Exam 1: Creating Customer Relationships and Value Through Marketing

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

The marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem are referred to as(the) __________.

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

Those who have flown on Singapore Air have experienced firsthand the great food that is served during the flight, the friendliness of the flight attendants, and the comfortable seating. Singapore Air creates customer value by providing its customers with

The marketing mix refers to

Market segments refer to

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) __________; and (4) something to exchange.

Explain what is meant by the concept of marketing utility. Identify and describe the four utilities created by marketing.

The five major environmental forces in a marketing decision are

The Arizona Biltmore in Phoenix is a resort hotel located less than a mile away from the Biltmore Fashion Park, a large upscale shopping mall. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which of the following marketing actions would most likely help The Arizona Biltmore communicate with potential convention attendees?

The entirely new food category Chobani launched in 2005 was

To attend a winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix.

Marketing discovers consumer needs by

Assume you are a salesperson for a direct marketing firm that does "in-home" jewelry parties. If most of your hosts or hostesses hold only one party a year, what strategies could you use to build strong customer relationships? If you are creating your own business for this example, make sure to describe your product(s) in your introductory sentence.

Michelin's __________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."

A factor that might doom a product in the marketplace is referred to as a(n) __________.

A product

Relationship marketing refers to

The __________ department of an organization is responsible for facilitating relationships, partnerships, and alliances with the organization's customers, shareholders, suppliers, and other organizations.

Initially, Facebook targeted which consumer market segment?