Question 1

In multiple regression,the value of R2 is influenced by the number of predictor variables relative to sample size.

Accepted Answer

A) True 
 B)False

Question 2

In order to make valid comparisons of regression coefficients,the coefficients must be scaled in the same units,or be standardized.

Accepted Answer

A) True 
 B)False

Question 3

This procedure is useful for analyzing the relationship among two or more predictor/independent variables and one criterion/dependent variable.

Accepted Answer

A) multiple discriminant analysis 
B) multiple regression analysis 
C) conjoint analysis 
D) cluster analysis 
A) multiple discriminant analysis 
B) multiple regression analysis 
C) conjoint analysis 
D) cluster analysis

Question 4

An analyst will always prefer that the R2 be close to zero.

Accepted Answer

A) True 
 B)False

Question 5

In a perceptual map,the brands that are closer to each other are perceived to be _____________ and the brands that are farther apart are perceived to be _____________.

Accepted Answer

A) similar;different 
B) similar;in direct competition 
C) in direct competition;equal in performance 
D) different;in direct competition 
A) similar;different 
B) similar;in direct competition 
C) in direct competition;equal in performance 
D) different;in direct competition

Question 6

Cluster analysis produces mutually exclusive and exhaustive groups such that the individuals or objects grouped are ______________ within and ______________ between groups.

Accepted Answer

A) homogeneous;heterogeneous 
B) homogeneous;homogeneous 
C) heterogeneous;homogeneous 
D) heterogeneous;heterogeneous 
A) homogeneous;heterogeneous 
B) homogeneous;homogeneous 
C) heterogeneous;homogeneous 
D) heterogeneous;heterogeneous

Question 7

Dummy variables created to include nominally scaled variables in an analysis are commonly used in:

Accepted Answer

A) multiple discriminant analysis. 
B) factor analysis. 
C) conjoint analysis. 
D) multiple regression analysis. 
A) multiple discriminant analysis. 
B) factor analysis. 
C) conjoint analysis. 
D) multiple regression analysis.

Question 8

Cluster analysis is useful for clustering groups of questions together into factors.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following techniques is often used for concept testing of new products?

Accepted Answer

A) conjoint analysis 
B) multiple regression analysis 
C) perceptual mapping 
D) cluster analysis 
A) conjoint analysis 
B) multiple regression analysis 
C) perceptual mapping 
D) cluster analysis

Question 10

There is no dependent variable in a factor analysis.

Accepted Answer

A) True 
 B)False

Question 11

Data mining does not draw upon statistics,artificial intelligence,database management,and computer science to identify patterns in market data sets.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following would not be an application best suited for multiple regression analysis?

Accepted Answer

A) estimating the relationship between various demographic and lifestyle variables and the attitude toward a particular product 
B) determining which variables best predict the sales of a particular product or service 
C) estimating the effect of several marketing mix variables on product sales 
D) reducing a large number of potential predictor variables to a smaller set of composite variables 
A) estimating the relationship between various demographic and lifestyle variables and the attitude toward a particular product 
B) determining which variables best predict the sales of a particular product or service 
C) estimating the effect of several marketing mix variables on product sales 
D) reducing a large number of potential predictor variables to a smaller set of composite variables

Exam 18: A: Multivariate Data Analysis

In multiple regression,the value of R2 is influenced by the number of predictor variables relative to sample size.

In order to make valid comparisons of regression coefficients,the coefficients must be scaled in the same units,or be standardized.

This procedure is useful for analyzing the relationship among two or more predictor/independent variables and one criterion/dependent variable.

An analyst will always prefer that the R2 be close to zero.

In a perceptual map,the brands that are closer to each other are perceived to be _____________ and the brands that are farther apart are perceived to be _____________.

Cluster analysis produces mutually exclusive and exhaustive groups such that the individuals or objects grouped are ______________ within and ______________ between groups.

Dummy variables created to include nominally scaled variables in an analysis are commonly used in:

Cluster analysis is useful for clustering groups of questions together into factors.

Which of the following techniques is often used for concept testing of new products?

There is no dependent variable in a factor analysis.

Data mining does not draw upon statistics,artificial intelligence,database management,and computer science to identify patterns in market data sets.

Which of the following would not be an application best suited for multiple regression analysis?

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

Filters

In multiple regression,the value of R² is influenced by the number of predictor variables relative to sample size.

An analyst will always prefer that the R²be close to zero.

In a perceptual map,the brands that are closer to each other are perceived to be _ and the brands that are farther apart are perceived to be _.

Cluster analysis produces mutually exclusive and exhaustive groups such that the individuals or objects grouped are within and between groups.