Question 1

How can marketers use information about the demographic environment?

Accepted Answer

Marketers can learn much about human populations in terms of changing age and family structures,geographic population shifts,educational characteristics,population diversity,and other statistics.The baby boomer market of 9.8 million people is one of the most powerful forces shaping the marketing environment.Generation Xers and Millennials have different needs and wants and have money to satisfy those wants.Marketers can learn the differences in the generations and in the changing American family.The mobility and geographic shifts open new marketing opportunities for many companies.A better-educated and more white-collar population in Canada means a shift in emphasis on many goods and services.As diversity increases,marketers can learn about the characteristics of different segments of the population and design products and marketing programs for each segment.

Question 2

ING,an international insurance and financial services company,is the primary sponsor of the annual New York City Marathon,which is attended by over 1 million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public?

Accepted Answer

A) 	Financial 
B) 	Local 
C) 	Government 
D) 	General 
E) 	Internal 
A) 	Financial 
B) 	Local 
C) 	Government 
D) 	General 
E) 	Internal D

Question 3

A (An)________ is any group that has an actual or potential interest in,or impact on,an organization's ability to achieve its objectives

Accepted Answer

public

Question 4

One purpose of government regulation is to protect consumers from unfair business practices.List two areas in which this may occur.

Accepted Answer

Some firms,if left to their own devices,

Question 5

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Accepted Answer

A) True 
 B)False

Question 6

Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales than to support worthwhile causes.

Accepted Answer

A) True 
 B)False

Question 7

Who are the major players in a company's microenvironment? Explain the role each major actor plays.

Accepted Answer

Within the company,marketing management

Question 8

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

Accepted Answer

To take a proactive stance,marketers nee

Question 9

The youngest of the baby boomers are now in their ________

Accepted Answer

The answer of The youngest of the baby boomers are...

Question 10

In marketing,what is a public? Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

Accepted Answer

A public is any group that has an actual

Question 11

Which group has considerable spending power,as well as great need for tailored products and services,and represents 14.3 percent of the Canadian population (4.4 million people)?

Accepted Answer

A) 	People with disabilities 
B) 	Gays and lesbians 
C) 	Visible minorities 
D) 	Environmentalists 
E) 	Millennials 
A) 	People with disabilities 
B) 	Gays and lesbians 
C) 	Visible minorities 
D) 	Environmentalists 
E) 	Millennials

Question 12

No single competitive marketing strategy is best for all companies.

Accepted Answer

A) True 
 B)False

Question 13

Your company is making negotiations to enter a market in Lower Albania.You would most likely discover that ________ beliefs and values are open to change in this country.

Accepted Answer

The answer of Your company is making negotiations to enter...

Question 14

Today's marketers must constantly watch and adapt to the changing environment in order to successfully build relationships with target customers.

Accepted Answer

A) True 
 B)False

Question 15

The demographic environment is of major interest to marketers because it involves people,and people make up markets.

Accepted Answer

A) True 
 B)False

Question 16

Why is the technological environment such a dramatic force in today's market?

Accepted Answer

The technological environment is perhaps

Question 17

Currently,Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets.Who is Diego's employer?

Accepted Answer

A) 	A financial intermediary 
B) 	A physical distribution firm 
C) 	A marketing service agency 
D) 	A reseller 
E) 	A green marketer 
A) 	A financial intermediary 
B) 	A physical distribution firm 
C) 	A marketing service agency 
D) 	A reseller 
E) 	A green marketer

Question 18

Which of the following has encouraged marketers to pursue environmentally sustainable strategies?

Accepted Answer

A) 	The competition act 
B) 	The black market 
C) 	The green movement 
D) 	Deregulation 
E) 	Green intervention 
A) 	The competition act 
B) 	The black market 
C) 	The green movement 
D) 	Deregulation 
E) 	Green intervention

Question 19

What legislation did the Canadian government pass in order to establish stringent pollution-control measures as well as the means for their enforcement?

Accepted Answer

A) 	The Environmental Protection Act 
B) 	The Competition Act 
C) 	The Food and Drug Act 
D) 	The Consumer Packaging and Labelling Act 
E) 	The Personal Information Protection Act 
A) 	The Environmental Protection Act 
B) 	The Competition Act 
C) 	The Food and Drug Act 
D) 	The Consumer Packaging and Labelling Act 
E) 	The Personal Information Protection Act

Question 20

A(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities for world trade.

Accepted Answer

The answer of A(n)________ economy consumes most of its own...

How can marketers use information about the demographic environment?

A (An)________ is any group that has an actual or potential interest in,or impact on,an organization's ability to achieve its objectives

One purpose of government regulation is to protect consumers from unfair business practices.List two areas in which this may occur.

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales than to support worthwhile causes.

Who are the major players in a company's microenvironment? Explain the role each major actor plays.

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

The youngest of the baby boomers are now in their ________

In marketing,what is a public? Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

Which group has considerable spending power,as well as great need for tailored products and services,and represents 14.3 percent of the Canadian population (4.4 million people)?

No single competitive marketing strategy is best for all companies.

Your company is making negotiations to enter a market in Lower Albania.You would most likely discover that ________ beliefs and values are open to change in this country.

Today's marketers must constantly watch and adapt to the changing environment in order to successfully build relationships with target customers.

The demographic environment is of major interest to marketers because it involves people,and people make up markets.

Why is the technological environment such a dramatic force in today's market?

Currently,Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets.Who is Diego's employer?

Which of the following has encouraged marketers to pursue environmentally sustainable strategies?

What legislation did the Canadian government pass in order to establish stringent pollution-control measures as well as the means for their enforcement?

A(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities for world trade.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 3: Analyzing the Marketing Environment

How can marketers use information about the demographic environment?

A (An)________ is any group that has an actual or potential interest in,or impact on,an organization's ability to achieve its objectives

One purpose of government regulation is to protect consumers from unfair business practices.List two areas in which this may occur.

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales than to support worthwhile causes.

Who are the major players in a company's microenvironment? Explain the role each major actor plays.

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

The youngest of the baby boomers are now in their ________

In marketing,what is a public? Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

Which group has considerable spending power,as well as great need for tailored products and services,and represents 14.3 percent of the Canadian population (4.4 million people)?

No single competitive marketing strategy is best for all companies.

Your company is making negotiations to enter a market in Lower Albania.You would most likely discover that ________ beliefs and values are open to change in this country.

Today's marketers must constantly watch and adapt to the changing environment in order to successfully build relationships with target customers.

The demographic environment is of major interest to marketers because it involves people,and people make up markets.

Why is the technological environment such a dramatic force in today's market?

Currently,Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets.Who is Diego's employer?

Which of the following has encouraged marketers to pursue environmentally sustainable strategies?

What legislation did the Canadian government pass in order to establish stringent pollution-control measures as well as the means for their enforcement?

A(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities for world trade.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters