Exam 5: Business-level Strategy: Creating and Sustaining Competitive Advantages

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An important advantage of first movers in a market is that they may establish brand recognition that may later serve as an important switching cost.

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A firm can achieve differentiation through all the following means except

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Improving business processes by reengineering them,benchmarking specific activities against industry leaders,encouraging employee input to identify excess costs,increasing capacity utilization,and improving employee productivity lead to a significant overall gain.These are examples of which turnaround strategy used by successful companies?

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What is a focus strategy? Provide an example where this has been implemented successfully.

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High product differentiation is generally accompanied by

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The factors that lead to a low-cost position also provide a substantial ________ barriers position with respect to ________ products introduced by new and existing competitors.

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A firm typically achieves an absolute cost advantage by offering a ________ product or service to a ________ target market using standardization to derive the greatest benefits from economies of scale and experience.

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Many firms have achieved success by integrating activities throughout the extended value chain by using ________ to link their own value chain with the value chains of their customers and suppliers.

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Primark,an Irish clothing retailer,uses an overall cost leadership strategy.This could fail if it

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An example of a firm applying the overall cost leadership generic strategy in a value-chain activity would be to automate the production assembly line to reduce scrappage from quality errors.

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The growth stage of the industry life cycle is characterized by

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What are the pitfalls of the overall cost leadership strategy? Provide an example for each pitfall and explain why it is a pitfall.

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Which of the following is false regarding how a differentiation strategy can help a firm to improve its competitive position relative to the Porter five-forces model?

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Hardware chains such as Ace and True Value are losing market share to rivals such as Lowe's and Home Depot in spite of them using a focus strategy.Why?

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Which of the following is not a reason for the possible erosion of company competitive advantage?

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Which of the following reasons is not a reason that Atlas Door could lose competitive advantage?

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Primark,a fashion retailer,has found a way to keep its cost structure lower than its rivals by leveraging streamlined logistics,a low marketing budget,and negotiating bargain prices from its suppliers.They are using a(n)________ strategy.

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The most likely time to pursue a harvest strategy is in a situation of

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Atlas Door tightly controlled logistics so that it always shipped only fully complete orders to construction sites.In regard to the five forces model,which of the following is a reason this might give them competitive advantage?

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Two-sided or platform markets are an emerging trend according to the textbook authors.Choose an example of an existing platform market and explain how this firm positions itself to become the dominant player linking suppliers and customers.

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