Exam 9: Value Chain Management: Functional Strategies for Competitive Advantage

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A high quality, well-designed product will always be successful in the market.

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Soliciting information and suggestions about improvements from employees is one of the steps in implementing a successful TQM program.

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Which of the following is true about total quality management?

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The management of the value-chain activities that bring new products or services to market is called _____.

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A newsletter publisher in a small town accepts subscription requests and handles queries only through the town's mail services. The publishing unit keeps track of its customers by entering or modifying customer information in a book. This publisher is using a customer relationship management technique.

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The fewer the inputs required to produce a given output, the lower is the efficiency and the higher the cost of outputs.

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Which of the following is essential for implementing a successful total quality management program?

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The goal of Six Sigma is to improve a company's quality to only _____ defects per million by systematically altering the way all the processes involved in value chain activities are performed.

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A technique that forces managers to choose among competing projects so functional resources are not spread thinly over too many projects is referred to as:

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Each functional activity along the value chain adds value to a product when it raises costs and decreases the price a company can charge for it.

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Good value chain management requires that marketing managers focus on defining their company's business in terms of the customer needs it is satisfying and not by the type of products it makes.

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The goal of Six Sigma is to improve a company's quality to only six defects per million.

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Total quality management requires the cooperation of managers of certain functions of an organization.

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According to TQM philosophy, the _____, not the _____ in quality control or engineering, define what quality is.

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The gradual improvement and refinement of existing products over time as existing technologies are perfected is known as _____.

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An automobile manufacturer redesigning the body of one of its cars to improve its aerodynamics is an example of quantum product innovation.

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The members of a team who bear primary responsibility for the success of a project and who stay with a project from inception to completion are called contract members.

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What is a value chain? Define value chain management and list the various functions along the value chain.

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The greater the rate of technological change in an industry, the more important it is for managers to innovate.

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A value chain is a chain of functional activities that transforms inputs into finished goods or services customers value.

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