Exam 6: Corporate-level Strategy: Creating Value Through Diversification

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Cisco Systems,a computer networking firm,has undertaken over 80 acquisitions in the last decade.It uses these acquisitions to acquire ________ that will permit it to expand its product offerings and services through the addition of the acquired technologies.

(Multiple Choice)
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3M leverages its competencies in adhesives technologies to many industries,including automotive,construction,and telecommunications.This is an example of creating value by using

(Multiple Choice)
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________ diversification is when a firm enters a different business that has little horizontal interaction with other businesses of a firm.

(Multiple Choice)
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In 2012,Microsoft admitted to a major ________ mistake when it wrote off essentially the entire 6.2 billion USD it paid for a digital advertising firm,aQuantive,that it purchased in 2007.

(Multiple Choice)
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Common steps in management restructuring include all the following except

(Multiple Choice)
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Asset restructuring involves the sale of ________ assets,or even whole lines of businesses that are peripheral.

(Multiple Choice)
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________ is when a new legal entity is formed by a combination or consolidation of two firms.

(Multiple Choice)
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Gillette developed the Fusion and Mach 3 shaving systems.These products created superior customer value as a result of the company core competency in research and development.

(True/False)
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In the BCG Matrix,a ________ is a business that has a low market share in an industry characterized by high market growth.

(Multiple Choice)
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A golden parachute is a prearranged contract with managers specifying that,in the event of a hostile takeover,the target company managers will be paid a significant severance package.

(True/False)
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Greenmail is an offer by a company,threatened by takeover,to offer its stock at a reduced price to a third party.

(True/False)
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When management uses common production facilities or purchasing procedures to distribute different but related products,they are

(Multiple Choice)
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Portfolio management frameworks,such as the BCG matrix,share which of the following characteristics?

(Multiple Choice)
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Cooperative relationships such as ________ have potential advantages such as entering new markets,reducing manufacturing (or other)costs in the value chain,and developing and diffusing new technologies.

(Multiple Choice)
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In the BCG Growth Share Matrix,the suggested strategy for stars is to

(Multiple Choice)
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Corporate-level strategy focuses on

(Multiple Choice)
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ConAgra,a diversified food producer,increases its power over suppliers by centrally purchasing huge quantities of packaging materials for all its food divisions.This is an example of using

(Multiple Choice)
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Why do some diversification efforts pay off and others produce poor results? Why should companies even bother with diversification initiatives?

(Essay)
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________ is when a firm tries to find and acquire either poorly performing firms with unrealized potential or firms in industries on the threshold of significant,positive change,thereby creating value within business units.

(Multiple Choice)
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When firms diversify into unrelated businesses,the primary potential benefits are horizontal relationships,i.e.,businesses sharing tangible and intangible resources.

(True/False)
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