A) is always found in a point-of-sale area B) is usually freestanding C) has high visibility D) replicates the total assortment of merchandise contained in the aisle E) usually contains the newest, most exciting merchandise in the store A) is always found in a point-of-sale area B) is usually freestanding C) has high visibility D) replicates the total assortment of merchandise contained in the aisle E) usually contains the newest, most exciting merchandise in the store

Exam 6: Store Design, layout, and Visual Merchandising Strategy

Sara's Collectibles has a good location,but the building that houses the store is an unattractive old warehouse.Which of the following can be used to downplay the less attractive features of the store?

(Multiple Choice)

4.8/5

(35)

Question 61

A disadvantage of the ______________ layout is that theft is higher as associates cannot easily watch adjacent departments.

(Short Answer)

4.9/5

(35)

Question 62

Another name for the free-form layout is the:

(Multiple Choice)

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(33)

Question 63

______________ refers to the design of an environment via visual communications,lighting,colours,music,and scent to stimulate customers' perceptual and emotional responses that affect their purchase behaviour.

(Short Answer)

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(43)

Question 64

A diagram created from photographs,computer output,or artists' rendering that illustrate exactly where every SKU should be placed is called a(n)___________.

(Short Answer)

4.7/5

(39)

Question 65

The Alice in Wonderland Store specializes in collectibles associated with the Lewis Carroll books.The items are displayed on library tables,on old oak shelves,and in antique china cabinets.Statuary from the books is located in unexpected spots throughout the store.This is an example of a ________ layout.

(Multiple Choice)

4.7/5

(33)

Question 66

What are the four issues store planners must consider when presenting merchandise to the customer?

(Essay)

4.8/5

(32)

Question 67

By using ______________,stores can effectively organize their merchandise to follow the eye's natural movement.

(Multiple Choice)

4.8/5

(36)

Question 68

When large quantities of merchandise are displayed together it is called:

(Multiple Choice)

4.9/5

(30)

Question 69

Name six examples of feature areas in a store.

(Essay)

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(38)

Question 70

Which fixture consists of a long pipe suspended with supports going to the floor or attached to a wall? Where are they used?

(Essay)

4.9/5

(37)

Question 71

An end cap:

(Multiple Choice)

4.8/5

(32)

Question 72

Imagine you are the manager of a Walmart store.Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?

(Multiple Choice)

4.8/5

(44)

Question 73

How does a retailer select which merchandise presentation technique it will use?

(Multiple Choice)

4.8/5

(46)

Question 74

In which of the following stores would you be most likely to encounter a rounder?

(Multiple Choice)

4.9/5

(34)

Question 75

The following atmospheric guidelines are true except for:

(Multiple Choice)

4.9/5

(33)

Question 76

Discuss some of the benefits of merchandising using the retail wall.

(Essay)

4.9/5

(30)

Question 77

Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?

(Multiple Choice)

4.8/5

(22)

Question 78

What is the primary purpose of fixtures?

(Essay)

4.8/5

(27)

Question 79

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

(Multiple Choice)

4.8/5

(31)

Question 80

Showing 61 - 80 of 107

Sara's Collectibles has a good location,but the building that houses the store is an unattractive old warehouse.Which of the following can be used to downplay the less attractive features of the store?

A disadvantage of the ______________ layout is that theft is higher as associates cannot easily watch adjacent departments.

Another name for the free-form layout is the:

______________ refers to the design of an environment via visual communications,lighting,colours,music,and scent to stimulate customers' perceptual and emotional responses that affect their purchase behaviour.

A diagram created from photographs,computer output,or artists' rendering that illustrate exactly where every SKU should be placed is called a(n)___________.

What are the four issues store planners must consider when presenting merchandise to the customer?

By using ______________,stores can effectively organize their merchandise to follow the eye's natural movement.

When large quantities of merchandise are displayed together it is called:

Name six examples of feature areas in a store.

Which fixture consists of a long pipe suspended with supports going to the floor or attached to a wall? Where are they used?

An end cap:

Imagine you are the manager of a Walmart store.Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?

How does a retailer select which merchandise presentation technique it will use?

In which of the following stores would you be most likely to encounter a rounder?

The following atmospheric guidelines are true except for:

Discuss some of the benefits of merchandising using the retail wall.

Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?

What is the primary purpose of fixtures?

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters