Question 1

A need refers to

Accepted Answer

A) a sense of personal inadequacy based upon observations by others around you. 
B) a sense of urgency, which causes a person to take action. 
C) a feeling that is shaped by a person's knowledge, culture, or personality. 
D) a feeling of being deprived of something, but not fully understanding what it may be. 
E) a situation when a person feels deprived of basic necessities such as food, clothing, and shelter. 
A) a sense of personal inadequacy based upon observations by others around you. 
B) a sense of urgency, which causes a person to take action. 
C) a feeling that is shaped by a person's knowledge, culture, or personality. 
D) a feeling of being deprived of something, but not fully understanding what it may be. 
E) a situation when a person feels deprived of basic necessities such as food, clothing, and shelter.

Question 2

Explain the difference between a market and a target market. Provide a specific example of each.

Accepted Answer

Potential consumers make up a market, wh

Question 3

Which of the following statements about marketing activities is most accurate?

Accepted Answer

A) Marketing is affected by society but rarely, if ever, affects society as a whole. 
B) The marketing department works closely with other departments and employees to implement an organization's marketing activities. 
C) Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall). 
D) Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research. 
E) Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it. 
A) Marketing is affected by society but rarely, if ever, affects society as a whole. 
B) The marketing department works closely with other departments and employees to implement an organization's marketing activities. 
C) Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall). 
D) Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research. 
E) Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

Question 4

Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet website, which you will advertise on late night television. You are also hoping to obtain free publicity to place stories in men's fashion magazines. You are planning to sell online a 15-ounce bottle for $24.99 plus $7.99 shipping and handling. Using the information provided, identify each element of your marketing mix.

Accepted Answer

The shampoo is the product element. The

A need refers to

Explain the difference between a market and a target market. Provide a specific example of each.

Which of the following statements about marketing activities is most accurate?

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 1: Creating Customer Relationships and Value Through Marketing

A need refers to

Explain the difference between a market and a target market. Provide a specific example of each.

Which of the following statements about marketing activities is most accurate?

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters