Question 1

A judgment sample enables the researcher to make statistical inferences about population values.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a correct statement regarding probability samples?

Accepted Answer

A) The researcher can be sure of obtaining information from a representative cross section of the population of interest 
B) Sampling error can be computed. 
C) The survey results can be projected to the total population. 
D) All of the above statements are correct. 
E) None of the above are correct. 
A) The researcher can be sure of obtaining information from a representative cross section of the population of interest 
B) Sampling error can be computed. 
C) The survey results can be projected to the total population. 
D) All of the above statements are correct. 
E) None of the above are correct.

Question 3

Which of the following sampling techniques would give the researcher the most confidence in projecting the findings to the overall population?

Accepted Answer

A) quota 
B) projectable judgment 
C) simple random 
D) snowball 
E) stratified snowball 
A) quota 
B) projectable judgment 
C) simple random 
D) snowball 
E) stratified snowball

Question 4

When & why does sampling error occur? If the sampling error emanates from some type of improper execution of the sampling plan what is it called? Can it be measured? What kind of sampling error can be measured and how can it be reduced?

Accepted Answer

Sampling error occurs because samples ar

Question 5

In marketing research,it is always preferable to take a census rather than a sample of the population under study.

Accepted Answer

A) True 
 B)False

Question 6

A researcher is developing a body of knowledge for the development of a formal questionnaire.Part of the process involves conducting four focus groups.Outline an appropriate sampling strategy for generating the focus-group respondents.

Accepted Answer

The appropriate sampling procedure for g

Question 7

Which of the following is an advantage to internet sampling?

Accepted Answer

A) respondents complete survey at their convenience 
B) data collection is relatively inexpensive 
C) the interview can be administered under software control 
D) survey can be completed quickly 
E) all of the above 
A) respondents complete survey at their convenience 
B) data collection is relatively inexpensive 
C) the interview can be administered under software control 
D) survey can be completed quickly 
E) all of the above

Question 8

Characterize the ideal sampling frame.How often is an "ideal" sampling frame available? If an "ideal" sampling frame isn't available,what kind of sample frame is needed?

Accepted Answer

The ideal sampling frame is one that con

Question 9

Simple random samples require a detailed listing of the population of interest.

Accepted Answer

A) True 
 B)False

Question 10

Of the following,which is the most important consideration when choosing a sample?

Accepted Answer

A) size of the sample 
B) size of the population 
C) how well the sample represents the population 
D) how well the population represents the sample 
A) size of the sample 
B) size of the population 
C) how well the sample represents the population 
D) how well the population represents the sample

Exam 13: A: Basic Sampling Issues

A judgment sample enables the researcher to make statistical inferences about population values.

Which of the following is a correct statement regarding probability samples?

Which of the following sampling techniques would give the researcher the most confidence in projecting the findings to the overall population?

When & why does sampling error occur? If the sampling error emanates from some type of improper execution of the sampling plan what is it called? Can it be measured? What kind of sampling error can be measured and how can it be reduced?

In marketing research,it is always preferable to take a census rather than a sample of the population under study.

A researcher is developing a body of knowledge for the development of a formal questionnaire.Part of the process involves conducting four focus groups.Outline an appropriate sampling strategy for generating the focus-group respondents.

Which of the following is an advantage to internet sampling?

Characterize the ideal sampling frame.How often is an "ideal" sampling frame available? If an "ideal" sampling frame isn't available,what kind of sample frame is needed?

Simple random samples require a detailed listing of the population of interest.

Of the following,which is the most important consideration when choosing a sample?

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

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