Question 1

Which of the following statements about discount stores is true?

Accepted Answer

A)  They do not carry private-label merchandise. 
B)  They have greater depth of merchandise than department stores. 
C)  They typically carry more brands and sizes in each category than department stores. 
D)  They tend to offer a broad variety of merchandise. 
E)  All answers provided are true. 
A)  They do not carry private-label merchandise. 
B)  They have greater depth of merchandise than department stores. 
C)  They typically carry more brands and sizes in each category than department stores. 
D)  They tend to offer a broad variety of merchandise. 
E)  All answers provided are true.

Question 2

Explain why it is so difficult to be successful in catalogue retailing.

Accepted Answer

Catalogue retailing appears easy to mana

Question 3

Which of the following is a benefit of store channel shopping?

Accepted Answer

A)  The touch and feel of products 
B)  Personal service 
C)  The ability to make cash payments 
D)  The ability to browse 
E)  All answers provided are correct. 
A)  The touch and feel of products 
B)  Personal service 
C)  The ability to make cash payments 
D)  The ability to browse 
E)  All answers provided are correct.

Question 4

Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs.She called and ordered the book on plumbing that was first in the series.Martina responded to:

Accepted Answer

A)  direct selling 
B)  an infomercial 
C)  direct-response advertising 
D)  outbound telemarketing 
E)  interactive electronic retailing 
A)  direct selling 
B)  an infomercial 
C)  direct-response advertising 
D)  outbound telemarketing 
E)  interactive electronic retailing

Question 5

Target and Walmart are examples of:

Accepted Answer

A)  convenience stores 
B)  department stores 
C)  discount stores 
D)  specialty stores 
E)  variety stores 
A)  convenience stores 
B)  department stores 
C)  discount stores 
D)  specialty stores 
E)  variety stores

Question 6

NAICS:

Accepted Answer

A)  Is a number used to identify an item in a company's inventory 
B)  Is a classification scheme used by retailers in Canada to monitor after-tax profits 
C)  Is an on-package series of thick and thin lines readable by check-out scanners 
D)  Is a classification scheme where every North American business is assigned a 6-digit code 
E)  None of these 
A)  Is a number used to identify an item in a company's inventory 
B)  Is a classification scheme used by retailers in Canada to monitor after-tax profits 
C)  Is an on-package series of thick and thin lines readable by check-out scanners 
D)  Is a classification scheme where every North American business is assigned a 6-digit code 
E)  None of these

Question 7

A retailer that carries a broad variety and deep assortment of stock,offers customer services,and are organized into separate departments for displaying merchandise is called a:

Accepted Answer

A)  category killer 
B)  department store 
C)  discount retailer 
D)  home improvement centre 
E)  specialty retailer 
A)  category killer 
B)  department store 
C)  discount retailer 
D)  home improvement centre 
E)  specialty retailer

Question 8

Isaac's Men's Store stocks 322 different styles and colours of ties.This assortment of ties can be referred to as Isaac's:

Accepted Answer

A)  store's supply standard 
B)  complete retail offering 
C)  breadth of merchandise 
D)  retailer mix 
E)  depth of merchandise 
A)  store's supply standard 
B)  complete retail offering 
C)  breadth of merchandise 
D)  retailer mix 
E)  depth of merchandise

Question 9

______________ offer an inconsistent assortment of brand-name,fashion-oriented soft goods at low prices.

Accepted Answer

The answer of ______________ offer an inconsistent assortment of brand-name,fashion-oriented...

Question 10

The spawning of new categories and retailers from supercentres to the Internet best demonstrates the:

Accepted Answer

A)  growing diversity of retail formats 
B)  necessity to focus on competition 
C)  necessity to go global with domestic retailers 
D)  need for training and development programs 
E)  tremendous need for better customer services 
A)  growing diversity of retail formats 
B)  necessity to focus on competition 
C)  necessity to go global with domestic retailers 
D)  need for training and development programs 
E)  tremendous need for better customer services

Question 11

My Favourite Quilt Shop carries quilting thread of every brand,colour and strength in cotton and poly-cotton blends.With reference to quilting threads,My Favourite Quilt Shop has:

Accepted Answer

A)  broad variety 
B)  deep assortment 
C)  good customer base 
D)  little shrinkage 
E)  few SKU's 
A)  broad variety 
B)  deep assortment 
C)  good customer base 
D)  little shrinkage 
E)  few SKU's

Question 12

Mark's Work Wearhouse (clothing retailer)carries sizes for small,average,and big men,but all sizes are not available in all their stores.What should Mark's do to communicate this message to their customers?

Accepted Answer

A)  They should advertise big men's merchandise on all of their newspaper supplements and commercials 
B)  They should train their sales associates to mention this when closing sales with each customer 
C)  A database should be developed of those who purchase merchandise for big men and then Mark's should market specifically to those shoppers 
D)  Mark's should actively advertise these assortments to competitors 
E)  Mark's should advertise this by featuring big men on their Holiday Catalogue 
A)  They should advertise big men's merchandise on all of their newspaper supplements and commercials 
B)  They should train their sales associates to mention this when closing sales with each customer 
C)  A database should be developed of those who purchase merchandise for big men and then Mark's should market specifically to those shoppers 
D)  Mark's should actively advertise these assortments to competitors 
E)  Mark's should advertise this by featuring big men on their Holiday Catalogue

Question 13

In a multilevel network,master distributors:

Accepted Answer

A)  recruit other people to become distributors in their network 
B)  are responsible for training the salespeople they recruit 
C)  may receive a commission on all merchandise purchased by the distributors in their network 
D)  sell to customers in their network 
E)  All answers provided are correct. 
A)  recruit other people to become distributors in their network 
B)  are responsible for training the salespeople they recruit 
C)  may receive a commission on all merchandise purchased by the distributors in their network 
D)  sell to customers in their network 
E)  All answers provided are correct.

Question 14

Direct selling:

Accepted Answer

A)  is a highly interactive form of retailing 
B)  most often takes place in the home 
C)  is mainly performed by independent agents 
D)  can be done over the telephone 
E)  All answers provided are correct. 
A)  is a highly interactive form of retailing 
B)  most often takes place in the home 
C)  is mainly performed by independent agents 
D)  can be done over the telephone 
E)  All answers provided are correct.

Question 15

Pinch-A-Penny sells a variety of pool maintenance supplies including filters,chemicals,lights,skimmers,and pool toys.Pinch-A-Penny can be said to have:

Accepted Answer

A)  supply standard 
B)  complete retail offering 
C)  breadth of merchandise 
D)  retail mix 
E)  depth of merchandise 
A)  supply standard 
B)  complete retail offering 
C)  breadth of merchandise 
D)  retail mix 
E)  depth of merchandise

Question 16

Which of the following can be purchased at a hypermarket?

Accepted Answer

A)  Electronics 
B)  Sports equipment 
C)  Photographic film development 
D)  Hotdogs and luncheon meat 
E)  All answers provided are correct. 
A)  Electronics 
B)  Sports equipment 
C)  Photographic film development 
D)  Hotdogs and luncheon meat 
E)  All answers provided are correct.

Question 17

Which of the following describes an advantage that independent,single-store establishments have over other forms of ownership?

Accepted Answer

A)  Economies of scale 
B)  Very low set-up costs 
C)  Bureaucratic operation 
D)  Ability to respond almost immediately to market changes 
E)  Distribution efficiency 
A)  Economies of scale 
B)  Very low set-up costs 
C)  Bureaucratic operation 
D)  Ability to respond almost immediately to market changes 
E)  Distribution efficiency

Question 18

Ben saw a half-hour TV show with George Foreman on it.During the show Foreman was showing how to prepare a variety of foods so that they would be totally fat-free.Each item was prepared using a special cooker.During the show the TV audience were given several opportunities to buy the cooker.Ben was watching:

Accepted Answer

A)  direct selling 
B)  an infomercial 
C)  a sales promotion 
D)  outbound telemarketing 
E)  interactive electronic retailing 
A)  direct selling 
B)  an infomercial 
C)  a sales promotion 
D)  outbound telemarketing 
E)  interactive electronic retailing

Question 19

Many people believe that department store retailing is on the decline.What are department stores doing in response to this?

Accepted Answer

Many department stores are lowering pric

Question 20

Why do category specialists call themselves "category killers"?

Accepted Answer

By offering a complete assortm

Which of the following statements about discount stores is true?

Explain why it is so difficult to be successful in catalogue retailing.

Which of the following is a benefit of store channel shopping?

Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs.She called and ordered the book on plumbing that was first in the series.Martina responded to:

Target and Walmart are examples of:

NAICS:

A retailer that carries a broad variety and deep assortment of stock,offers customer services,and are organized into separate departments for displaying merchandise is called a:

Isaac's Men's Store stocks 322 different styles and colours of ties.This assortment of ties can be referred to as Isaac's:

______________ offer an inconsistent assortment of brand-name,fashion-oriented soft goods at low prices.

The spawning of new categories and retailers from supercentres to the Internet best demonstrates the:

My Favourite Quilt Shop carries quilting thread of every brand,colour and strength in cotton and poly-cotton blends.With reference to quilting threads,My Favourite Quilt Shop has:

Mark's Work Wearhouse (clothing retailer)carries sizes for small,average,and big men,but all sizes are not available in all their stores.What should Mark's do to communicate this message to their customers?

In a multilevel network,master distributors:

Direct selling:

Pinch-A-Penny sells a variety of pool maintenance supplies including filters,chemicals,lights,skimmers,and pool toys.Pinch-A-Penny can be said to have:

Which of the following can be purchased at a hypermarket?

Which of the following describes an advantage that independent,single-store establishments have over other forms of ownership?

Many people believe that department store retailing is on the decline.What are department stores doing in response to this?

Why do category specialists call themselves "category killers"?

Introduction to the World of Retailing

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 2: Types of Retailers

Which of the following statements about discount stores is true?

Explain why it is so difficult to be successful in catalogue retailing.

Which of the following is a benefit of store channel shopping?

Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs.She called and ordered the book on plumbing that was first in the series.Martina responded to:

Target and Walmart are examples of:

NAICS:

A retailer that carries a broad variety and deep assortment of stock,offers customer services,and are organized into separate departments for displaying merchandise is called a:

Isaac's Men's Store stocks 322 different styles and colours of ties.This assortment of ties can be referred to as Isaac's:

______________ offer an inconsistent assortment of brand-name,fashion-oriented soft goods at low prices.

The spawning of new categories and retailers from supercentres to the Internet best demonstrates the:

My Favourite Quilt Shop carries quilting thread of every brand,colour and strength in cotton and poly-cotton blends.With reference to quilting threads,My Favourite Quilt Shop has:

Mark's Work Wearhouse (clothing retailer)carries sizes for small,average,and big men,but all sizes are not available in all their stores.What should Mark's do to communicate this message to their customers?

In a multilevel network,master distributors:

Direct selling:

Pinch-A-Penny sells a variety of pool maintenance supplies including filters,chemicals,lights,skimmers,and pool toys.Pinch-A-Penny can be said to have:

Which of the following can be purchased at a hypermarket?

Which of the following describes an advantage that independent,single-store establishments have over other forms of ownership?

Many people believe that department store retailing is on the decline.What are department stores doing in response to this?

Why do category specialists call themselves "category killers"?

Introduction to the World of Retailing

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters