Exam 7: Segmentation, Targeting, and Positioning

Firms will often use a _______ segmentation strategy when they want to capitalize on the financial savings of global segmentation but still adjust for local customs and culture.

Once a business has segmented its markets,what factors should it consider when choosing the market(s)it will target?

Market size,customer lifestyles,and population shifts are all important geographic segmentation tools.

Read the following statements to select which one is accurate regarding the use of social media in market segmentation.

Market segmentation helps firms decide how to allocate their marketing resources in a way that maximizes profit.

Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment.This represents what type of targeting strategy?

Firms typically segment international markets using three general bases: global,regional,and

As it pertains to international segmentation,global segmentation refers to identifying

A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is referred to as a ______ statement.

Read the following and select which one best represents a growing ethical concern in targeting certain market segments.

The VALS framework measures two dimensions: primary motivation and _______.

What type of business-to-business segmentation allows B2B marketers to segment based on purchasing patterns,supplier requirements,and technological orientation?

Stores such as Bass Pro Shops focus their attention on consumers who like to fish,hunt,and pursue other outdoor activities.This represents the form of segmentation called _______ segmentation.

The more intense the competition within a segment,the _______ attractive it is to marketers.

Regardless of what target marketing strategy firms use,they must keep in mind the growing ethical concerns around targeting some market segments,in particular children,non-native language speakers,and the elderly.

The major advantage of a differentiated targeting strategy is the potential savings in developing and marketing the product.

Read the following statements to select the choice that is not true of market segmentation.

Market size,customer convenience and population shifts are all factors related to _______ segmentation.

The market segment criteria stating that market segments must be large enough for the firm to make a profit by serving them is _______.

When the similarity in needs and wants exists only within one country,a _______ segmentation strategy will be used.