Exam 6: Store Design, layout, and Visual Merchandising Strategy

A diagram created from photographs,computer output,or artists' rendering that illustrate exactly where every SKU should be placed is called a:

What are the five objectives that must be met when managers are designing or redesigning a store?

A fixture that is used extensively,but not exclusively,in grocery and discount stores to display anything from canned food to baseball gloves is called a(n)_____________.

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise.What other factors must he consider before finalizing the space allocation for men's suits?

______________ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

To allocate space to items,categories,and departments,store planners and merchandise managers must know:

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Gary made his last selections is called a(n):

Why is it important to have the store design consistent with the image and strategy?

Another name for the racetrack store layout is the ________ layout.

Store lighting is used to:

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the _____________ layout.

Which of the following statements about department store entrances are NOT true?

The _____________ layout facilitates the goal of getting customers to visit multiple departments.

Which of the following is an example of the use of atmospherics?

A(n)_____________ is a fixture that has two cross bars that sit perpendicular to each other on a pedestal.

As Danny walked the downtown streets,he passed an office supply store that had a desk,chair,and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front.What advice could he give to the office supply retailer?

Obviously,good lighting in a store provides illumination of the selling area,but it can serve several other purposes.What are they?

Which colours are you most likely to find in a fast-food restaurant?

The _____ store layout arranges fixtures and aisles asymmetrically.

Which of the following is true about the racetrack layout?