Exam 10: A: The Concept of Measurement

Revise the following assessment of customer satisfaction for Jim Dandy's Hamburger Joint so that content validity is achieved. Please indicate your satisfaction with Jim Dandy's Hamburger Joint using a scale of 1=very satisfied,2=somewhat satisfied,and 3=not satisfied. ____a.location of the restaurant ____b.cleanliness of restrooms ____c.friendliness of staff ____d.speed of service ____e.restaurant cleanliness ____f.availability of condiments ____g.efficiency of drive-up window ____h.hours of operation

Define Validity.Then provide an example of Face Validity and an example of a question that has a Face Validity problem.Then illustrate a portion of a questionnaire with a Content Validity problem.

A nominal scale provides the researcher with metric data.

Which of the following types of scales would allow the researcher to compute arithmetic means?

When few differences in scores are found between the first and second administration of a test,the test is said to have _________.

The split-half technique is a method of assessing the reliability of a scale by dividing the total set of measurement items in half and correlating the results.

Physical characteristics of a respondent such as age,weight,& height are not examples of ratio-scaled variables.

Brand loyalty has been defined as "A strongly motivated and long standing decision to purchase a particular product or service." This is an example of which type of definition?