Exam 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages

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When investors examine the performance of beauty products like Olay moisturizers and CoverGirl cosmetics,they are looking for

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Steve Jobs,former chairman of Apple,demonstrated that ________ also are important in forecasting.

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A major sociocultural trend in the United States is the increased number of women in the workforce that has increased the need for business clothing but decreased the demand for baking product staples.

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In some industries,low switching costs can act as an important barrier to entry.

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By emphasizing the importance of identifying opportunities and threats,the SWOT framework makes firms act ________ rather than ________.

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How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

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Which of the following is not a correct usage of the SWOT framework?

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Which is considered a force in the five-forces model?

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Genetic engineering has had a positive impact on the pharmaceutical industry.This is an example of which type of general environmental trend?

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Emerging sociocultural changes in the environment include

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Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups,which strategic group consists of firms high in product pricing/quality and average in their product-line breadth?

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PPG Industries,the Pittsburgh-based manufacturer of paints,coatings,optical products,specialty materials,chemicals,glass,and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers.It used a technique to help it identify possible future strategies.What was it?

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In general,the threat of substitutes is heightened because the Internet

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Gathering competitive intelligence

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Firms that were successful in the past can fail today because

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Interest rate increases have a ________ impact on the residential home construction industry and a ________ effect on industries that produce consumer necessities such as prescription drugs or basic grocery items.

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The five-forces model helps to determine both the nature of competition in an industry and the profit potential for the industry.

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Perceptual acuity requires all the following except

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A danger of forecasting discussed in the text is that

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Supplier power has increased because of the Internet for all the following reasons except

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