Exam 2: Developing Successful Organizational and Marketing Strategies

Recently, many organizations have added __________ to their mission statements.

SBUs with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________.

Explain the difference between competencies and competitive advantage in an organizational setting.

-SightLife (see the logo above) creates eye banks throughout the world. Its goal is to find cornea donors prepare their tissues for surgery. SightLife is an example of a(n) __________.

The key steps of planning, implementation, and evaluation are part of (the)

The terms __________ and a mission statement are often used interchangeably.

An effective summary tool for an organization's situation analysis is referred to as (a) __________.

-According to Figure 2-3 above, the image shown is an example of a(n)

When evaluations show that actual performance differs from expectations, firms typically attempt to

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) __________.

Which phase of the strategic marketing process does a firm obtain resources, design the marketing organization, develop schedules, and execute the marketing program?

Often used interchangeably with the term vision, a(n) __________ frequently has a meaningful theme and a long-term orientation.

In marketing, an offering refers to

The level in an organization where top management directs overall strategy for the entire organization is referred to as the

Which of the following statements regarding stakeholders is most accurate?

In 25 words of less, write a mission statement for a local community college.

Evergreen Air Center is the world's largest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 monthly for the storage services provided by Evergreen. Prior to September 2001, the company had 140 discarded airplanes at its Arizona facilities and was growing at a rate of about six planes monthly with about two per month sold for parts or scrap metal. After calamity struck the airline industry in September 2001, airlines retired over 1,000 planes, and the actual number of planes stored at Evergreen differed significantly from its earlier prediction. Evergreen has enacted a new goal, widening the __________.

According to Mark Zuckerberg, founder and CEO of Facebook, "We have a saying: 'Move fast and break things.' The idea is that if you never break anything, you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's

While hybrid vehicles are very fuel efficient, they are also expensive to purchase. Still, hybrid vehicles sales have a compound annual growth rate of 88.6% in recent years. Several years ago, the Honda Motor Company unveiled the hybrid version of the Honda Civic. Sales of the Civic eventually surpassed those of the Toyota Prius, making it the number one hybrid car in the U.S. For years, Honda has experienced tremendous success with their Accords; these Honda cars are the top-selling automobiles in the U.S. Where would the Honda Civic (hybrid version) and the Honda Accord fall in the BCG business portfolio analysis matrix?

GM's original first-year __________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.