Exam 5: Understanding Consumer Behavior

Which of the following statements about personality is most accurate?

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a coworker,"The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

way people see themselves and the way they believe others see them is referred to as

High-involvement purchases typically have which of the following sets of characteristics?

person's ability to perceive differences in stimuli is referred to as

do selective perception,selective exposure,selective comprehension,and selective retention differ?

the __________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as __________.

College students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n)__________ group.

the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

__________,consumers typically seek some information or rely on a friend to help them evaluate alternatives.

the VALS framework,consumers with fewer resources who are practical people,have constructive skills,value self-sufficiency,and are unimpressed by material possessions except those with a practical or functional purpose,are referred to as __________.

the hierarchy of needs water,food,and oxygen would be considered __________ needs.

Which of the following statements about African American buying patterns is most accurate?

percentage of U.S.product sales are directly tied to word of mouth activity among friends,family,and colleagues?

Marketers recognize that people have an actual self-concept and __________.

Figure 5-5 -According to Figure 5-5 above,the need for food,water,shelter,and oxygen would be found in what level of the hierarchy of needs?

Figure 5-4 -Figure 5-4 above,"D" represents the __________ influences that can affect the consumer purchase decision process.