Question 1

have businesses responded to the changing roles of men and women?

Accepted Answer

The changing roles of men and women have been important to marketers in suggesting new product opportunities.Many U.S.companies that had a consumer base that was primarily men or primarily women in the past are preparing for growth from the other gender.Grocery stores,car dealers,investment services,and many others hope to appeal to both groups in the future.In fact,today's Generation Y represents the first generation of women who have no collective memory of the dramatic changes we have undergone.

Question 2

Marketspace refers to

Accepted Answer

A)  the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. 
B)  websites that allow people to congregate online and exchange views on topics of common interest. 
C)  Internet search engines used for the purpose of data mining. 
D)  an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. 
E)  the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. 
A)  the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. 
B)  websites that allow people to congregate online and exchange views on topics of common interest. 
C)  Internet search engines used for the purpose of data mining. 
D)  an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. 
E)  the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. D

Question 3

Minority racial and ethnic groups (excluding Caucasians)are concentrated in geographic regions of the United States.Native American groups are heavily concentrated in

Accepted Answer

A)  Arizona. 
B)  Colorado. 
C)  Nebraska. 
D)  North Carolina. 
E)  South Carolina. 
A)  Arizona. 
B)  Colorado. 
C)  Nebraska. 
D)  North Carolina. 
E)  South Carolina. A

Question 4

generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  baby busters. 
B)  millennials. 
C)  Generation Y. 
D)  baby boomers. 
E)  Generation X. 
A)  baby busters. 
B)  millennials. 
C)  Generation Y. 
D)  baby boomers. 
E)  Generation X.

Question 5

Avery is a salesperson at the only Ford automobile dealership in Wausau,Wisconsin.However,there are several other auto dealerships in town,offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy,they can simply buy a car from one of the several other comparable dealers in Wausau.This is an example of

Accepted Answer

A)  pure competition. 
B)  monopolistic competition. 
C)  an oligopoly. 
D)  a monopoly. 
E)  marginal competition. 
A)  pure competition. 
B)  monopolistic competition. 
C)  an oligopoly. 
D)  a monopoly. 
E)  marginal competition.

Question 6

marketing,the four basic forms of competition are

Accepted Answer

A)  pure competition, limited competition, oligopoly, and monopoly. 
B)  dictatorship, monarchy, oligarchy, and democracy. 
C)  pure competition, cross-market competition, oligopoly, and pure monopoly. 
D)  pure competition, monopolistic competition, oligopoly, and pure monopoly. 
E)  technological competition, market competition, governmental competition, and environmental competition. 
A)  pure competition, limited competition, oligopoly, and monopoly. 
B)  dictatorship, monarchy, oligarchy, and democracy. 
C)  pure competition, cross-market competition, oligopoly, and pure monopoly. 
D)  pure competition, monopolistic competition, oligopoly, and pure monopoly. 
E)  technological competition, market competition, governmental competition, and environmental competition.

Question 7

arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is referred to as a(n)__________.

Accepted Answer

A)  tying arrangement 
B)  requirement contracting 
C)  exclusive dealing 
D)  territorial dealership contracting 
E)  selective distribution 
A)  tying arrangement 
B)  requirement contracting 
C)  exclusive dealing 
D)  territorial dealership contracting 
E)  selective distribution

Question 8

of the following statements about the growth of social networks like Facebook are true EXCEPT:

Accepted Answer

A)  the Federal Trade Commission (FT
C)  has had a laissez faire policy of not interfering with the development and marketing of social media websites. 
B)  Internet access and smartphones became more affordable to consumers around the world. 
C)  several companies provided many social networking alternatives. 
D)  advances in data storage, server speed, and software programming made social networks fast and convenient. 
E)  people became increasingly interested in the social aspects of the Internet. 
A)  the Federal Trade Commission (FT
C)  has had a laissez faire policy of not interfering with the development and marketing of social media websites. 
B)  Internet access and smartphones became more affordable to consumers around the world. 
C)  several companies provided many social networking alternatives. 
D)  advances in data storage, server speed, and software programming made social networks fast and convenient. 
E)  people became increasingly interested in the social aspects of the Internet.

Question 9

of the following are commonly held values in the United States EXCEPT:

Accepted Answer

A)  equality. 
B)  individualism. 
C)  continuous change. 
D)  belief in fate (fatalism). 
E)  personal control. 
A)  equality. 
B)  individualism. 
C)  continuous change. 
D)  belief in fate (fatalism). 
E)  personal control.

Question 10

paint manufacturer will sell a retail paint outlet its paint only if the retailer also buys the manufacturer's line of brushes and accessories.This is an example of __________.

Accepted Answer

A)  exclusive dealing 
B)  a requirement contract 
C)  an exclusive territorial distributorship 
D)  a selective promotion contract 
E)  a tying arrangement 
A)  exclusive dealing 
B)  a requirement contract 
C)  an exclusive territorial distributorship 
D)  a selective promotion contract 
E)  a tying arrangement

Question 11

Coupons and sales are frequently used marketing tactics for which form of competition?

Accepted Answer

A)  pure competition 
B)  cross-market competition 
C)  an oligopoly 
D)  a monopoly 
E)  monopolistic competition 
A)  pure competition 
B)  cross-market competition 
C)  an oligopoly 
D)  a monopoly 
E)  monopolistic competition

Question 12

purpose of patent law is to

Accepted Answer

A)  provide incentives for increased competition. 
B)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
C)  give inventors the right to exclude others from making, using, or selling products that infringe the patented invention. 
D)  guarantee the quality and safety of any product produced or distributed in the United States. 
E)  level the playing field between inventors who work for large corporations and those who work on their own. 
A)  provide incentives for increased competition. 
B)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
C)  give inventors the right to exclude others from making, using, or selling products that infringe the patented invention. 
D)  guarantee the quality and safety of any product produced or distributed in the United States. 
E)  level the playing field between inventors who work for large corporations and those who work on their own.

Question 13

Which of the following trends identified in an environmental scan is a competitive trend?

Accepted Answer

A)  Online data collection leading to behavioral targeting will grow dramatically. 
B)  Microbusiness impact will increase through peer-to-peer websites. 
C)  International activity from Asia to Africa will grow as countries from these areas become sources of economic growth. 
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims. 
E)  Consumer purchase decisions are becoming more values-based and focused on improving the world. 
A)  Online data collection leading to behavioral targeting will grow dramatically. 
B)  Microbusiness impact will increase through peer-to-peer websites. 
C)  International activity from Asia to Africa will grow as countries from these areas become sources of economic growth. 
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims. 
E)  Consumer purchase decisions are becoming more values-based and focused on improving the world.

Question 14

is predicted that the number of people in the United States over the age of 65 will __________ by 2030.

Accepted Answer

A)  almost double 
B)  be significantly less than the growth of children under 16 years old 
C)  increase at the same worldwide rate 
D)  decrease at the same worldwide rate 
E)  begin to decrease, relative to previous growth rates 
A)  almost double 
B)  be significantly less than the growth of children under 16 years old 
C)  increase at the same worldwide rate 
D)  decrease at the same worldwide rate 
E)  begin to decrease, relative to previous growth rates

Question 15

SmartGrid infrastructure,online energy management,and consumer-generated energy (home wind turbines)best describe examples of today's (and tomorrow's)__________ force identified through an environmental scan.

Accepted Answer

A)  sociocultural 
B)  competitive 
C)  legal/regulatory 
D)  technological 
E)  economic 
A)  sociocultural 
B)  competitive 
C)  legal/regulatory 
D)  technological 
E)  economic

Question 16

__________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Accepted Answer

A)  Food and Drug Administration 
B)  U.S. Department of Justice 
C)  Federal Trade Commission 
D)  Better Business Bureau 
E)  American Marketing Association 
A)  Food and Drug Administration 
B)  U.S. Department of Justice 
C)  Federal Trade Commission 
D)  Better Business Bureau 
E)  American Marketing Association

Question 17

Generation X consumers are

Accepted Answer

A)  people that like to rely on others. 
B)  collaborative decision-makers. 
C)  somewhat prone to extravagance. 
D)  generally not supportive of racial and ethnic diversity. 
E)  poorly educated. 
A)  people that like to rely on others. 
B)  collaborative decision-makers. 
C)  somewhat prone to extravagance. 
D)  generally not supportive of racial and ethnic diversity. 
E)  poorly educated.

Question 18

consumers are committed to brands with a strong link to social action.An example of this would be

Accepted Answer

A)  McDonald's "I'm Lovin It" campaign. 
B)  Brita's "Filter for Good" campaign. 
C)  Imagine Babyz video game. 
D)  Liz Claiborne's "Claiborne for Men" campaign. 
E)  Samsung's "The Jitterbug" campaign. 
A)  McDonald's "I'm Lovin It" campaign. 
B)  Brita's "Filter for Good" campaign. 
C)  Imagine Babyz video game. 
D)  Liz Claiborne's "Claiborne for Men" campaign. 
E)  Samsung's "The Jitterbug" campaign.

Question 19

major regional shift in the U.S.population toward the __________ states is under way.

Accepted Answer

A)  eastern 
B)  west coast 
C)  southern 
D)  midwestern 
E)  southern and western 
A)  eastern 
B)  west coast 
C)  southern 
D)  midwestern 
E)  southern and western

Question 20

overwhelming response by bargain-hunting consumers to Groupon's online deals is an example that demonstrates the change in consumption orientation known as

Accepted Answer

A)  the quality-value proposition. 
B)  buyer-centric excellence. 
C)  value consciousness. 
D)  customer value. 
E)  purchasing value. 
A)  the quality-value proposition. 
B)  buyer-centric excellence. 
C)  value consciousness. 
D)  customer value. 
E)  purchasing value.

Exam 3: Scanning the Marketing Environment

have businesses responded to the changing roles of men and women?

Marketspace refers to

Minority racial and ethnic groups (excluding Caucasians)are concentrated in geographic regions of the United States.Native American groups are heavily concentrated in

generation of children born between 1946 and 1964 is referred to as

marketing,the four basic forms of competition are

arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is referred to as a(n)__________.

of the following statements about the growth of social networks like Facebook are true EXCEPT:

of the following are commonly held values in the United States EXCEPT:

paint manufacturer will sell a retail paint outlet its paint only if the retailer also buys the manufacturer's line of brushes and accessories.This is an example of __________.

Coupons and sales are frequently used marketing tactics for which form of competition?

purpose of patent law is to

Which of the following trends identified in an environmental scan is a competitive trend?

is predicted that the number of people in the United States over the age of 65 will __________ by 2030.

SmartGrid infrastructure,online energy management,and consumer-generated energy (home wind turbines)best describe examples of today's (and tomorrow's)__________ force identified through an environmental scan.

__________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Generation X consumers are

consumers are committed to brands with a strong link to social action.An example of this would be

major regional shift in the U.S.population toward the __________ states is under way.

overwhelming response by bargain-hunting consumers to Groupon's online deals is an example that demonstrates the change in consumption orientation known as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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