Question 1

Subway is one of the fastest growing __________.

Accepted Answer

A)  product-distribution franchises 
B)  corporate chains 
C)  business-format franchises 
D)  independently owned retailers 
E)  horizontal marketing systems 
A)  product-distribution franchises 
B)  corporate chains 
C)  business-format franchises 
D)  independently owned retailers 
E)  horizontal marketing systems C

Question 2

supercenter refers to

Accepted Answer

A)  an auto service center that sells and leases cars as well as repairs them. 
B)  a type of specialty outlet. 
C)  a store that combines a typical merchandise store with a full-size grocery store. 
D)  a mall with more than 100 stores and several important anchor stores. 
E)  a store one step larger than a hypermarket. 
A)  an auto service center that sells and leases cars as well as repairs them. 
B)  a type of specialty outlet. 
C)  a store that combines a typical merchandise store with a full-size grocery store. 
D)  a mall with more than 100 stores and several important anchor stores. 
E)  a store one step larger than a hypermarket. C

Question 3

horizontal dimension of the retail positioning matrix is

Accepted Answer

A)  depth of product line. 
B)  value added. 
C)  relative market share. 
D)  breadth of product line. 
E)  stage in the retail life cycle. 
A)  depth of product line. 
B)  value added. 
C)  relative market share. 
D)  breadth of product line. 
E)  stage in the retail life cycle. B

Question 4

Currently,the three largest television home shopping programs in the United States are

Accepted Answer

A)  QVC, HSN, and ShopNBC. 
B)  Shop at Home, QVC, and HSN. 
C)  Direct shopper, Shop at Home, and ShopNBC. 
D)  Valuevision, Shop at Home, and QVC. 
E)  Shop America, Direct shopper, and J.S. Global. 
A)  QVC, HSN, and ShopNBC. 
B)  Shop at Home, QVC, and HSN. 
C)  Direct shopper, Shop at Home, and ShopNBC. 
D)  Valuevision, Shop at Home, and QVC. 
E)  Shop America, Direct shopper, and J.S. Global.

Question 5

Intertype competition refers to competition between

Accepted Answer

A)  very similar types of retail outlets that results from a single-product/single-line merchandising policy. 
B)  retailers when the items they sell are virtually indistinguishable from one another. 
C)  national and generic brands that are sold side-by-side in a retail outlet. 
D)  retailers located in separate quadrants of the retail positioning matrix. 
E)  very dissimilar types of retail outlets that results from a scrambled merchandising policy. 
A)  very similar types of retail outlets that results from a single-product/single-line merchandising policy. 
B)  retailers when the items they sell are virtually indistinguishable from one another. 
C)  national and generic brands that are sold side-by-side in a retail outlet. 
D)  retailers located in separate quadrants of the retail positioning matrix. 
E)  very dissimilar types of retail outlets that results from a scrambled merchandising policy.

Question 6

indicator of how effectively retail space is used to generate revenue is called

Accepted Answer

A)  net sales. 
B)  shareholders' equity. 
C)  market share. 
D)  sales per square foot. 
E)  return on investment. 
A)  net sales. 
B)  shareholders' equity. 
C)  market share. 
D)  sales per square foot. 
E)  return on investment.

Question 7

Explain the difference between full-service and limited-service merchant wholesalers.List and describe the types of wholesalers that belong in each category.

Accepted Answer

Merchant wholesalers are classified eith

Question 8

Direct-mail and catalog retailing are examples of __________.

Accepted Answer

A)  nonstore retailing 
B)  intertype retailing 
C)  online retailing 
D)  print-media retailing 
E)  dual retailing 
A)  nonstore retailing 
B)  intertype retailing 
C)  online retailing 
D)  print-media retailing 
E)  dual retailing

Question 9

Managing the breadth and depth of merchandise available from many manufacturers requires retail buyers who are

Accepted Answer

A)  efficient and effective managers. 
B)  familiar with the needs of the target market. 
C)  experienced shoppers. 
D)  familiar with retail inventory management. 
E)  autocratic and intelligent. 
A)  efficient and effective managers. 
B)  familiar with the needs of the target market. 
C)  experienced shoppers. 
D)  familiar with retail inventory management. 
E)  autocratic and intelligent.

Question 10

Figure 16-2
-shown in Figure 16-2 above,the smallest dollar amount of retail sales in the United States is generated by __________.

Accepted Answer

A)  automotive dealers 
B)  food and beverage stores 
C)  sporting goods, books, and music stores 
D)  electronic stores 
E)  furniture and home furnishing stores 
A)  automotive dealers 
B)  food and beverage stores 
C)  sporting goods, books, and music stores 
D)  electronic stores 
E)  furniture and home furnishing stores

Question 11

Stores that carry a considerable assortment (depth)of a related line of items are referred to as

Accepted Answer

A)  limited-line stores. 
B)  general merchandise stores. 
C)  scrambled merchandise stores. 
D)  hypermarkets. 
E)  intertype outlets. 
A)  limited-line stores. 
B)  general merchandise stores. 
C)  scrambled merchandise stores. 
D)  hypermarkets. 
E)  intertype outlets.

Question 12

McDonald's,Radio Shack,and Subway are all _________.

Accepted Answer

A)  product-distribution franchises 
B)  business franchise venture 
C)  business-format franchises 
D)  manufacturing franchises 
E)  general service franchise 
A)  product-distribution franchises 
B)  business franchise venture 
C)  business-format franchises 
D)  manufacturing franchises 
E)  general service franchise

Question 13

Wholesalers who handle a limited assortment of fast-moving or perishable items that are sold for cash directly from trucks in their original packages are referred to as __________.

Accepted Answer

A)  rack jobbers 
B)  drop shippers 
C)  truck jobbers 
D)  cash and carry wholesalers 
E)  manufacturer's representatives 
A)  rack jobbers 
B)  drop shippers 
C)  truck jobbers 
D)  cash and carry wholesalers 
E)  manufacturer's representatives

Question 14

music played in the grocery store has a slow tempo to get shoppers to stay longer and hopefully put more items in their cart.Music is part of the grocery store's __________.

Accepted Answer

A)  atmosphere 
B)  image 
C)  psychological attributes 
D)  personality type 
E)  sociological profile 
A)  atmosphere 
B)  image 
C)  psychological attributes 
D)  personality type 
E)  sociological profile

Question 15

neighborhood dry cleaner or florist is likely to be categorized as an independent retailer.This means it is owned by a(n)__________.

Accepted Answer

A)  individual 
B)  conglomerate 
C)  consortium 
D)  corporation 
E)  cooperative 
A)  individual 
B)  conglomerate 
C)  consortium 
D)  corporation 
E)  cooperative

Question 16

Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Accepted Answer

A)  $100,000 
B)  $14,000,000 
C)  $190,000,000 
D)  $22,000,000,000 
E)  $669,000,000,000 
A)  $100,000 
B)  $14,000,000 
C)  $190,000,000 
D)  $22,000,000,000 
E)  $669,000,000,000

Question 17

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie-the only type of merchandise it carries.Victoria's Secret is an example of a(n)__________.

Accepted Answer

A)  limited-line stores 
B)  single-line store 
C)  intertype outlet 
D)  general merchandise store 
E)  scrambled merchandise store 
A)  limited-line stores 
B)  single-line store 
C)  intertype outlet 
D)  general merchandise store 
E)  scrambled merchandise store

Question 18

and carry wholesalers refer to wholesalers who

Accepted Answer

A)  furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
B)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise. 
C)  own the merchandise they sell but do not physically handle, stock, or deliver it. 
D)  have a small warehouse from which they stock their trucks for distribution to retailers. 
E)  work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory. 
A)  furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
B)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise. 
C)  own the merchandise they sell but do not physically handle, stock, or deliver it. 
D)  have a small warehouse from which they stock their trucks for distribution to retailers. 
E)  work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.

Question 19

Online retail purchases by consumers can be the result of several very different approaches,which include: (1)paying dues to become a member of an online discount service; (2)using a shopping "bot" to search for a product at the best price; (3)going directly to online malls; and (4)

Accepted Answer

A)  becoming a member of a research group that evaluates new products. 
B)  becoming a secret shopper. 
C)  participating in an online auction. 
D)  participating in a buying cooperative. 
E)  becoming a PURL. 
A)  becoming a member of a research group that evaluates new products. 
B)  becoming a secret shopper. 
C)  participating in an online auction. 
D)  participating in a buying cooperative. 
E)  becoming a PURL.

Question 20

selling franchises,an organization __________ the cost of expansion and __________ its control compared to owning its own retail outlets.

Accepted Answer

A)  increases; increases 
B)  increases; reduces 
C)  reduces; increases 
D)  increases; retains about the same 
E)  reduces; reduces 
A)  increases; increases 
B)  increases; reduces 
C)  reduces; increases 
D)  increases; retains about the same 
E)  reduces; reduces

Exam 16: Retailing and Wholesaling

Subway is one of the fastest growing __________.

supercenter refers to

horizontal dimension of the retail positioning matrix is

Currently,the three largest television home shopping programs in the United States are

Intertype competition refers to competition between

indicator of how effectively retail space is used to generate revenue is called

Explain the difference between full-service and limited-service merchant wholesalers.List and describe the types of wholesalers that belong in each category.

Direct-mail and catalog retailing are examples of __________.

Managing the breadth and depth of merchandise available from many manufacturers requires retail buyers who are

Figure 16-2 -shown in Figure 16-2 above,the smallest dollar amount of retail sales in the United States is generated by __________.

Stores that carry a considerable assortment (depth)of a related line of items are referred to as

McDonald's,Radio Shack,and Subway are all _________.

Wholesalers who handle a limited assortment of fast-moving or perishable items that are sold for cash directly from trucks in their original packages are referred to as __________.

music played in the grocery store has a slow tempo to get shoppers to stay longer and hopefully put more items in their cart.Music is part of the grocery store's __________.

neighborhood dry cleaner or florist is likely to be categorized as an independent retailer.This means it is owned by a(n)__________.

Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie-the only type of merchandise it carries.Victoria's Secret is an example of a(n)__________.

and carry wholesalers refer to wholesalers who

Online retail purchases by consumers can be the result of several very different approaches,which include: (1)paying dues to become a member of an online discount service; (2)using a shopping "bot" to search for a product at the best price; (3)going directly to online malls; and (4)

selling franchises,an organization __________ the cost of expansion and __________ its control compared to owning its own retail outlets.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

selling franchises,an organization the cost of expansion and its control compared to owning its own retail outlets.