Question 1

Which of the following was William F.Cody's top publicity agent?

Accepted Answer

A) "Poison Ivy" Lee 
B) P.T.Barnum 
C) Edward Bernays 
D) Pierre Salinger 
E) None of the above options is correct. 
A) "Poison Ivy" Lee 
B) P.T.Barnum 
C) Edward Bernays 
D) Pierre Salinger 
E) None of the above options is correct.

Question 2

Use the following to answer questions:
Matching
Match the individuals with their accomplishments.
-Ivy Ledbetter Lee

Accepted Answer

A) Lamented influence of PR profession on modern life 
B) Convinced women that cigarette smoking was publicly acceptable 
C) Helped open the PR profession to women 
D) Transformed image of millionaire John D.Rockefeller, Sr. 
A) Lamented influence of PR profession on modern life 
B) Convinced women that cigarette smoking was publicly acceptable 
C) Helped open the PR profession to women 
D) Transformed image of millionaire John D.Rockefeller, Sr.

Question 3

In 1929, Edward Bernays convinced women that smoking Colombian cigars was a symbol of their independence from men.

Accepted Answer

A) True 
 B)False

Question 4

Use the following to answer questions:
Matching
Match the individuals with their accomplishments.
-Doris Fleischman

Accepted Answer

A) Lamented influence of PR profession on modern life 
B) Convinced women that cigarette smoking was publicly acceptable 
C) Helped open the PR profession to women 
D) Transformed image of millionaire John D.Rockefeller, Sr. 
A) Lamented influence of PR profession on modern life 
B) Convinced women that cigarette smoking was publicly acceptable 
C) Helped open the PR profession to women 
D) Transformed image of millionaire John D.Rockefeller, Sr.

Question 5

Which of the following figures did not play a role in the early development of public relations?

Accepted Answer

A) Edward R.Murrow 
B) John Burke 
C) William "Buffalo Bill" Cody 
D) "Poison Ivy" Lee 
E) P.T.Barnum 
A) Edward R.Murrow 
B) John Burke 
C) William "Buffalo Bill" Cody 
D) "Poison Ivy" Lee 
E) P.T.Barnum

Question 6

In the 2012 presidential campaign, president Obama made several PR gaffes that nearly cost him the election.

Accepted Answer

A) True 
 B)False

Question 7

Use the following to answer questions:
Matching
Match the types of messages with their definitions.
-Propaganda

Accepted Answer

A) PR message to gain support for a special issue or cause 
B) PR resembling a TV news story 
C) Broadcast-style press release for nonprofit organization 
D) PR written in the style of a news report 
A) PR message to gain support for a special issue or cause 
B) PR resembling a TV news story 
C) Broadcast-style press release for nonprofit organization 
D) PR written in the style of a news report

Question 8

Buffalo Bill's publicity agent, John Burke, used ______ to promote Bill's Wild West show.

Accepted Answer

A) newspaper stories 
B) dime novels 
C) movies 
D) poster art 
E) All of the options are correct. 
A) newspaper stories 
B) dime novels 
C) movies 
D) poster art 
E) All of the options are correct.

Which of the following was William F.Cody's top publicity agent?

Use the following to answer questions: Matching Match the individuals with their accomplishments. -Ivy Ledbetter Lee

In 1929, Edward Bernays convinced women that smoking Colombian cigars was a symbol of their independence from men.

Use the following to answer questions: Matching Match the individuals with their accomplishments. -Doris Fleischman

Which of the following figures did not play a role in the early development of public relations?

In the 2012 presidential campaign, president Obama made several PR gaffes that nearly cost him the election.

Use the following to answer questions: Matching Match the types of messages with their definitions. -Propaganda

Buffalo Bill's publicity agent, John Burke, used ______ to promote Bill's Wild West show.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

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Exam 12: Public Relations and Framing the Message

Which of the following was William F.Cody's top publicity agent?

Use the following to answer questions: Matching Match the individuals with their accomplishments. -Ivy Ledbetter Lee

In 1929, Edward Bernays convinced women that smoking Colombian cigars was a symbol of their independence from men.

Use the following to answer questions: Matching Match the individuals with their accomplishments. -Doris Fleischman

Which of the following figures did not play a role in the early development of public relations?

In the 2012 presidential campaign, president Obama made several PR gaffes that nearly cost him the election.

Use the following to answer questions: Matching Match the types of messages with their definitions. -Propaganda

Buffalo Bill's publicity agent, John Burke, used ______ to promote Bill's Wild West show.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters