Question 1

Behavioral segmentation is often the most difficult of the four segmentation bases to use.

Accepted Answer

A) True 
 B)False

Question 2

Which international segmentation base usually results in market segments made up of young people,those that have more money to spend,or those with access to the Internet?

Accepted Answer

A) unique 
B) global 
C) national 
D) cultural 
E) regional 
A) unique 
B) global 
C) national 
D) cultural 
E) regional

Question 3

It has been Shelly's dream to open a bakery,and while she has experience in making all types of baked goods,she always gets rave reviews for her hand-decorated cupcakes.So,rather than open a bakery that offers a wide variety of baked goods,Shelly has decided to open a specialty cupcake shop to cater to that market only.This is an example of

Accepted Answer

A) repositioning. 
B) market fragmentation. 
C) mass marketing. 
D) market segmentation. 
E) limited marketing. 
A) repositioning. 
B) market fragmentation. 
C) mass marketing. 
D) market segmentation. 
E) limited marketing.

Question 4

One of the most important sources of demographic information for marketers,which of the following provides free information on data such as how households are segmented by race,education,age,and occupation?

Accepted Answer

A) ACNielsen Company 
B) the Social Security Administration 
C) Consumer Reports 
D) the U.S.Bureau of Labor Statistics 
E) the U.S.Census Bureau 
A) ACNielsen Company 
B) the Social Security Administration 
C) Consumer Reports 
D) the U.S.Bureau of Labor Statistics 
E) the U.S.Census Bureau

Question 5

According to your text,the segmentation base that is often the most difficult to use is

Accepted Answer

A) geographic segmentation. 
B) demographic segmentation. 
C) lifestyle segmentation. 
D) psychographic segmentation. 
E) behavioral segmentation. 
A) geographic segmentation. 
B) demographic segmentation. 
C) lifestyle segmentation. 
D) psychographic segmentation. 
E) behavioral segmentation.

Question 6

Which of the following is not one of the broad segmentation bases outlined in your text that can be used to segment a market?

Accepted Answer

A) demand 
B) demographic 
C) behavioral 
D) geographic 
E) psychographic 
A) demand 
B) demographic 
C) behavioral 
D) geographic 
E) psychographic

Behavioral segmentation is often the most difficult of the four segmentation bases to use.

Which international segmentation base usually results in market segments made up of young people,those that have more money to spend,or those with access to the Internet?

One of the most important sources of demographic information for marketers,which of the following provides free information on data such as how households are segmented by race,education,age,and occupation?

According to your text,the segmentation base that is often the most difficult to use is

Which of the following is not one of the broad segmentation bases outlined in your text that can be used to segment a market?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 7: Segmentation, Targeting, and Positioning

Behavioral segmentation is often the most difficult of the four segmentation bases to use.

Which international segmentation base usually results in market segments made up of young people,those that have more money to spend,or those with access to the Internet?

One of the most important sources of demographic information for marketers,which of the following provides free information on data such as how households are segmented by race,education,age,and occupation?

According to your text,the segmentation base that is often the most difficult to use is

Which of the following is not one of the broad segmentation bases outlined in your text that can be used to segment a market?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters