Exam 12: Public Relations and Framing the Message

P.T.Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.

The earliest public relations practitioner was the ________________________, who sought to advance a client's image through media exposure.

The visual counterpart of the press release for television news is the _____________________.

How did Edward Bernays affect public relations?

________________________ was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Publicity is information a person, company, or institution pays to have published or broadcast in the news media.

Ralph Nader's book Unsafe at Any Speed is credited with launching the consumer reform movement in America.

What is a pseudo-event? How does it relate to the manufacturing of news?

What did the California Center for Public Health Advocacy hire a PR firm to help them do?

Companies often hold plant tours and open houses to convince their local communities that they are good citizens.

Earmarks are spending directives in bills that are often the result of political favors or bribes.

The Internet presents mostly problems and few opportunities for public relations practitioners.

The phony grassroots public-affairs campaigns engineered by public relations firms are known as ________________________ lobbying.

The most common type of public relations is done in-house by individual companies and organizations.

Which of the following demonstrates why the 1982 tragedy involving someone tampering with Tylenol packages and lacing them with poison is often given as an example of the correct way to handle public relations during a crisis?

Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.

Which statement best describes the current state of the public relations industry?

What are the sources of the antagonism between the journalism and public relations professions?

Journalists have traditionally held public relations practitioners in low esteem.

Small media companies often use press releases verbatim because ______.