Exam 2: Developing Successful Organizational and Marketing Strategies

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the __________ for the online dating service that focuses on setting up actual activities as dates for its users.

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

The founder of Starbucks, Howard Schultz, provides health care for all employees who work over 20 hours per week. He says "the companies that are doing the right thing by covering their employees [with health care coverage] are paying for the companies who don't do the right thing." This is an example of one of Starbucks' __________ goals.

The philosophical reason for an organization's existence is referred to as its organizational __________.

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

American Express has a long history of working for the good of all in its New York community. In 1885, it engaged its employees to help raise money to build the pedestal of the Statue of Liberty. Today, it has a program to help restore, preserve and revitalize historic sites in New York City. These actions by American Express are partial fulfillment of the __________ the firm has established for itself as a corporate citizen.

The corporate level refers to the level in an organization where top management

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

Today's visionary organization uses three key elements to __________, set a direction, and formulate strategies.

-According to Figure 2-3b above, which of the following SBUs 13-month sales trend has declined over the past few months?

Diversification analysis refers to

-In Figure 2-2 above, Box A represents the "why" element of visionary organization. This is referred to as __________.

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

A(n) __________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Bill McDermott is the CEO of SAP, which is a company that sells expensive enterprise resource planning software to large and mid-sized companies. McDermott operates at the __________ level of his organization.

The functional level in an organization is where