Question 1

The process of taking wool off sheep and using it to make soft sweaters shows how manufacturing can create __________ utility.

Accepted Answer

A) time 
B) form 
C) place 
D) possession 
E) market 
A) time 
B) form 
C) place 
D) possession 
E) market

Question 2

Which element of the marketing mix is demonstrated when Mars, Inc. has a sale on M&MS brand candies?

Accepted Answer

A) product 
B) price 
C) promotion 
D) place 
E) production 
A) product 
B) price 
C) promotion 
D) place 
E) production

Question 3

People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.

Accepted Answer

A) shoppers 
B) customer base 
C) market 
D) bazaar 
E) emporium 
A) shoppers 
B) customer base 
C) market 
D) bazaar 
E) emporium

Question 4

According to the textbook, Target has been successful by offering consumers the best

Accepted Answer

A) experience. 
B) products/services. 
C) customer service. 
D) availability. 
E) price 
A) experience. 
B) products/services. 
C) customer service. 
D) availability. 
E) price

Question 5

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and doesn't have Internet access. Which of the following reasons explain why marketing fails to occur here?

Accepted Answer

A) There are not two or more parties with unsatisfied needs. 
B) A desire to satisfy a need is missing. 
C) No assessments of consumer wants and needs have been made. 
D) There is no way for the parties involved to communicate. 
E) The ability to satisfy a need is missing. 
A) There are not two or more parties with unsatisfied needs. 
B) A desire to satisfy a need is missing. 
C) No assessments of consumer wants and needs have been made. 
D) There is no way for the parties involved to communicate. 
E) The ability to satisfy a need is missing.

Question 6

-In Figure 1-1 above, C represents an organization's ownership with

Accepted Answer

A) other organizations. 
B) suppliers. 
C) customers. 
D) other departments. 
E) shareholders. 
A) other organizations. 
B) suppliers. 
C) customers. 
D) other departments. 
E) shareholders.

Question 7

Some people may assume that for a marketer, the only thing of value for which he or she would "exchange" would be monetary (check, credit/debit, currency, and/or coin transactions). But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

Accepted Answer

Exchange is the trade of things of value

Question 8

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a

Accepted Answer

A) product orientation. 
B) macroeconomic orientation. 
C) market orientation. 
D) industry orientation. 
E) societal marketing orientation. 
A) product orientation. 
B) macroeconomic orientation. 
C) market orientation. 
D) industry orientation. 
E) societal marketing orientation.

Question 9

The value to consumers that comes from the production or alteration of a product or service constitutes __________ utility.

Accepted Answer

A) time 
B) place 
C) possession 
D) market 
E) form 
A) time 
B) place 
C) possession 
D) market 
E) form

Question 10

The difference between "Greek" yogurt and "American" yogurt is that the latter

Accepted Answer

A) has a gritty texture. 
B) has a thin consistency. 
C) is not sweet enough for health-conscience palettes. 
D) is only sold in health or natural food stores. 
E) has high protein content. 
A) has a gritty texture. 
B) has a thin consistency. 
C) is not sweet enough for health-conscience palettes. 
D) is only sold in health or natural food stores. 
E) has high protein content.

Question 11

Organizational buyers are described as

Accepted Answer

A) only companies that purchase of raw materials and natural resources for manufacturing. 
B) employees who purchase household items for their personal use. 
C) any individual or group making a purchase worth over $100,000. 
D) manufacturers, retailers, or government agencies that buy products for their own use or for resale. 
E) any organization who uses products purchased or meant for a household. 
A) only companies that purchase of raw materials and natural resources for manufacturing. 
B) employees who purchase household items for their personal use. 
C) any individual or group making a purchase worth over $100,000. 
D) manufacturers, retailers, or government agencies that buy products for their own use or for resale. 
E) any organization who uses products purchased or meant for a household.

Question 12

At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to purchase a car, what type of utility(ies) has(have) been created?

Accepted Answer

Form utility comes from the production o

Question 13

-In Figure 1-1 above, B represents an organization's partnerships with

Accepted Answer

A) other organizations. 
B) suppliers. 
C) shareholders. 
D) customers. 
E) other departments. 
A) other organizations. 
B) suppliers. 
C) shareholders. 
D) customers. 
E) other departments.

Question 14

Mark Zuckerberg is a co-founder of the social networking website called __________.

Accepted Answer

A) Pinterest 
B) Groupon 
C) LinkedIn 
D) Facebook 
E) Twitter 
A) Pinterest 
B) Groupon 
C) LinkedIn 
D) Facebook 
E) Twitter

Question 15

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.

Accepted Answer

A) a healthy competitive environment 
B) government approval 
C) an affordable and actionable advertising campaign 
D) a desire and ability on their part to be satisfied 
E) an ability to see hidden potential within an environmental force 
A) a healthy competitive environment 
B) government approval 
C) an affordable and actionable advertising campaign 
D) a desire and ability on their part to be satisfied 
E) an ability to see hidden potential within an environmental force

Question 16

All of the following are aspects of Trader Joe's customer experience EXCEPT:

Accepted Answer

A) it has a large and expensive research and development facility. 
B) it offers unusual food products not available from other retailers. 
C) it stocks yuppie-friendly staples on its shelves. 
D) it sets low prices by offering its own brands, not national ones. 
E) it provides rare employee "engagement" to help customers. 
A) it has a large and expensive research and development facility. 
B) it offers unusual food products not available from other retailers. 
C) it stocks yuppie-friendly staples on its shelves. 
D) it sets low prices by offering its own brands, not national ones. 
E) it provides rare employee "engagement" to help customers.

Question 17

The four utilities marketing creates are

Accepted Answer

A) product, price, promotion, and place. 
B) form, function, value, and people. 
C) monopoly, monopolistic competition, pure competition, and oligopoly. 
D) form, place, time, and possession. 
E) natural gas, fossil fuel, electricity, and water. 
A) product, price, promotion, and place. 
B) form, function, value, and people. 
C) monopoly, monopolistic competition, pure competition, and oligopoly. 
D) form, place, time, and possession. 
E) natural gas, fossil fuel, electricity, and water.

Question 18

What is the marketing term for people, whether they are 80 years or 8 months old, who use products and services purchased for a household?

Accepted Answer

A) ultimate consumers 
B) situational buyers 
C) primary buyers 
D) a target market 
E) household prospects 
A) ultimate consumers 
B) situational buyers 
C) primary buyers 
D) a target market 
E) household prospects

Question 19

Social responsibility is

Accepted Answer

A) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being. 
B) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time. 
C) the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals. 
D) the idea that individuals and organizations are accountable to a larger society. 
E) the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
A) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being. 
B) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time. 
C) the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals. 
D) the idea that individuals and organizations are accountable to a larger society. 
E) the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.

Question 20

Marketing refers to

Accepted Answer

A) the production of products or services that will generate the highest return on investment. 
B) the strategies used in the advertising and promotion of products and services to customers around the globe. 
C) the process of identifying target market segments for a product or service. 
D) the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. 
E) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large 
A) the production of products or services that will generate the highest return on investment. 
B) the strategies used in the advertising and promotion of products and services to customers around the globe. 
C) the process of identifying target market segments for a product or service. 
D) the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. 
E) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large

The process of taking wool off sheep and using it to make soft sweaters shows how manufacturing can create __________ utility.

Which element of the marketing mix is demonstrated when Mars, Inc. has a sale on M&MS brand candies?

People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.

According to the textbook, Target has been successful by offering consumers the best

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and doesn't have Internet access. Which of the following reasons explain why marketing fails to occur here?

-In Figure 1-1 above, C represents an organization's ownership with

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a

The value to consumers that comes from the production or alteration of a product or service constitutes __________ utility.

The difference between "Greek" yogurt and "American" yogurt is that the latter

Organizational buyers are described as

At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to purchase a car, what type of utility(ies) has(have) been created?

-In Figure 1-1 above, B represents an organization's partnerships with

Mark Zuckerberg is a co-founder of the social networking website called __________.

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.

All of the following are aspects of Trader Joe's customer experience EXCEPT:

The four utilities marketing creates are

What is the marketing term for people, whether they are 80 years or 8 months old, who use products and services purchased for a household?

Social responsibility is

Marketing refers to

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 1: Creating Customer Relationships and Value Through Marketing

The process of taking wool off sheep and using it to make soft sweaters shows how manufacturing can create __________ utility.

Which element of the marketing mix is demonstrated when Mars, Inc. has a sale on M&MS brand candies?

People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.

According to the textbook, Target has been successful by offering consumers the best

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and doesn't have Internet access. Which of the following reasons explain why marketing fails to occur here?

-In Figure 1-1 above, C represents an organization's ownership with

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a

The value to consumers that comes from the production or alteration of a product or service constitutes __________ utility.

The difference between "Greek" yogurt and "American" yogurt is that the latter

Organizational buyers are described as

At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to purchase a car, what type of utility(ies) has(have) been created?

-In Figure 1-1 above, B represents an organization's partnerships with

Mark Zuckerberg is a co-founder of the social networking website called __________.

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.

All of the following are aspects of Trader Joe's customer experience EXCEPT:

The four utilities marketing creates are

What is the marketing term for people, whether they are 80 years or 8 months old, who use products and services purchased for a household?

Social responsibility is

Marketing refers to

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters