved. 
C) shows how other companies are marketing their products. 
D) shows which products of a firm are most profitable. 
E) it is the quickest way to determine market segments.

Question 3

When it comes to criteria for segmenting markets,it is important that the size and purchasing power of a market segment should be clearly identified.In other words,it should be

Accepted Answer

A) differentiable. 
B) actionable. 
C) measurable. 
D) identifiable. 
E) accessiblE. 
A) differentiable. 
B) actionable. 
C) measurable. 
D) identifiable. 
E) accessiblE.

Question 4

Stores like Cabela's,REI,and Bass Pro Shops that cater to outdoor enthusiasts' most likely use what type of segmentation strategy?

Accepted Answer

A) socioeconomic segmentation 
B) psychographic segmentation 
C) demographic segmentation 
D) behavioral segmentation 
E) geographic segmentation 
A) socioeconomic segmentation 
B) psychographic segmentation 
C) demographic segmentation 
D) behavioral segmentation 
E) geographic segmentation

Question 5

Clif Bar & Company,makers of energy and nutrition bars,expanded their product line to include Clif Kid Z Bars.These bars are specifically designed to provide the right kind of nutrition for growing children.For this product,Clif Bar & Company is segmenting the market based on

Accepted Answer

A) lifestyle. 
B) customer convenience. 
C) gender. 
D) age. 
E) motivation. 
A) lifestyle. 
B) customer convenience. 
C) gender. 
D) age. 
E) motivation.

Question 6

According to the VALS framework,why different consumer groups exhibit different behaviors or why different consumer groups exhibit the same behaviors for different reasons is based on

Accepted Answer

A) lifestyle and income. 
B) motivation and desire. 
C) opinion and resources. 
D) motivation and resources. 
E) opinion and interests. 
A) lifestyle and income. 
B) motivation and desire. 
C) opinion and resources. 
D) motivation and resources. 
E) opinion and interests.

Question 7

Marketers concerned about _____ _____ when selecting a target market may use a SWOT analysis to determine if the firm will be successful targeting a specific segment.

Accepted Answer

The answer of Marketers concerned about _____ _____ when selecting...

Question 8

Free-standing areas with a core urban population of at least 50,000 are what the U.S.Census Bureau calls

Accepted Answer

A) metropolitan districts. 
B) metropolitan statistical areas. 
C) urban statistical areas. 
D) major cities. 
E) urban numerical areas. 
A) metropolitan districts. 
B) metropolitan statistical areas. 
C) urban statistical areas. 
D) major cities. 
E) urban numerical areas.

Question 9

Psychographic segmentation involves categorizing customers based on what they actually do with their goods and services.

Accepted Answer

A) True 
 B)False

Question 10

When marketers ensure that market segments will not respond the same to different marketing strategies,they understand that market segments should be _______.

Accepted Answer

The answer of When marketers ensure that market segments will...

Question 11

A firm marketing its product in the United States and abroad may have to tweak the product for its international customers and as such may have to market it differently.What type of targeting strategy would work best for this situation?

Accepted Answer

A) undifferentiated 
B) differentiated 
C) geographic 
D) niche 
E) concentrated 
A) undifferentiated 
B) differentiated 
C) geographic 
D) niche 
E) concentrated

Question 12

_______ typically involves changing one or more marketing mix elements,often product or promotion.

Accepted Answer

The answer of _______ typically involves changing one or more...

Question 13

Rico's firm manufactures homemade salsa.His product is sold around the country,but he adds extra jalapenos to his product sold in Texas,New Mexico,and Arizona because those customers prefer the extra heat and spice.Rico also markets the product differently based on the region of the country where it is sold.This represents what type of targeting strategy?

Accepted Answer

A) undifferentiated 
B) niche 
C) concentrated 
D) differentiated 
E) geographic 
A) undifferentiated 
B) niche 
C) concentrated 
D) differentiated 
E) geographic

Question 14

Market segments are

Accepted Answer

A) the two buying groups: those that have never purchased a firm's product,and those that are potential repeat customers. 
B) the different geographical areas in which a product must be marketed differently. 
C) relatively homogenous groups of consumers that result from the segmentation process. 
D) relatively heterogeneous groups of consumers that result from the segmentation process. 
E) the various types of advertising and promotional campaigns used to sway consumer interest in a product. 
A) the two buying groups: those that have never purchased a firm's product,and those that are potential repeat customers. 
B) the different geographical areas in which a product must be marketed differently. 
C) relatively homogenous groups of consumers that result from the segmentation process. 
D) relatively heterogeneous groups of consumers that result from the segmentation process. 
E) the various types of advertising and promotional campaigns used to sway consumer interest in a product.

Question 15

The second step in deciding how to best position a product is to clearly define the firm's _____ _____.

Accepted Answer

competitiv

Question 16

Which of the following represents the three basic strategies for targeting markets?

Accepted Answer

A) undifferentiated targeting,differentiated targeting,and niche marketing 
B) demographic targeting,geographic targeting,and psychographic targeting 
C) primary targeting,secondary targeting,and specialized marketing 
D) targeting by product,targeting by price,and targeting by customer 
E) print advertising,sales promotion,and public relations 
A) undifferentiated targeting,differentiated targeting,and niche marketing 
B) demographic targeting,geographic targeting,and psychographic targeting 
C) primary targeting,secondary targeting,and specialized marketing 
D) targeting by product,targeting by price,and targeting by customer 
E) print advertising,sales promotion,and public relations

Question 17

Segmentation based on where prospective consumers live,work,and spend their leisure time is referred to as

Accepted Answer

A) regional segmentation. 
B) proximity segmentation. 
C) geographic segmentation. 
D) demographic segmentation. 
E) residential segmentation. 
A) regional segmentation. 
B) proximity segmentation. 
C) geographic segmentation. 
D) demographic segmentation. 
E) residential segmentation.

Question 18

Firms can choose to promote one or multiple competitive advantages,as long as they can clearly articulate those advantages to their target market.

Accepted Answer

A) True 
 B)False

Question 19

When a company seeks consumers who are active users of Facebook and Twitter,this is an example of how _____ _____ can be used as a market segmentation strategy.

Accepted Answer

The answer of When a company seeks consumers who are...

Question 20

What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?

Accepted Answer

A) organizational fit 
B) strategic fit 
C) growth potential 
D) segment harmony 
E) cultural awareness 
A) organizational fit 
B) strategic fit 
C) growth potential 
D) segment harmony 
E) cultural awareness

The market is divided into groups according to the reason the consumer made the purchase when marketers segment based on _______.

An advantage to using a perceptual map is that it

When it comes to criteria for segmenting markets,it is important that the size and purchasing power of a market segment should be clearly identified.In other words,it should be

Stores like Cabela's,REI,and Bass Pro Shops that cater to outdoor enthusiasts' most likely use what type of segmentation strategy?

Clif Bar & Company,makers of energy and nutrition bars,expanded their product line to include Clif Kid Z Bars.These bars are specifically designed to provide the right kind of nutrition for growing children.For this product,Clif Bar & Company is segmenting the market based on

According to the VALS framework,why different consumer groups exhibit different behaviors or why different consumer groups exhibit the same behaviors for different reasons is based on

Marketers concerned about _ _ when selecting a target market may use a SWOT analysis to determine if the firm will be successful targeting a specific segment.

Free-standing areas with a core urban population of at least 50,000 are what the U.S.Census Bureau calls

Psychographic segmentation involves categorizing customers based on what they actually do with their goods and services.

When marketers ensure that market segments will not respond the same to different marketing strategies,they understand that market segments should be _______.

A firm marketing its product in the United States and abroad may have to tweak the product for its international customers and as such may have to market it differently.What type of targeting strategy would work best for this situation?

_______ typically involves changing one or more marketing mix elements,often product or promotion.

Market segments are

The second step in deciding how to best position a product is to clearly define the firm's _ _.

Which of the following represents the three basic strategies for targeting markets?

Segmentation based on where prospective consumers live,work,and spend their leisure time is referred to as

Firms can choose to promote one or multiple competitive advantages,as long as they can clearly articulate those advantages to their target market.

When a company seeks consumers who are active users of Facebook and Twitter,this is an example of how _ _ can be used as a market segmentation strategy.

What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 7: Segmentation, Targeting, and Positioning

The market is divided into groups according to the reason the consumer made the purchase when marketers segment based on _______.

An advantage to using a perceptual map is that it

When it comes to criteria for segmenting markets,it is important that the size and purchasing power of a market segment should be clearly identified.In other words,it should be

Stores like Cabela's,REI,and Bass Pro Shops that cater to outdoor enthusiasts' most likely use what type of segmentation strategy?

Clif Bar & Company,makers of energy and nutrition bars,expanded their product line to include Clif Kid Z Bars.These bars are specifically designed to provide the right kind of nutrition for growing children.For this product,Clif Bar & Company is segmenting the market based on

According to the VALS framework,why different consumer groups exhibit different behaviors or why different consumer groups exhibit the same behaviors for different reasons is based on

Marketers concerned about _____ _____ when selecting a target market may use a SWOT analysis to determine if the firm will be successful targeting a specific segment.

Free-standing areas with a core urban population of at least 50,000 are what the U.S.Census Bureau calls

Psychographic segmentation involves categorizing customers based on what they actually do with their goods and services.

When marketers ensure that market segments will not respond the same to different marketing strategies,they understand that market segments should be _______.

A firm marketing its product in the United States and abroad may have to tweak the product for its international customers and as such may have to market it differently.What type of targeting strategy would work best for this situation?

_______ typically involves changing one or more marketing mix elements,often product or promotion.

Market segments are

The second step in deciding how to best position a product is to clearly define the firm's _____ _____.

Which of the following represents the three basic strategies for targeting markets?

Segmentation based on where prospective consumers live,work,and spend their leisure time is referred to as

Firms can choose to promote one or multiple competitive advantages,as long as they can clearly articulate those advantages to their target market.

When a company seeks consumers who are active users of Facebook and Twitter,this is an example of how _____ _____ can be used as a market segmentation strategy.

What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Marketers concerned about _ _ when selecting a target market may use a SWOT analysis to determine if the firm will be successful targeting a specific segment.

The second step in deciding how to best position a product is to clearly define the firm's _ _.

When a company seeks consumers who are active users of Facebook and Twitter,this is an example of how _ _ can be used as a market segmentation strategy.