Exam 14: A: Sample Size Determination
Exam 1: The Role of Marketing Research in Management Decision Making20 Questions
Exam 1: A: The Role of Marketing Research in Management Decision Making70 Questions
Exam 2: The Marketing Research Industry and Research Ethics20 Questions
Exam 2: A: The Marketing Research Industry and Research Ethics57 Questions
Exam 3: Problem Definition,exploratory Research,and the Research Process20 Questions
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Exam 4: Secondary Data and Databases20 Questions
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Exam 5: Qualitative Research20 Questions
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Exam 6: Traditional Survey Research20 Questions
Exam 6: A: Traditional Survey Research48 Questions
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Exam 8: Primary Data Collection: Observation20 Questions
Exam 8: A: Primary Data Collection: Observation45 Questions
Exam 9: Primary Data Collection: Experimentation and Test Markets20 Questions
Exam 9: A: Primary Data Collection: Experimentation and Test Markets53 Questions
Exam 10: The Concept of Measurement20 Questions
Exam 10: A: The Concept of Measurement48 Questions
Exam 11: Using Measurement Scales to Build Marketing Effectiveness20 Questions
Exam 11: A: Using Measurement Scales to Build Marketing Effectiveness54 Questions
Exam 12: Questionnaire Design20 Questions
Exam 12: A: Questionnaire Design53 Questions
Exam 13: Basic Sampling Issues20 Questions
Exam 13: A: Basic Sampling Issues50 Questions
Exam 14: Sample Size Determination20 Questions
Exam 14: A: Sample Size Determination47 Questions
Exam 15: Data Processing and Fundamental Data Analysis20 Questions
Exam 15: A: Data Processing and Fundamental Data Analysis55 Questions
Exam 16: Statistical Testing of Differences and Relationships20 Questions
Exam 16: A: Statistical Testing of Differences and Relationships57 Questions
Exam 17: Bivariate Correlation and Regression20 Questions
Exam 17: A: Bivariate Correlation and Regression49 Questions
Exam 18: Multivariate Data Analysis20 Questions
Exam 18: A: Multivariate Data Analysis52 Questions
Exam 19: Communicating the Research Results20 Questions
Exam 19: A: Communicating the Research Results39 Questions
Exam 20: Managing Marketing Research38 Questions
Exam 20: A: Managing Marketing Research20 Questions
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A researcher is conferring with a client to do a telephone interview for a particular topic,which the researcher will subcontract to a field services firm for $10 per usable response.The researcher's client wants to be 95.44% confident of the results.Assume the sample proportions formula is appropriate,and that the level of tolerable sample error is 4%.The budget for data collection only offered by the client can be up to but not over $10,000.How many usable responses are needed for the given level of confidence and much will the subcontractor charge the market researcher for sampling? Is the budget for data collection large enough?
(Essay)
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If a researcher takes enough samples,the data will begin to approach a normal distribution.
(True/False)
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When a researcher is not sure if people who responded to the survey are different from those who did not respond,this brings into question the issue of:
(Multiple Choice)
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Which of the following is not a method for estimating the population standard deviation?
(Multiple Choice)
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When a research company routinely uses samples of 300 for their studies,they are using which type of plan to determine sample size?
(Multiple Choice)
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If we were making inferences from a single sample,we would expect that there would be a ____ percent probability that the sample mean or proportion generated from our sample results would be within two standard errors of the true population mean.
(Multiple Choice)
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