Question 1

The most common method of organizing merchandise is by:

Accepted Answer

A)  target market 
B)  vendor 
C)  style/item 
D)  size 
E)  type of purchase 
A)  target market 
B)  vendor 
C)  style/item 
D)  size 
E)  type of purchase

Question 2

__________ products are products that are purchased without prior plans,like fragrances and cosmetics in department stores,and magazines in supermarkets.

Accepted Answer

The answer of __________ products are products that are purchased...

Question 3

Maps that describe the location of merchandise based on profitability are called:

Accepted Answer

A)  plan-o-rama 
B)  planograms 
C)  strategic locators 
D)  profitability plans 
E)  map-o-grams 
A)  plan-o-rama 
B)  planograms 
C)  strategic locators 
D)  profitability plans 
E)  map-o-grams

Question 4

___________ are located on aisles and are designed primarily to get customers' attention and bring them into a department.

Accepted Answer

A)  End caps 
B)  Gondola displays 
C)  Freestanding fixtures 
D)  Point-of-sale areas 
E)  Consumer motivators 
A)  End caps 
B)  Gondola displays 
C)  Freestanding fixtures 
D)  Point-of-sale areas 
E)  Consumer motivators

Question 5

When Herman entered the department store,the first thing he noticed was a marbleized path that led him to the various departments.Each of the departments had specials placed so as to draw him into the department.He recognized a ________ store layout.

Accepted Answer

A)  free-form 
B)  random 
C)  grid 
D)  racetrack 
E)  boutique 
A)  free-form 
B)  random 
C)  grid 
D)  racetrack 
E)  boutique

Question 6

____________ is more important in the free-form layout than any of the other general types of layout.

Accepted Answer

The answer of ____________ is more important in the free-form...

Question 7

In the _____________ layout,customers feel like they're at someone's house,which facilitates shopping and browsing.

Accepted Answer

free-form

Question 8

When Terence walked into the Hair Loft he noticed many large photographs displayed overhead and throughout the store,demonstrating styles of haircuts that he could request.These pictures are an example of:

Accepted Answer

A)  visual communication 
B)  sales promotion 
C)  merchandising 
D)  colour merchandising 
E)  retailing mix 
A)  visual communication 
B)  sales promotion 
C)  merchandising 
D)  colour merchandising 
E)  retailing mix

Question 9

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots.Her lowest priced shoes will be in the $200 range.What colours should she use in the boutique to enhance the likelihood of a customer purchase?

Accepted Answer

Cool colours like bl

Question 10

_______________ is a display technique in which large quantities of merchandise are displayed together.

Accepted Answer

Tonnage me

Question 11

Most retailers measure the productivity of space using sales per square metre/foot,but sometimes it is more efficient for retailers using a grid design to measure profitability using _____________________________.

Accepted Answer

sales per

Question 12

When Lorna went to buy a pair of walking shorts this spring,she first noticed the store had three racks of shorts.Then she noticed all the shorts on one rack were $35.95,all the shorts on the second rack were priced at $39.95,and all the shorts on the third rack were priced at $44.95.What type of merchandise presentation did Lorna see?

Accepted Answer

A)  Style/item 
B)  Price lining 
C)  Quality/price 
D)  Vertical 
E)  Idea-oriented 
A)  Style/item 
B)  Price lining 
C)  Quality/price 
D)  Vertical 
E)  Idea-oriented

Question 13

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

Accepted Answer

A)  how often there is a shipment from the distribution center 
B)  the needs of the customers shopping at the store 
C)  well trained, design oriented managers 
D)  the simplicity of the merchandise 
E)  none of these 
A)  how often there is a shipment from the distribution center 
B)  the needs of the customers shopping at the store 
C)  well trained, design oriented managers 
D)  the simplicity of the merchandise 
E)  none of these

Question 14

What is more important in the free-form layout than any of the other general types of layout?

Accepted Answer

A)  Print advertising 
B)  Publicity 
C)  Personal selling 
D)  Broadcast advertising 
E)  Promotions featuring rebates and contests 
A)  Print advertising 
B)  Publicity 
C)  Personal selling 
D)  Broadcast advertising 
E)  Promotions featuring rebates and contests

Question 15

Which of the following stores are likely to use a racetrack store layout?

Accepted Answer

A)  Loblaws supermarkets 
B)  Wal-Mart 
C)  Marks Work Wearhouse 
D)  Bluenotes 
E)  Sears 
A)  Loblaws supermarkets 
B)  Wal-Mart 
C)  Marks Work Wearhouse 
D)  Bluenotes 
E)  Sears

Question 16

The term used to describe the practice of focusing spotlights on special feature areas and items is:

Accepted Answer

A)  popping the merchandise 
B)  spotlighting 
C)  attention focusing 
D)  highlighting the merchandise 
E)  creating a halo effect 
A)  popping the merchandise 
B)  spotlighting 
C)  attention focusing 
D)  highlighting the merchandise 
E)  creating a halo effect

Question 17

A(n)__________________ is a graphic,a sign,or a theatrical effect,whether in a store or in a window.

Accepted Answer

visual com

Question 18

Why is it important for stores to be designed with flexibility in mind?

Accepted Answer

A)  It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture 
B)  Stores with newer designs can respond to seasonal changes without large-scale renovations 
C)  Customers find it hard to locate merchandise if fixtures are rigid 
D)  Department managers never know what to expect from the planners' allocations and require the ability to display more merchandise at a moment's notice 
E)  All of these 
A)  It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture 
B)  Stores with newer designs can respond to seasonal changes without large-scale renovations 
C)  Customers find it hard to locate merchandise if fixtures are rigid 
D)  Department managers never know what to expect from the planners' allocations and require the ability to display more merchandise at a moment's notice 
E)  All of these

Question 19

Which of the following rules of thumb are important when designing an effective store layout?

Accepted Answer

A)  Do not limit the layout design to long rows of racks and shelves 
B)  Never use ramps 
C)  Do not divide the store into small boutiques 
D)  Maintain all displays at eye level 
E)  All of these 
A)  Do not limit the layout design to long rows of racks and shelves 
B)  Never use ramps 
C)  Do not divide the store into small boutiques 
D)  Maintain all displays at eye level 
E)  All of these

Question 20

When Moe visited Sears to buy tea cups,he was astonished to see them displayed up a wall almost to the ceiling.What type of feature area is Sears using for the tea cups?

Accepted Answer

A)  End caps 
B)  Freestanding fixture 
C)  Window display 
D)  Wall display 
E)  Point-of-sale 
A)  End caps 
B)  Freestanding fixture 
C)  Window display 
D)  Wall display 
E)  Point-of-sale

The most common method of organizing merchandise is by:

__________ products are products that are purchased without prior plans,like fragrances and cosmetics in department stores,and magazines in supermarkets.

Maps that describe the location of merchandise based on profitability are called:

___________ are located on aisles and are designed primarily to get customers' attention and bring them into a department.

When Herman entered the department store,the first thing he noticed was a marbleized path that led him to the various departments.Each of the departments had specials placed so as to draw him into the department.He recognized a ________ store layout.

____________ is more important in the free-form layout than any of the other general types of layout.

In the _____________ layout,customers feel like they're at someone's house,which facilitates shopping and browsing.

When Terence walked into the Hair Loft he noticed many large photographs displayed overhead and throughout the store,demonstrating styles of haircuts that he could request.These pictures are an example of:

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots.Her lowest priced shoes will be in the $200 range.What colours should she use in the boutique to enhance the likelihood of a customer purchase?

_______________ is a display technique in which large quantities of merchandise are displayed together.

Most retailers measure the productivity of space using sales per square metre/foot,but sometimes it is more efficient for retailers using a grid design to measure profitability using _____________________________.

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

What is more important in the free-form layout than any of the other general types of layout?

Which of the following stores are likely to use a racetrack store layout?

The term used to describe the practice of focusing spotlights on special feature areas and items is:

A(n)__________________ is a graphic,a sign,or a theatrical effect,whether in a store or in a window.

Why is it important for stores to be designed with flexibility in mind?

Which of the following rules of thumb are important when designing an effective store layout?

When Moe visited Sears to buy tea cups,he was astonished to see them displayed up a wall almost to the ceiling.What type of feature area is Sears using for the tea cups?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 6: Store Design, layout, and Visual Merchandising Strategy

The most common method of organizing merchandise is by:

__________ products are products that are purchased without prior plans,like fragrances and cosmetics in department stores,and magazines in supermarkets.

Maps that describe the location of merchandise based on profitability are called:

___________ are located on aisles and are designed primarily to get customers' attention and bring them into a department.

When Herman entered the department store,the first thing he noticed was a marbleized path that led him to the various departments.Each of the departments had specials placed so as to draw him into the department.He recognized a ________ store layout.

____________ is more important in the free-form layout than any of the other general types of layout.

In the _____________ layout,customers feel like they're at someone's house,which facilitates shopping and browsing.

When Terence walked into the Hair Loft he noticed many large photographs displayed overhead and throughout the store,demonstrating styles of haircuts that he could request.These pictures are an example of:

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots.Her lowest priced shoes will be in the $200 range.What colours should she use in the boutique to enhance the likelihood of a customer purchase?

_______________ is a display technique in which large quantities of merchandise are displayed together.

Most retailers measure the productivity of space using sales per square metre/foot,but sometimes it is more efficient for retailers using a grid design to measure profitability using _____________________________.

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

What is more important in the free-form layout than any of the other general types of layout?

Which of the following stores are likely to use a racetrack store layout?

The term used to describe the practice of focusing spotlights on special feature areas and items is:

A(n)__________________ is a graphic,a sign,or a theatrical effect,whether in a store or in a window.

Why is it important for stores to be designed with flexibility in mind?

Which of the following rules of thumb are important when designing an effective store layout?

When Moe visited Sears to buy tea cups,he was astonished to see them displayed up a wall almost to the ceiling.What type of feature area is Sears using for the tea cups?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters