Question 1

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

Accepted Answer

A) product 
B) price 
C) promotion 
D) place 
E) process 
A) product 
B) price 
C) promotion 
D) place 
E) process

Question 2

All of the following are examples of products or services that satisfy a consumer need EXCEPT:

Accepted Answer

A) a pair of jeans. 
B) an apple. 
C) a student dormitory. 
D) a sales tax. 
E) a jacket. 
A) a pair of jeans. 
B) an apple. 
C) a student dormitory. 
D) a sales tax. 
E) a jacket.

Question 3

The four Ps are commonly known as

Accepted Answer

A) the environmental or uncontrollable forces. 
B) the environmental or controllable factors. 
C) the marketing mix or controllable factors. 
D) the marketing mix or uncontrollable forces. 
E) environmental factors, both controllable and uncontrollablE.The four Ps are the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem. 
A) the environmental or uncontrollable forces. 
B) the environmental or controllable factors. 
C) the marketing mix or controllable factors. 
D) the marketing mix or uncontrollable forces. 
E) environmental factors, both controllable and uncontrollablE.The four Ps are the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.

Question 4

Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.

Accepted Answer

A quality answer will include multiple t

Question 5

The United States Army recently has been both praised and criticized for its use of a popular video game, America's Army, which is designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the Army's military environment. The game is designed for "boys 14 years or older," which represent the Army's __________.

Accepted Answer

A) mass market 
B) actual recruits 
C) restricted market 
D) target market 
E) untapped market 
A) mass market 
B) actual recruits 
C) restricted market 
D) target market 
E) untapped market

Question 6

The marketing concept refers to

Accepted Answer

A) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. 
B) the belief that an organization should continuously collect information about customers' needs, share this information across departments, and use it to create customer value. 
C) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being. 
D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. 
E) the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals. 
A) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. 
B) the belief that an organization should continuously collect information about customers' needs, share this information across departments, and use it to create customer value. 
C) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being. 
D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. 
E) the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.

Question 7

A __________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Accepted Answer

A) marketing strategy 
B) marketing program 
C) macromarketing tactic 
D) micromarketing tactic 
E) customer relationship management 
A) marketing strategy 
B) marketing program 
C) macromarketing tactic 
D) micromarketing tactic 
E) customer relationship management

Question 8

Customer experience refers to

Accepted Answer

A) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time. 
B) the links an organization has to its customers for their mutual long-term benefits. 
C) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. 
D) the internal response that customers have to all aspects of an organization and its offerings. 
E) the activities in which a firm participates to create a positive buying experience for customers. 
A) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time. 
B) the links an organization has to its customers for their mutual long-term benefits. 
C) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. 
D) the internal response that customers have to all aspects of an organization and its offerings. 
E) the activities in which a firm participates to create a positive buying experience for customers.

Question 9

The __________ element of the marketing mix is demonstrated when a newspaper carrier throws a paper on the customer's front porch.

Accepted Answer

A) place 
B) product 
C) price 
D) promotion 
E) procurement 
A) place 
B) product 
C) price 
D) promotion 
E) procurement

Question 10

The four Ps of the marketing mix are

Accepted Answer

A) priorities, personnel, placement, and profits. 
B) prediction, production, pricing, and promotion. 
C) product, price, production, and place. 
D) product, price, promotion, and place. 
E) predict, produce, package, and persuadE.The four Ps are the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem. 
A) priorities, personnel, placement, and profits. 
B) prediction, production, pricing, and promotion. 
C) product, price, production, and place. 
D) product, price, promotion, and place. 
E) predict, produce, package, and persuadE.The four Ps are the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.

Question 11

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

Accepted Answer

A) time 
B) place 
C) form 
D) possession 
E) market 
A) time 
B) place 
C) form 
D) possession 
E) market

Question 12

What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

Accepted Answer

The American Marketing Association repre

Question 13

A __________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

Accepted Answer

A) desire 
B) need 
C) utility 
D) want 
E) craving 
A) desire 
B) need 
C) utility 
D) want 
E) craving

Question 14

The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of

Accepted Answer

A) demographic clusters. 
B) organizational buyers. 
C) ultimate consumers. 
D) market segments. 
E) qualified prospects. 
A) demographic clusters. 
B) organizational buyers. 
C) ultimate consumers. 
D) market segments. 
E) qualified prospects.

Question 15

All of the following are examples of ideas that can be marketed EXCEPT:

Accepted Answer

A) State governments in Arizona and Florida marketing the notion of taking a warm, sunny winter vacations in their states. 
B) Apple using a TV ad to explain the features of an iPad mini (camera, screen resolution, user interface, etc.). 
C) the Nature Conservancy marketing the cause of protecting the environment. 
D) conservative politicians who attempt to persuade voters of the need to slash government spending to reduce the $17 trillion debt. 
E) Charities like the Red Cross marketing the idea that it's worthwhile for you to donate your time or money to their causes to benefit society. 
A) State governments in Arizona and Florida marketing the notion of taking a warm, sunny winter vacations in their states. 
B) Apple using a TV ad to explain the features of an iPad mini (camera, screen resolution, user interface, etc.). 
C) the Nature Conservancy marketing the cause of protecting the environment. 
D) conservative politicians who attempt to persuade voters of the need to slash government spending to reduce the $17 trillion debt. 
E) Charities like the Red Cross marketing the idea that it's worthwhile for you to donate your time or money to their causes to benefit society.

Question 16

In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Accepted Answer

A) market segment 
B) demographic cluster 
C) organizational buyer group 
D) ultimate consumer group 
E) qualified prospect group 
A) market segment 
B) demographic cluster 
C) organizational buyer group 
D) ultimate consumer group 
E) qualified prospect group

Question 17

Explain Chobani's product strategy that makes Chobani Greek Yogurt different from its principal competitors.

Accepted Answer

The Chobani product strategy stresses it

Question 18

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Accepted Answer

A) the societal marketing concept. 
B) the marketing concept. 
C) consumerism. 
D) social responsibility. 
E) capitalism. 
A) the societal marketing concept. 
B) the marketing concept. 
C) consumerism. 
D) social responsibility. 
E) capitalism.

Question 19

Which of the following is an example of form utility?

Accepted Answer

A) an iPhone with a "multitouch" user interface for easy navigation 
B) stamp vending machines that are located in drug stores 
C) a service station that has a 24-hour ice machine available for use when the station is closed 
D) a mobile phone company that offers six-month financing, same as cash 
E) a gourmet candy store that offers a home delivery service 
A) an iPhone with a "multitouch" user interface for easy navigation 
B) stamp vending machines that are located in drug stores 
C) a service station that has a 24-hour ice machine available for use when the station is closed 
D) a mobile phone company that offers six-month financing, same as cash 
E) a gourmet candy store that offers a home delivery service

Question 20

Robert was running low on cash and could not buy his Marketing textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.

Accepted Answer

A) form 
B) time 
C) price 
D) possession 
E) place 
A) form 
B) time 
C) price 
D) possession 
E) place

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

All of the following are examples of products or services that satisfy a consumer need EXCEPT:

The four Ps are commonly known as

Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.

The marketing concept refers to

A __________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Customer experience refers to

The __________ element of the marketing mix is demonstrated when a newspaper carrier throws a paper on the customer's front porch.

The four Ps of the marketing mix are

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

A __________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of

All of the following are examples of ideas that can be marketed EXCEPT:

In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Explain Chobani's product strategy that makes Chobani Greek Yogurt different from its principal competitors.

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Which of the following is an example of form utility?

Robert was running low on cash and could not buy his Marketing textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 1: Creating Customer Relationships and Value Through Marketing

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

All of the following are examples of products or services that satisfy a consumer need EXCEPT:

The four Ps are commonly known as

Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.

The marketing concept refers to

A __________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Customer experience refers to

The __________ element of the marketing mix is demonstrated when a newspaper carrier throws a paper on the customer's front porch.

The four Ps of the marketing mix are

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

A __________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of

All of the following are examples of ideas that can be marketed EXCEPT:

In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Explain Chobani's product strategy that makes Chobani Greek Yogurt different from its principal competitors.

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Which of the following is an example of form utility?

Robert was running low on cash and could not buy his Marketing textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters