Exam 5: Business-level Strategy: Creating and Sustaining Competitive Advantages

If the overall cost leadership strategy is to provide sustainable competitive advantage,all activities in the value-chain need to be evaluated including the relationships among the value-chain activities.

When Cindy Grossman turned around HSN successfully in 2014,which of the following was not one of the practices she used?

A low-cost position provides ________ flexibility to cope with demands from powerful suppliers for input cost increases.

As markets mature,

Value-chain support activities that involve excellent applications engineering support (technology development)and facilities that promote a positive firm image (firm infrastructure)characterize which generic strategy?

Overhead costs associated with the number of layers of management in a firm are part of the ________ activities of the value chain.

Given the attractiveness of premium pricing during the growth stage of the market life cycle,managers should emphasize short-term results to increase profits.

Rivals would find it difficult to challenge Atlas Door in the short run because of

The five-forces model suggests that with intense competition an overall low-cost position will not enable a firm to achieve above-average returns.

Primary value chain activities that involve the effective layout of receiving dock operations (inbound logistics)and support value chain activities that include expertise in process engineering (technology development)characterize which generic strategy?

Porsche has enhanced power over buyers because its strong reputation makes buyers more willing to pay a premium price.This ________ rivalry,since buyers become ________ price-sensitive.

Most turnarounds require a firm to carefully analyze its relevant environments.________ analysis results in actions aimed at reduced costs and higher efficiency.

Andersen Windows lowered costs,enhanced quality and variety,and improved its response time to customers by

Which of the following is a risk (or potential pitfall)of cost leadership?

Outside the flight experience itself,airlines are generating revenue by charging fees for credit cards,frequent-flyer programs,and access to airport lounges.This serves to

Research shows that which one of the following is not a strategy used by firms engaged in successful turnarounds?

In the ________ stage of the industry life cycle,there are many segments,competition is very intense,and the emphasis on process design is high.

Piecemeal productivity improvements during a turnaround typically do not involve

In evaluating the sustainability of the Atlas Door competitive advantages over the long run,it is important to evaluate the ability of rivals to

Overall cost leadership is a generic strategy unlike others that does not require a tight set of interrelated tactics.