Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Which group determines a product's position relative to competing products?

A company uses market segmentation to divide large,heterogeneous markets into smaller segments.These segments can be reached more ________ with products and services that match their unique needs.

Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.

Which of the following is the most logical reason for Procter & Gamble's offering products that compete with one another on the same supermarket shelves?

It would not pay,for example,for an automobile manufacturer to develop cars especially for people whose height is greater than seven feet.

Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments.

What competitive positioning can attack a more-for-more strategy by introducing a brand offering with comparable quality at a lower price?

Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?

Mass marketing is becoming a marketing principle for the twenty-first century.

According to one expert,cited in the text,products are created in the factory,but brands happen in the ________.

Critics worry that marketers of everything from lingerie and cosmetics to Barbie dolls are directly or indirectly targeting young girls with provocative products.

It is considered socially irresponsible when the marketing of adult products spills over into the ________ segment.

Compare and contrast four major segmenting strategies.

_______________ segmentation focuses on how consumers show their allegiance to brands,stores,or companies.

When WalMart customizes its merchandise store by store to meet shopper needs,it is practising ________.

Shopping for the Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing,high-end cars,travel,and financial services.This firm most likely uses income segmentation.

Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?

Why do international markets need to be segmented?

List three variables not applicable to the consumer market that may be used to segment business markets.

Gender segmentation has long been used in clothing,cosmetics,toiletries,and magazines.