Question 1

Explain how the PLC applies differently to a product class than to a product form.

Accepted Answer

Product classes have longer life cycles,while product forms tend to have the standard PLC shape.

Question 2

Because of ________,a company cannot make its product illegally similar to a competitor's already established product.

Accepted Answer

patent laws

Question 3

New-product ideas often come from the external source known as _________________.

Accepted Answer

customers

Question 4

Companies need to pay attention to their aging products.Management should regularly review sales,market shares,costs,and profit trends,and then decide whether to maintain,harvest,or drop these declining products.

Accepted Answer

A) True 
 B)False

Question 5

Wainwright Industries will build a new prototype riding lawnmower especially for women.In the product development stage,Joe Wainwright and his staff will incorporate the functional features and convey the ________.

Accepted Answer

intended p

Question 6

Although products that remain in the maturity stage of the PLC seem unchanged,the most successful ones actually evolve to meet changing consumer needs.

Accepted Answer

A) True 
 B)False

Question 7

Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

Accepted Answer

The answer of Once managers of The Grecian Urn have...

Question 8

Explain the differences between product idea,product concept,and product image.

Accepted Answer

A product idea is an idea for a possible

Question 9

How does packaging present new challenges for international marketers?

Accepted Answer

Packaging issues can be subtle.For examp

Question 10

Proctor & Gamble has sold off a number of lesser or declining brands,such as Oxydol detergent and Jif peanut butter.In these examples,management decided to ________ the products.

Accepted Answer

The answer of Proctor & Gamble has sold off a...

Question 11

In order to get their new products to market more quickly,many companies are adopting a faster,team-oriented approach called ________.s

Accepted Answer

team-based

Question 12

The __________ is included in the second part of the marketing strategy statement,which also outlines the product's planned price and distribution for the first year.

Accepted Answer

The answer of The __________ is included in the second...

Question 13

Bob's Farmworks engaged in ______________ but only after concept testing.

Accepted Answer

marketing

Question 14

At Fantastic Flavors,a large regional chain of candy stores,employees from marketing,design,production,and finance work in a cross-functional group to save time and money in the new-product development process.Fantastic Flavors uses a(n)________ approach.

Accepted Answer

team-based

Question 15

Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.

Accepted Answer

The answer of Mattel's Barbie is an example of an...

Question 16

Companies are often looking to obtain new products.What are the two ways that are often used?

Accepted Answer

A) 	Line extension and brand management 
B) 	New-product development and acquisition 
C) 	Internal development and brand management 
D) 	Service development and product extension 
E) 	Market mix modification and research and development 
A) 	Line extension and brand management 
B) 	New-product development and acquisition 
C) 	Internal development and brand management 
D) 	Service development and product extension 
E) 	Market mix modification and research and development

Question 17

What is the most widely used approach for major in-market testing? What disadvantages to this method may be causing many companies to shift toward quicker and cheaper test marketing methods?

Accepted Answer

Standard test markets is the most widely

Question 18

The potential market strengths and weaknesses are being determined for a new-product idea at Art for Kids.In what stage of the new-product development process does this occur?

Accepted Answer

It occurs in the bus

Question 19

Anita's DayCare plans to offer third-shift childcare,based upon the opening of two new manufacturing plants in her area.Together the plants will hire 423 employees and run all three shifts.Initial test marketing results look promising.In considering launching this new service,Anita must first decide on ________.

Accepted Answer

The answer of Anita's DayCare plans to offer third-shift childcare,based...

Question 20

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Accepted Answer

A) 	Growth 
B) 	Decline 
C) 	Maturity 
D) 	Phase-in 
E) 	Adoption 
A) 	Growth 
B) 	Decline 
C) 	Maturity 
D) 	Phase-in 
E) 	Adoption

Explain how the PLC applies differently to a product class than to a product form.

Because of ________,a company cannot make its product illegally similar to a competitor's already established product.

New-product ideas often come from the external source known as _________________.

Companies need to pay attention to their aging products.Management should regularly review sales,market shares,costs,and profit trends,and then decide whether to maintain,harvest,or drop these declining products.

Wainwright Industries will build a new prototype riding lawnmower especially for women.In the product development stage,Joe Wainwright and his staff will incorporate the functional features and convey the ________.

Although products that remain in the maturity stage of the PLC seem unchanged,the most successful ones actually evolve to meet changing consumer needs.

Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

Explain the differences between product idea,product concept,and product image.

How does packaging present new challenges for international marketers?

Proctor & Gamble has sold off a number of lesser or declining brands,such as Oxydol detergent and Jif peanut butter.In these examples,management decided to ________ the products.

In order to get their new products to market more quickly,many companies are adopting a faster,team-oriented approach called ________.s

The __________ is included in the second part of the marketing strategy statement,which also outlines the product's planned price and distribution for the first year.

Bob's Farmworks engaged in ______________ but only after concept testing.

At Fantastic Flavors,a large regional chain of candy stores,employees from marketing,design,production,and finance work in a cross-functional group to save time and money in the new-product development process.Fantastic Flavors uses a(n)________ approach.

Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.

Companies are often looking to obtain new products.What are the two ways that are often used?

What is the most widely used approach for major in-market testing? What disadvantages to this method may be causing many companies to shift toward quicker and cheaper test marketing methods?

The potential market strengths and weaknesses are being determined for a new-product idea at Art for Kids.In what stage of the new-product development process does this occur?

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 10: New-Product Development and Product Life-Cycle Strategies

Explain how the PLC applies differently to a product class than to a product form.

Because of ________,a company cannot make its product illegally similar to a competitor's already established product.

New-product ideas often come from the external source known as _________________.

Companies need to pay attention to their aging products.Management should regularly review sales,market shares,costs,and profit trends,and then decide whether to maintain,harvest,or drop these declining products.

Wainwright Industries will build a new prototype riding lawnmower especially for women.In the product development stage,Joe Wainwright and his staff will incorporate the functional features and convey the ________.

Although products that remain in the maturity stage of the PLC seem unchanged,the most successful ones actually evolve to meet changing consumer needs.

Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

Explain the differences between product idea,product concept,and product image.

How does packaging present new challenges for international marketers?

Proctor & Gamble has sold off a number of lesser or declining brands,such as Oxydol detergent and Jif peanut butter.In these examples,management decided to ________ the products.

In order to get their new products to market more quickly,many companies are adopting a faster,team-oriented approach called ________.s

The __________ is included in the second part of the marketing strategy statement,which also outlines the product's planned price and distribution for the first year.

Bob's Farmworks engaged in ______________ but only after concept testing.

At Fantastic Flavors,a large regional chain of candy stores,employees from marketing,design,production,and finance work in a cross-functional group to save time and money in the new-product development process.Fantastic Flavors uses a(n)________ approach.

Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.

Companies are often looking to obtain new products.What are the two ways that are often used?

What is the most widely used approach for major in-market testing? What disadvantages to this method may be causing many companies to shift toward quicker and cheaper test marketing methods?

The potential market strengths and weaknesses are being determined for a new-product idea at Art for Kids.In what stage of the new-product development process does this occur?

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters