Exam 2: Types of Retailers
Exam 1: Introduction to the World of Retailing80 Questions
Exam 2: Types of Retailers104 Questions
Exam 3: Customer Buying Behaviour60 Questions
Exam 4: Retail Market Strategy120 Questions
Exam 5: Retail Locations Strategytrade Area Decisions and Site Assessment160 Questions
Exam 6: Store Design, layout, and Visual Merchandising Strategy107 Questions
Exam 7: International Retailing Strategy43 Questions
Exam 8: Financial Strategy109 Questions
Exam 9: Information Systems and Supply Chain Management105 Questions
Exam 10: Merchandise Management79 Questions
Exam 11: Buying Strategies111 Questions
Exam 12: Retail Pricing131 Questions
Exam 13: Human Resource Management and Staff Training Issues151 Questions
Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies185 Questions
Exam 15: Appealing to the Customer: Retail Communication Mix96 Questions
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Which of the following best describes the target market for catalogue and direct-mail retailers?
(Multiple Choice)
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In a franchise contract,the franchisee pays the franchisor a:
(Multiple Choice)
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Which of the following trends are changing the retail industry?
(Multiple Choice)
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Zara,a specialty store,produces how much of its own clothing line?
(Multiple Choice)
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Manufacturers view their outlet stores as advantageous over selling to other off-price retailers because:
(Multiple Choice)
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To compete against intrusions by other food retailing formats,conventional supermarkets are:
(Multiple Choice)
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Each different item of merchandise in a retail store is called a/an:
(Multiple Choice)
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How can a service retailer best cope with the some of the problems associated with the intangibility of service?
(Multiple Choice)
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Which of the following is a self-service food store offering groceries,meat,and produce with limited sales of nonfood items?
(Multiple Choice)
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How did Target,in the U.S.,become a major competitor in the discount retailer area?
(Multiple Choice)
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The major advantage of TV home shopping compared to catalogue retailing is:
(Multiple Choice)
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Kelly is a primary school teacher.She needed some small gifts for her students.She was pleased when she went in A Buck or Two and found she could buy colouring books,plastic scissors,pencil bags,puzzles,and games all priced at $1.00 each.A Buck or Two is an example of a:
(Multiple Choice)
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A fundamental way to describe and distinguish between retailers is their retail mix.Which of the following is an element of that retail mix?
(Multiple Choice)
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A retailer that sells merchandise and/or services through more than one channel is called a/an:
(Multiple Choice)
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The primary issue facing supermarket and convenience store retailers today is:
(Multiple Choice)
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Which type of store is the most intense competitor for the discount store?
(Short Answer)
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