Question 1

What do WestJet (airline),Four Seasons (hotel chain),Century 21 (real estate company),and Rogers Video (video outlet)have in common?

Accepted Answer

A)  These retailers have established long-term relationships with their manufacturers. 
B)  They are all examples of off-price retailers. 
C)  They sell tangible products. 
D)  They are all examples of service retailers. 
E)  They have high operating margins due to the size of their inventories. 
A)  These retailers have established long-term relationships with their manufacturers. 
B)  They are all examples of off-price retailers. 
C)  They sell tangible products. 
D)  They are all examples of service retailers. 
E)  They have high operating margins due to the size of their inventories.

Question 2

An example of brand image would be:

Accepted Answer

A)  Walmart's wide variety of merchandise 
B)  Holt Renfrew's focus on upper-class customers 
C)  Talbots' red doors saying "Always classic, never closed" 
D)  Sears men's casual apparel department 
E)  Old Navy's current fashion merchandise 
A)  Walmart's wide variety of merchandise 
B)  Holt Renfrew's focus on upper-class customers 
C)  Talbots' red doors saying "Always classic, never closed" 
D)  Sears men's casual apparel department 
E)  Old Navy's current fashion merchandise

Question 3

When compared to catalogue retailing,TV home shopping has which of the following disadvantages?

Accepted Answer

A)  The customer's inability to look at products when they want to 
B)  The customer's ability to watch products being demonstrated 
C)  The difficulty inherent in returning unsatisfactory products 
D)  The ability to schedule when certain types of merchandise will be sold 
E)  The lack of federal regulation of the medium 
A)  The customer's inability to look at products when they want to 
B)  The customer's ability to watch products being demonstrated 
C)  The difficulty inherent in returning unsatisfactory products 
D)  The ability to schedule when certain types of merchandise will be sold 
E)  The lack of federal regulation of the medium

Question 4

As a result of increased competition,the category specialist sector is:

Accepted Answer

A)  closing stores. 
B)  differentiating on customer service. 
C)  opening stores on an as-per-needed basis. 
D)  re-evaluating management selection. 
E)  requiring suppliers to give them allowances until the economy improves. 
A)  closing stores. 
B)  differentiating on customer service. 
C)  opening stores on an as-per-needed basis. 
D)  re-evaluating management selection. 
E)  requiring suppliers to give them allowances until the economy improves.

What do WestJet (airline),Four Seasons (hotel chain),Century 21 (real estate company),and Rogers Video (video outlet)have in common?

An example of brand image would be:

When compared to catalogue retailing,TV home shopping has which of the following disadvantages?

As a result of increased competition,the category specialist sector is:

Introduction to the World of Retailing

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 2: Types of Retailers

What do WestJet (airline),Four Seasons (hotel chain),Century 21 (real estate company),and Rogers Video (video outlet)have in common?

An example of brand image would be:

When compared to catalogue retailing,TV home shopping has which of the following disadvantages?

As a result of increased competition,the category specialist sector is:

Introduction to the World of Retailing

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters