Question 1

_______ assumes that consumers compare goods and services on the basis of benefits.

Accepted Answer

The answer of _______ assumes that consumers compare goods and...

Question 2

Contractors that advertise the ability to turn home attics or the space above a garage into living areas are most likely targeting their market based on the demographic variable of

Accepted Answer

A) neighborhoods. 
B) family size. 
C) gender. 
D) usage rate. 
E) incomE. 
A) neighborhoods. 
B) family size. 
C) gender. 
D) usage rate. 
E) incomE.

Question 3

Variables such as occasions,loyalty,and usage rate are all related to _______ segmentation.

Accepted Answer

The answer of Variables such as occasions,loyalty,and usage rate are...

Question 4

The two dimensions of the VALS framework,needs and wants,helps to explain why different consumer groups exhibit different behaviors,and why different consumer groups often exhibit the same behaviors for different reasons.

Accepted Answer

A) True 
 B)False

Question 5

A firm that uses a price/quality relationship to highlight its competitive advantage will negotiate discounts from wholesalers and keep distribution costs low so it can pass the savings on to its customers.

Accepted Answer

A) True 
 B)False

Question 6

Firms typically segment international markets using three general bases: global,regional,and _______.

Accepted Answer

The answer of Firms typically segment international markets using three...

Question 7

Consumer tastes for everything change from time to time,which is why it is important to evaluate customer _______ when deciding how to best position a product.

Accepted Answer

The answer of Consumer tastes for everything change from time...

Question 8

Figures from the 2010 Census illustrated a shifting population in the United States with _______ states growing substantially compared to the rest of the country.

Accepted Answer

The answer of Figures from the 2010 Census illustrated a...

Question 9

You have just started a carpet and upholstery cleaning service that only uses environmentally-friendly cleaning agents that contain no chemicals.Compared to your competitors who use chemical cleaning agents,your prices are higher because your cleaning supplies cost more and you have to spend more time treating stains and high-traffic areas.Due to high gas prices,you plan to market to households that are within a 15- to 20-mile radius of your business location.What target marketing strategies should you pursue?

Accepted Answer

You would likely pursue a niche strategy

Question 10

Consumers of _______ marketing products typically have very specialized needs and will pay higher prices to meet those needs.

Accepted Answer

The answer of Consumers of _______ marketing products typically have...

Question 11

Demographic segmentation divides markets by

Accepted Answer

A) characteristics such as loyalty and price sensitivity. 
B) geographic location. 
C) psychological traits. 
D) consumer attitudes. 
E) characteristics such as age,gender,and incomE. 
A) characteristics such as loyalty and price sensitivity. 
B) geographic location. 
C) psychological traits. 
D) consumer attitudes. 
E) characteristics such as age,gender,and incomE.

Question 12

Carson has opened up a new sports bar/restaurant in town.He has determined that his market segments are (1)students from the nearby college campus, (2)families with small children,and (3)young adult males.Carson now has to determine which of these segments will provide him with the best opportunity to maximize sales.The process of doing this is referred to as

Accepted Answer

A) marketing. 
B) positioning. 
C) repositioning. 
D) targeting. 
E) segmenting. 
A) marketing. 
B) positioning. 
C) repositioning. 
D) targeting. 
E) segmenting.

Question 13

As it pertains to international segmentation,unique segmentation is used when

Accepted Answer

A) a firm can identify a group of consumers with common needs and wants that spans the entire globe. 
B) the similarity in needs and wants only extends across the region or several countries. 
C) a product offering has market appeal only in English-speaking regions. 
D) the similarity in needs and wants exists within one country. 
E) a product offering has market appeal in several countries. 
A) a firm can identify a group of consumers with common needs and wants that spans the entire globe. 
B) the similarity in needs and wants only extends across the region or several countries. 
C) a product offering has market appeal only in English-speaking regions. 
D) the similarity in needs and wants exists within one country. 
E) a product offering has market appeal in several countries.

Question 14

The major advantage of a(n)_______ targeting strategy is the potential savings in developing and marketing the product.

Accepted Answer

The answer of The major advantage of a(n)_______ targeting strategy...

Question 15

_______ segmentation information,which is typically easy to acquire,may be slow in coming or completely unavailable in international markets.

Accepted Answer

The answer of _______ segmentation information,which is typically easy to...

Question 16

Consumers who have between $100,000 and $250,000 in investable assets are termed mass affluent and are one of the fastest growing segments in the United States.

Accepted Answer

A) True 
 B)False

Question 17

Marketers are particularly interested in segmenting older Americans because they typically have two things that most of their younger counterparts do not: time and ______.

Accepted Answer

The answer of Marketers are particularly interested in segmenting older...

Question 18

One of the criteria for segmenting a market is that the market should be actionable,meaning that a firm should be reasonably certain that its marketing mix can inform consumers about the product,how it adds value to the consumer,and ultimately how to purchase it.

Accepted Answer

A) True 
 B)False

Question 19

American households that have between $100,000 and $250,000 in investable assets are one of the fastest growing segments in the United States and are referred to as

Accepted Answer

A) the well-to-dos. 
B) ultra-prosperous. 
C) ultra-rich. 
D) the massively wealthy. 
E) mass affluent. 
A) the well-to-dos. 
B) ultra-prosperous. 
C) ultra-rich. 
D) the massively wealthy. 
E) mass affluent.

Question 20

Psychographic segmentation refers to the science of segmenting markets based on

Accepted Answer

A) consumers' opinions,interests and attitudes. 
B) behavior and demographics. 
C) consumers' income,age and behavior. 
D) psychology,demographics and personaltiy. 
E) psychology and geography. 
A) consumers' opinions,interests and attitudes. 
B) behavior and demographics. 
C) consumers' income,age and behavior. 
D) psychology,demographics and personaltiy. 
E) psychology and geography.

_______ assumes that consumers compare goods and services on the basis of benefits.

Contractors that advertise the ability to turn home attics or the space above a garage into living areas are most likely targeting their market based on the demographic variable of

Variables such as occasions,loyalty,and usage rate are all related to _______ segmentation.

The two dimensions of the VALS framework,needs and wants,helps to explain why different consumer groups exhibit different behaviors,and why different consumer groups often exhibit the same behaviors for different reasons.

A firm that uses a price/quality relationship to highlight its competitive advantage will negotiate discounts from wholesalers and keep distribution costs low so it can pass the savings on to its customers.

Firms typically segment international markets using three general bases: global,regional,and _______.

Consumer tastes for everything change from time to time,which is why it is important to evaluate customer _______ when deciding how to best position a product.

Figures from the 2010 Census illustrated a shifting population in the United States with _______ states growing substantially compared to the rest of the country.

Consumers of _______ marketing products typically have very specialized needs and will pay higher prices to meet those needs.

Demographic segmentation divides markets by

As it pertains to international segmentation,unique segmentation is used when

The major advantage of a(n)_______ targeting strategy is the potential savings in developing and marketing the product.

_______ segmentation information,which is typically easy to acquire,may be slow in coming or completely unavailable in international markets.

Consumers who have between $100,000 and $250,000 in investable assets are termed mass affluent and are one of the fastest growing segments in the United States.

Marketers are particularly interested in segmenting older Americans because they typically have two things that most of their younger counterparts do not: time and ______.

One of the criteria for segmenting a market is that the market should be actionable,meaning that a firm should be reasonably certain that its marketing mix can inform consumers about the product,how it adds value to the consumer,and ultimately how to purchase it.

American households that have between $100,000 and $250,000 in investable assets are one of the fastest growing segments in the United States and are referred to as

Psychographic segmentation refers to the science of segmenting markets based on

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 7: Segmentation, Targeting, and Positioning

_______ assumes that consumers compare goods and services on the basis of benefits.

Contractors that advertise the ability to turn home attics or the space above a garage into living areas are most likely targeting their market based on the demographic variable of

Variables such as occasions,loyalty,and usage rate are all related to _______ segmentation.

The two dimensions of the VALS framework,needs and wants,helps to explain why different consumer groups exhibit different behaviors,and why different consumer groups often exhibit the same behaviors for different reasons.

A firm that uses a price/quality relationship to highlight its competitive advantage will negotiate discounts from wholesalers and keep distribution costs low so it can pass the savings on to its customers.

Firms typically segment international markets using three general bases: global,regional,and _______.

Consumer tastes for everything change from time to time,which is why it is important to evaluate customer _______ when deciding how to best position a product.

Figures from the 2010 Census illustrated a shifting population in the United States with _______ states growing substantially compared to the rest of the country.

Consumers of _______ marketing products typically have very specialized needs and will pay higher prices to meet those needs.

Demographic segmentation divides markets by

As it pertains to international segmentation,unique segmentation is used when

The major advantage of a(n)_______ targeting strategy is the potential savings in developing and marketing the product.

_______ segmentation information,which is typically easy to acquire,may be slow in coming or completely unavailable in international markets.

Consumers who have between $100,000 and $250,000 in investable assets are termed mass affluent and are one of the fastest growing segments in the United States.

Marketers are particularly interested in segmenting older Americans because they typically have two things that most of their younger counterparts do not: time and ______.

One of the criteria for segmenting a market is that the market should be actionable,meaning that a firm should be reasonably certain that its marketing mix can inform consumers about the product,how it adds value to the consumer,and ultimately how to purchase it.

American households that have between $100,000 and $250,000 in investable assets are one of the fastest growing segments in the United States and are referred to as

Psychographic segmentation refers to the science of segmenting markets based on

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Product Development

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters