A) the number of alternative uses or benefits that can be provided by a single product or service. B) the adaptability of a marketing program to adjust to changes in the marketing environment. C) the benefits or customer value received by users of the product. D) the fixed costs associated with the production of a single unit of a product within a product line. E) the variable costs associated with the production of a single unit of a product within a product line. A) the number of alternative uses or benefits that can be provided by a single product or service. B) the adaptability of a marketing program to adjust to changes in the marketing environment. C) the benefits or customer value received by users of the product. D) the fixed costs associated with the production of a single unit of a product within a product line. E) the variable costs associated with the production of a single unit of a product within a product line. C

Exam 1: Creating Customer Relationships and Value Through Marketing

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inventor designs a scissors that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts.Identify two possible target markets and justify your answer.

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Question 1

Correct Answer:

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A target market is a specific group of potential consumers toward whom an organization directs its marketing program.While anyone might benefit from using the product,a quality answer should link the benefits of the product (interchangeable straight and decorative blades)to the specific needs of a specific group.For example,scrapbook makers could use the straight blade when trimming pictures and use decorative blades when cutting backgrounds pages for their albums.The same scissors might be targeted for school teachers to create decorative flyers to post on bulletin boards regarding upcoming events for their students.

Which element of the marketing mix is demonstrated when Mars,Inc.has a sale on M&Ms^® brand candies?

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Question 2

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Utility refers to

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Question 3

Correct Answer:

Verified

Kraft produces Lunchables,a prepackaged meal usually consisting of several crackers,small slices of meat,and small slices of cheese.Some items in the product line contain Capri Sun drinks,water,or a small portion of Dole fruit.The box is bright yellow and the quantity of food contained within it is small.The target market for Kraft Lunchables is MOST LIKELY:

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Question 4

value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

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Question 5

Walmart,Southwest Airlines,and Costco all have been successful by offering consumers the best

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Question 6

Which of the following statements about the marketing concept era is most accurate?

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Question 7

much time does 3M allow their inventors for the purpose of doing initially unfunded research?

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Question 8

Which of the following is an example of possession utility?

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Question 9

the BMW website,BMW.com,you can design your own personal BMW.If you choose to use this method to purchase a car,what type of utility(ies)has(have)been created?

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Question 10

__________ occurs when a person feels deprived of basic necessities such as food,clothing,and shelter.

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Question 11

__________ is a need that is shaped by a person's knowledge,culture,and personality.

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Question 12

societal marketing concept

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Question 13

Which of the following statements best defines consumer needs and wants?

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Question 14

kinds of organizations engage in marketing?

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Question 15

Showstoppers refer to

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Question 16

value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes _________ utility.

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Question 17

marketing mix refers to

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Question 18

Figure 1-2 -Figure 1-2 above,"B" represents a firm's partnerships with

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Question 19

Which of the following statements about marketing is most accurate?

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Question 20

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Exam 1: Creating Customer Relationships and Value Through Marketing

inventor designs a scissors that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts.Identify two possible target markets and justify your answer.

Which element of the marketing mix is demonstrated when Mars,Inc.has a sale on M&Ms® brand candies?

Utility refers to

value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Walmart,Southwest Airlines,and Costco all have been successful by offering consumers the best

Which of the following statements about the marketing concept era is most accurate?

much time does 3M allow their inventors for the purpose of doing initially unfunded research?

Which of the following is an example of possession utility?

the BMW website,BMW.com,you can design your own personal BMW.If you choose to use this method to purchase a car,what type of utility(ies)has(have)been created?

__________ occurs when a person feels deprived of basic necessities such as food,clothing,and shelter.

__________ is a need that is shaped by a person's knowledge,culture,and personality.

societal marketing concept

Which of the following statements best defines consumer needs and wants?

kinds of organizations engage in marketing?

Showstoppers refer to

value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes _________ utility.

marketing mix refers to

Figure 1-2 -Figure 1-2 above,"B" represents a firm's partnerships with

Which of the following statements about marketing is most accurate?

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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Which element of the marketing mix is demonstrated when Mars,Inc.has a sale on M&Ms^® brand candies?