Exam 2: Developing Successful Organizational and Marketing Strategies

Weight Watchers is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings. The company's brand recognition and meeting infrastructure are difficult for competitors to match, providing a

A __________ is a federal, state, county, or city unit that provides a specific service to its constituents.

What are the four components of the implementation phase of the strategic marketing process?

When developing marketing programs for new offerings, marketing may provide staff to serve as part of a(n) __________, which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

Searching out, using, and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

In a marketing context, goal setting involves setting measurable __________ to be achieved.

The primary purpose of a marketing metric is to

A mission statement should be

Ben & Jerry's mission to improve humanity is linked to various organizational and marketing strategies, one of which is

The clear, broad, underlying industry or market sector of an organization's offerings is referred to as its __________.

An organization's foundation can be broken into three key elements:

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units. How is it used and what can it tell you?

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr. Company's Global Innovation Center. Here, Wrigley creates new products using a joint effort by some 250 full-time food scientists, researchers, and marketers. The people who work in this center are most likely members of a(n)

To move an SBU from its current position on a BCG business portfolio analysis, a manager should concentrate mostly on

At the functional level, the marketing department

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program.

Men's Wearhouse (MW) caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall) so that customers can get in and out quickly. Additionally, the MW targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of MW's

A(n) __________ is the visual computer display of the essential information related to achieving a marketing objective.

Data visualization

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix. Describe this tool and the four quadrants of the matrix.