Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Ethical exchanges between sellers and buyers should result in

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

are the five steps in a social audit?

Which of the following is a major reason for the violation of ethics codes?

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)to be informed; (3)to choose; and (4)__________.

Making counterfeit copies of Gucci purses,Tommy Hilfiger sportswear,and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced.Even when sanctions are applied,sanctions are minimal,typically consisting of confiscation,a warning,a public apology,and perhaps a fine.Moreover,copying enjoys a long tradition in China and does not carry a stigma.A business introducing a product into China needs to know that its __________ may lead to trademark infringements.

Which of the following is considered one of the major factors that influences ethical behavior?

law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry.Lava's advertising,states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This best describes the Internet company's

of the following statements about a person's moral philosophy are true EXCEPT:

marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Employees who report unethical or illegal actions of their employers are referred to as

than 70 percent of the physicians in the Maricopa County (Arizona)Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physician's actions were

stands for

a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" The results suggest that __________ should.

Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

14000 refers to

global undertaking to further green marketing efforts is the

Culture refers to

media today use pay-to-vote polls,in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue,as a means of generating viewer or listener interest.The Research Industry Coalition (RIC)has asked all media to inform viewers or listeners that the validity of such polls is questionable and the results are NOT statistically representative of the population but are just a frequency distribution of those who happen to call.If a television station chooses not to make viewers aware of the shortcomings of a pay-to-vote poll,its business practice would fall into which of the following categories?