Exam 6: Store Design, layout, and Visual Merchandising Strategy

What type of presentation technique helps retailers effectively organize merchandise to follow the eye's natural movement?

Celine is planning on redoing her kitchen.When she went into the home improvement store,she admired the various kitchens the store had set up.Each kitchen used a different style and colour scheme,and allowed Celine to consider the possible formats she could use.The home-improvement store had used a(n)__________ presentation.

Organizing merchandise in price categories,or ________________________ is a strategy that helps customers easily find merchandise at the price they wish to pay.

Store planners attempt to design stores with maximum flexibility.What are the two forms of flexibility that need to be considered?

____________,more than any other sense,is a straight line to feelings of happiness,hunger,disgust,and nostalgia.

As you enter Yesteryear,a vintage clothing boutique,you're aware of how inviting the store is for browsers.All of the lighting is from floor and table lamps.The music is Benny Goodman serenades,and the air smells like powder.The walls are covered in vintage floral wallpaper.This environment has attractive:

When Michelle walked into the store,she saw it was full of rows of self-service counters with tiers of shelves back-to-back.Immediately she knew the store manager had used a _________ store layout.