Question 1

Supply chain management is the process of integrating all the activities entailed by the supply chain.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following is not true about customer-relationship management

Accepted Answer

A)  It is a marketing strategy that focuses on maintaining strong relationships with current customers. 
B)  Repeat customers are more profitable than new customers. 
C)  The cost to sell an existing customer is about the same as the cost to attract and sell and new customer. 
D)  Repeat customers spend more than new customers. 
A)  It is a marketing strategy that focuses on maintaining strong relationships with current customers. 
B)  Repeat customers are more profitable than new customers. 
C)  The cost to sell an existing customer is about the same as the cost to attract and sell and new customer. 
D)  Repeat customers spend more than new customers. C

Question 3

When you make your first purchase on Amazon.com, you've enlisted a lifelong acquisitions advisor-someone who will constantly suggest other things that you might like to buy. Amazon.com is applying the concept of _____.

Accepted Answer

A)  consumer management 
B)  goodwill management 
C)  customer-relationship management 
D)  interruption marketing 
A)  consumer management 
B)  goodwill management 
C)  customer-relationship management 
D)  interruption marketing C

Question 4

Because its customers want its products for personal use and household consumption, Sunshine Cosmetics sells in a(n) _____ market.

Accepted Answer

A)  consumer 
B)  retail 
C)  industrial 
D)  attractive 
A)  consumer 
B)  retail 
C)  industrial 
D)  attractive

Question 5

_____ is the most productive way to conduct surveys.

Accepted Answer

A)  Asking customers face to face in stores 
B)  Mailing out questionnaires 
C)  Phoning people 
D)  Using the Internet 
A)  Asking customers face to face in stores 
B)  Mailing out questionnaires 
C)  Phoning people 
D)  Using the Internet

Question 6

Describe-in the order in which they're generally used-the two types of data sought by marketing researchers.

Accepted Answer

(1) Marketers generally begin by looking

Question 7

To deliver high customer value, a company must monitor and improve its _____-the entire range of activities involved in delivering value to its customers.

Accepted Answer

A)  promotion chain 
B)  promotion mix 
C)  value mix 
D)  value chain 
A)  promotion chain 
B)  promotion mix 
C)  value mix 
D)  value chain

Question 8

All of the following are psychological influences except _____.

Accepted Answer

A)  reference groups 
B)  perception 
C)  attitudes 
D)  personality 
A)  reference groups 
B)  perception 
C)  attitudes 
D)  personality

Question 9

If you're using a product and aren't sure if you're happy with it, you're engaged in _____ evaluation.

Accepted Answer

A)  postpurchase 
B)  possession 
C)  purchaseneed 
D)  utility 
A)  postpurchase 
B)  possession 
C)  purchaseneed 
D)  utility

Question 10

When she focuses on the flow that begins with the purchase of raw materials and culminates in the sale of a product to end users, Bridgett Hammerschmidt is managing her company's _____.

Accepted Answer

A)  demand chain 
B)  supply chain 
C)  materials chain 
D)  value chain 
A)  demand chain 
B)  supply chain 
C)  materials chain 
D)  value chain

Question 11

How do marketing researchers use focus groups

Accepted Answer

With a focus group, you can bring togeth

Question 12

When you're studying the information that you've gathered about a product, you're said to be in the evaluation step of the five-step consumer buying process.

Accepted Answer

A) True 
 B)False

Question 13

SCENARIO-BASED
The dairy industry still uses cow’s milk as the base for its varied products. Over time, however, competition from other types of milk has forced changes in the traditional American taste for milk, ice cream, cheese, cottage cheese, yogurt, frozen yogurt, and sherbet. Currently, for example, soy milk and other related items are making inroads in this traditional market.
-Buttermilk, for which today's younger market has a strong distaste, is in the _____ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
A)  introduction 
B)  growth 
C)  maturity 
D)  decline

Question 14

Within the last ten years, the workforce has become more diverse.

Accepted Answer

A) True 
 B)False

Question 15

Domino's relies on a software system that uses historical data to perform all of the following tasks except _____.

Accepted Answer

A)  facilitating the smooth flow of accurate information 
B)  adjusting supply levels 
C)  controlling facility climate 
D)  filling HR needs 
A)  facilitating the smooth flow of accurate information 
B)  adjusting supply levels 
C)  controlling facility climate 
D)  filling HR needs

Question 16

How do sales promotions work

Accepted Answer

Sales promotions include promotional giv

Question 17

Distribution entails all activities involved in getting the right quantity of your product to your customers at the right time and at reasonable cost.

Accepted Answer

A) True 
 B)False

Question 18

The supply chain is the flow that begins with a company's purchase of raw materials and ends in the sale of its finished product to an end user.

Accepted Answer

A) True 
 B)False

Question 19

The following is a good example of _____: "Congratulations! You've just won a month's free membership! All you have to do is sign up for one of our credit cards."

Accepted Answer

A)  sales promotion 
B)  personal selling 
C)  hype 
D)  promotional luck 
A)  sales promotion 
B)  personal selling 
C)  hype 
D)  promotional luck

Question 20

Your uncle has been selling eyeglasses and contact lenses for more than 30 years. The introduction of LASIK surgery as an alternative to eyeglasses and contacts poses a threat to your uncle's business. Which of the following external environmental factors is your uncle concerned with

Accepted Answer

A)  Economic 
B)  Social and cultural 
C)  Competitive 
D)  Technological 
A)  Economic 
B)  Social and cultural 
C)  Competitive 
D)  Technological

Supply chain management is the process of integrating all the activities entailed by the supply chain.

Which of the following is not true about customer-relationship management

When you make your first purchase on Amazon.com, you've enlisted a lifelong acquisitions advisor-someone who will constantly suggest other things that you might like to buy. Amazon.com is applying the concept of _____.

Because its customers want its products for personal use and household consumption, Sunshine Cosmetics sells in a(n) _____ market.

_____ is the most productive way to conduct surveys.

Describe-in the order in which they're generally used-the two types of data sought by marketing researchers.

To deliver high customer value, a company must monitor and improve its _____-the entire range of activities involved in delivering value to its customers.

All of the following are psychological influences except _____.

If you're using a product and aren't sure if you're happy with it, you're engaged in _____ evaluation.

When she focuses on the flow that begins with the purchase of raw materials and culminates in the sale of a product to end users, Bridgett Hammerschmidt is managing her company's _____.

How do marketing researchers use focus groups

When you're studying the information that you've gathered about a product, you're said to be in the evaluation step of the five-step consumer buying process.

Within the last ten years, the workforce has become more diverse.

Domino's relies on a software system that uses historical data to perform all of the following tasks except _____.

How do sales promotions work

Distribution entails all activities involved in getting the right quantity of your product to your customers at the right time and at reasonable cost.

The supply chain is the flow that begins with a company's purchase of raw materials and ends in the sale of its finished product to an end user.

The following is a good example of _____: "Congratulations! You've just won a month's free membership! All you have to do is sign up for one of our credit cards."

Your uncle has been selling eyeglasses and contact lenses for more than 30 years. The introduction of LASIK surgery as an alternative to eyeglasses and contacts poses a threat to your uncle's business. Which of the following external environmental factors is your uncle concerned with

The Foundations of Business

Business Ethics and Social Responsibility

Business in a Global Environment

Selecting a Form of Business Ownership

The Challenges of Starting a Business

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Teamwork and Communications

Product Design and Development

Operations Management in Manufacturing and Service Industries

The Role of Accounting in Business

Managing Financial Resources

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters

Exam 9: Marketing: Providing Value to Customers

Supply chain management is the process of integrating all the activities entailed by the supply chain.

Which of the following is not true about customer-relationship management

When you make your first purchase on Amazon.com, you've enlisted a lifelong acquisitions advisor-someone who will constantly suggest other things that you might like to buy. Amazon.com is applying the concept of _____.

Because its customers want its products for personal use and household consumption, Sunshine Cosmetics sells in a(n) _____ market.

_____ is the most productive way to conduct surveys.

Describe-in the order in which they're generally used-the two types of data sought by marketing researchers.

To deliver high customer value, a company must monitor and improve its _____-the entire range of activities involved in delivering value to its customers.

All of the following are psychological influences except _____.

If you're using a product and aren't sure if you're happy with it, you're engaged in _____ evaluation.

When she focuses on the flow that begins with the purchase of raw materials and culminates in the sale of a product to end users, Bridgett Hammerschmidt is managing her company's _____.

How do marketing researchers use focus groups

When you're studying the information that you've gathered about a product, you're said to be in the evaluation step of the five-step consumer buying process.

Within the last ten years, the workforce has become more diverse.

Domino's relies on a software system that uses historical data to perform all of the following tasks except _____.

How do sales promotions work

Distribution entails all activities involved in getting the right quantity of your product to your customers at the right time and at reasonable cost.

The supply chain is the flow that begins with a company's purchase of raw materials and ends in the sale of its finished product to an end user.

The following is a good example of _____: "Congratulations! You've just won a month's free membership! All you have to do is sign up for one of our credit cards."

Your uncle has been selling eyeglasses and contact lenses for more than 30 years. The introduction of LASIK surgery as an alternative to eyeglasses and contacts poses a threat to your uncle's business. Which of the following external environmental factors is your uncle concerned with

The Foundations of Business

Business Ethics and Social Responsibility

Business in a Global Environment

Selecting a Form of Business Ownership

The Challenges of Starting a Business

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Teamwork and Communications

Product Design and Development

Operations Management in Manufacturing and Service Industries

The Role of Accounting in Business

Managing Financial Resources

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters