Question 1

A/An _________ develops when the firm and its program are designed to sell merchandise and services to other distributors rather than to an end user.

Accepted Answer

The answer of A/An _________ develops when the firm and...

Question 2

Which of the following offers drive-through windows as a response to competition from discounters and grocery stores?

Accepted Answer

A)  Big-box retailers 
B)  Category specialists 
C)  Drugstores 
D)  Kiosks 
E)  Specialty shops 
A)  Big-box retailers 
B)  Category specialists 
C)  Drugstores 
D)  Kiosks 
E)  Specialty shops

Question 3

Warehouse clubs:

Accepted Answer

A)  have high margins 
B)  spend on visual displays 
C)  sell merchandise in a no-frills atmosphere 
D)  have low turnover 
E)  provide extensive customer service 
A)  have high margins 
B)  spend on visual displays 
C)  sell merchandise in a no-frills atmosphere 
D)  have low turnover 
E)  provide extensive customer service

Question 4

Which of the following categories would you most likely not see in a department store?

Accepted Answer

A)  Accessories 
B)  Home furnishings 
C)  Kitchenware 
D)  Toys 
E)  Women's apparel 
A)  Accessories 
B)  Home furnishings 
C)  Kitchenware 
D)  Toys 
E)  Women's apparel

Question 5

All of the following are commonly leased departments in department stores except:

Accepted Answer

A)  beauty salons 
B)  appliances 
C)  photography studios 
D)  jewellery 
E)  pharmacies 
A)  beauty salons 
B)  appliances 
C)  photography studios 
D)  jewellery 
E)  pharmacies

Question 6

A/An _____ consists of multiple retail units under common ownership that usually has some centralization of decision making in defining and implementing its strategy.

Accepted Answer

The answer of A/An _____ consists of multiple retail units...

Question 7

Mobile device and smartphone retail application research indicates that smartphones:

Accepted Answer

A)  influence is expected to grow over the next few years, driven by advertisers' desire for greater market share 
B)  are most likely to be used for store-related shopping when the customer is close to the point of making a purchase 
C)  are used more in convenience stores than in any other retail format 
D)  are rarely used in conjunction with retailer's apps 
E)  none of these answers are correct 
A)  influence is expected to grow over the next few years, driven by advertisers' desire for greater market share 
B)  are most likely to be used for store-related shopping when the customer is close to the point of making a purchase 
C)  are used more in convenience stores than in any other retail format 
D)  are rarely used in conjunction with retailer's apps 
E)  none of these answers are correct

Question 8

What does a franchisor offer its franchisees?

Accepted Answer

The franchisor provides assistance in lo

Question 9

What do Weight Watchers,Merrill Lynch,Federal Express,and U-Haul have in common?

Accepted Answer

They are a

Question 10

_____________ communicate with their customers using letters and brochures.

Accepted Answer

Direct-mai

Question 11

Frank was shopping for electric fuses for his fuse box.Flash Hardware sold them for $3.99 for a box of six,but when he went to the same retailer's website,he found the same set for $2.99.Flash Hardware has a problem with:

Accepted Answer

A)  price consistency across channels 
B)  a pricing mistake by the store manager 
C)  a communication problem between channels 
D)  product consistency 
E)  depth of merchandise 
A)  price consistency across channels 
B)  a pricing mistake by the store manager 
C)  a communication problem between channels 
D)  product consistency 
E)  depth of merchandise

Question 12

The non-store retail format in which the retail offering is communicated to a customer through a catalogue is called:

Accepted Answer

A)  catalogue retailing 
B)  electronic retailing 
C)  Internet marketing 
D)  media-oriented retailing 
E)  direct-mail retailing 
A)  catalogue retailing 
B)  electronic retailing 
C)  Internet marketing 
D)  media-oriented retailing 
E)  direct-mail retailing

Question 13

The Canadian retail marketplace is dominated by a small number of large retailers-which term does this describe?

Accepted Answer

A)  diversity 
B)  globalization 
C)  concentration 
D)  Americanization 
E)  development 
A)  diversity 
B)  globalization 
C)  concentration 
D)  Americanization 
E)  development

Question 14

Because the only merchandise category at the Futon Shop is double-sized futons,the Futon Shop can be said to have no:

Accepted Answer

A)  inventory control 
B)  need for customer service 
C)  product depth 
D)  shrinkage 
E)  variety 
A)  inventory control 
B)  need for customer service 
C)  product depth 
D)  shrinkage 
E)  variety

Question 15

What are some benefits to consumers from shopping in stores compared to catalogues or the Internet?

Accepted Answer

Browsing; touching and feeling

Question 16

Retailers compete with each other on:

Accepted Answer

A)  format 
B)  variety 
C)  assortment 
D)  customer services 
E)  All answers provided are correct. 
A)  format 
B)  variety 
C)  assortment 
D)  customer services 
E)  All answers provided are correct.

Question 17

In a franchise contract,the franchisor:

Accepted Answer

A)  makes sure all franchise outlets provide the same quality of service and products 
B)  agrees to operate a franchise outlet in accordance with procedures prescribed in the contract 
C)  agrees to pay a royalty to the franchisee 
D)  is given permission to use a franchise name and format 
E)  All answers provided are correct. 
A)  makes sure all franchise outlets provide the same quality of service and products 
B)  agrees to operate a franchise outlet in accordance with procedures prescribed in the contract 
C)  agrees to pay a royalty to the franchisee 
D)  is given permission to use a franchise name and format 
E)  All answers provided are correct.

Question 18

Department stores are diverse and can be categorized into 3 tiers.Describe each tier and give an example of a retailer (for each tier).

Accepted Answer

The first tier includes upscale,high-fas

Question 19

What are some of the primary reasons why a traditional retailer would evolve into a multichannel retailer?

Accepted Answer

Several reasons include: The Internet gi

Question 20

A ______ develops when a firm's marketing program is designed to sell merchandise and services to other distributors rather than to retail customers.

Accepted Answer

A)  multilevel network 
B)  general merchandise retailer 
C)  party plan 
D)  pyramid scheme 
E)  commission 
A)  multilevel network 
B)  general merchandise retailer 
C)  party plan 
D)  pyramid scheme 
E)  commission

A/An _________ develops when the firm and its program are designed to sell merchandise and services to other distributors rather than to an end user.

Which of the following offers drive-through windows as a response to competition from discounters and grocery stores?

Warehouse clubs:

Which of the following categories would you most likely not see in a department store?

All of the following are commonly leased departments in department stores except:

A/An _____ consists of multiple retail units under common ownership that usually has some centralization of decision making in defining and implementing its strategy.

Mobile device and smartphone retail application research indicates that smartphones:

What does a franchisor offer its franchisees?

What do Weight Watchers,Merrill Lynch,Federal Express,and U-Haul have in common?

_____________ communicate with their customers using letters and brochures.

Frank was shopping for electric fuses for his fuse box.Flash Hardware sold them for $3.99 for a box of six,but when he went to the same retailer's website,he found the same set for $2.99.Flash Hardware has a problem with:

The non-store retail format in which the retail offering is communicated to a customer through a catalogue is called:

The Canadian retail marketplace is dominated by a small number of large retailers-which term does this describe?

Because the only merchandise category at the Futon Shop is double-sized futons,the Futon Shop can be said to have no:

What are some benefits to consumers from shopping in stores compared to catalogues or the Internet?

Retailers compete with each other on:

In a franchise contract,the franchisor:

Department stores are diverse and can be categorized into 3 tiers.Describe each tier and give an example of a retailer (for each tier).

What are some of the primary reasons why a traditional retailer would evolve into a multichannel retailer?

A ______ develops when a firm's marketing program is designed to sell merchandise and services to other distributors rather than to retail customers.

Introduction to the World of Retailing

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 2: Types of Retailers

A/An _________ develops when the firm and its program are designed to sell merchandise and services to other distributors rather than to an end user.

Which of the following offers drive-through windows as a response to competition from discounters and grocery stores?

Warehouse clubs:

Which of the following categories would you most likely not see in a department store?

All of the following are commonly leased departments in department stores except:

A/An _____ consists of multiple retail units under common ownership that usually has some centralization of decision making in defining and implementing its strategy.

Mobile device and smartphone retail application research indicates that smartphones:

What does a franchisor offer its franchisees?

What do Weight Watchers,Merrill Lynch,Federal Express,and U-Haul have in common?

_____________ communicate with their customers using letters and brochures.

Frank was shopping for electric fuses for his fuse box.Flash Hardware sold them for $3.99 for a box of six,but when he went to the same retailer's website,he found the same set for $2.99.Flash Hardware has a problem with:

The non-store retail format in which the retail offering is communicated to a customer through a catalogue is called:

The Canadian retail marketplace is dominated by a small number of large retailers-which term does this describe?

Because the only merchandise category at the Futon Shop is double-sized futons,the Futon Shop can be said to have no:

What are some benefits to consumers from shopping in stores compared to catalogues or the Internet?

Retailers compete with each other on:

In a franchise contract,the franchisor:

Department stores are diverse and can be categorized into 3 tiers.Describe each tier and give an example of a retailer (for each tier).

What are some of the primary reasons why a traditional retailer would evolve into a multichannel retailer?

A ______ develops when a firm's marketing program is designed to sell merchandise and services to other distributors rather than to retail customers.

Introduction to the World of Retailing

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters