Question 1

When companies watch both their customers and their competitors,they are called ________.

Accepted Answer

market-centred companies

Question 2

Discuss the functions and goals of a competitive intelligence system.

Accepted Answer

The competitive intelligence system first identifies the vital types of competitive information needed and the best sources of this information.Then,the system continuously collects information from the field (sales force,channels,suppliers,market research firms,trade associations,websites)and from published data (government publications,speeches,articles).Next,the system checks the information for validity and reliability,interprets it,and organizes it in an appropriate way.Finally,it sends key information to relevant decision makers and responds to inquiries from managers about competitors.With this system,company managers will receive timely intelligence information about competitors in the form of phone calls,emails,bulletins,newsletters,and reports.In addition,managers can connect with the system when they need an interpretation of a competitor's sudden move,or when they want to know a competitor's weaknesses and strengths,or when they need to know how a competitor will respond to a planned company move.

Question 3

Bill,in his role as regional manager needs to carefully conduct a ________ which involves first identifying and assessing competitors and then selecting which competitors to attack or avoid

Accepted Answer

Competitor analysis

Question 4

If the company's offer delivers greater value by exceeding the competitor's offer on important attributes,the company can charge a higher price and ________,or it can charge the same price and ________.

Accepted Answer

earn highe

Question 5

PepsiCo conducts a survey on all Coca-Cola drinkers to assess the company's strengths and weaknesses among their target customers.PepsiCo is using a/an ________.

Accepted Answer

customer v

Question 6

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

Accepted Answer

Each competitor has a mix of objectives.

Question 7

Tomorrow's leading companies will succeed by creating "blue oceans" of uncontested market space.Such strategic moves,termed ________,create powerful leaps in value for both the firm and its buyers,creating all new demand and rendering rivals obsolete.

Accepted Answer

The answer of Tomorrow's leading companies will succeed by creating...

Question 8

The market follower must keep its manufacturing costs and prices ________ or its product quality and services ________.

Accepted Answer

The answer of The market follower must keep its manufacturing...

Question 9

To plan effective marketing strategies,the company needs to find out all it can about its employees.

Accepted Answer

A) True 
 B)False

Question 10

Walmart,Dell,and WestJet serve customers who want reliable,good-quality products or services,but who want them cheaply and easily.They are all known for pursuing a value discipline known as ________.

Accepted Answer

operationa

Question 11

Approaches to marketing strategy and practice often pass through three stages: entrepreneurial marketing,formulated marketing,and strategic marketing.

Accepted Answer

A) True 
 B)False

Question 12

WalMart,Texas Instruments,and Dell all achieve the lowest production and distribution costs to win a large market share.They utilize a(n)________ strategy very effectively.

Accepted Answer

overall co

Question 13

Market leaders can grow by increasing their market shares further.

Accepted Answer

A) True 
 B)False

Question 14

How can smaller companies that cannot afford to set up formal competitive intelligence offices assess their competition?

Accepted Answer

Smaller companies can assign specific ex

Question 15

Most companies will compete with ________ rather than ________.

Accepted Answer

close comp

Question 16

Profitability increases as a business gains share relative to competitors in its ________.

Accepted Answer

The answer of Profitability increases as a business gains share...

Question 17

Many large and mature companies get stuck in formulated marketing.They pore over the latest Nielsen numbers,scan market research reports,and try to fine-tune their competitive strategies and programs.

Accepted Answer

A) True 
 B)False

Question 18

A company can become so competitor-centred that it loses its even more important focus on maintaining profitable customer relationships.

Accepted Answer

A) True 
 B)False

Question 19

The competitive intelligence system of a company supplies key information to relevant decision makers about the company's competitors.

Accepted Answer

A) True 
 B)False

Question 20

Not surprisingly,large multi-national companies have large marketing departments.They conduct expensive marketing research,spell out elaborate competitive strategies,and spend huge sums on advertising.These are all called ________ competitive marketing strategies.

Accepted Answer

The answer of Not surprisingly,large multi-national companies have large marketing...

When companies watch both their customers and their competitors,they are called ________.

Discuss the functions and goals of a competitive intelligence system.

Bill,in his role as regional manager needs to carefully conduct a ________ which involves first identifying and assessing competitors and then selecting which competitors to attack or avoid

If the company's offer delivers greater value by exceeding the competitor's offer on important attributes,the company can charge a higher price and ,or it can charge the same price and .

PepsiCo conducts a survey on all Coca-Cola drinkers to assess the company's strengths and weaknesses among their target customers.PepsiCo is using a/an ________.

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

Tomorrow's leading companies will succeed by creating "blue oceans" of uncontested market space.Such strategic moves,termed ________,create powerful leaps in value for both the firm and its buyers,creating all new demand and rendering rivals obsolete.

The market follower must keep its manufacturing costs and prices or its product quality and services .

To plan effective marketing strategies,the company needs to find out all it can about its employees.

Walmart,Dell,and WestJet serve customers who want reliable,good-quality products or services,but who want them cheaply and easily.They are all known for pursuing a value discipline known as ________.

Approaches to marketing strategy and practice often pass through three stages: entrepreneurial marketing,formulated marketing,and strategic marketing.

WalMart,Texas Instruments,and Dell all achieve the lowest production and distribution costs to win a large market share.They utilize a(n)________ strategy very effectively.

Market leaders can grow by increasing their market shares further.

How can smaller companies that cannot afford to set up formal competitive intelligence offices assess their competition?

Most companies will compete with rather than .

Profitability increases as a business gains share relative to competitors in its ________.

Many large and mature companies get stuck in formulated marketing.They pore over the latest Nielsen numbers,scan market research reports,and try to fine-tune their competitive strategies and programs.

A company can become so competitor-centred that it loses its even more important focus on maintaining profitable customer relationships.

The competitive intelligence system of a company supplies key information to relevant decision makers about the company's competitors.

Not surprisingly,large multi-national companies have large marketing departments.They conduct expensive marketing research,spell out elaborate competitive strategies,and spend huge sums on advertising.These are all called ________ competitive marketing strategies.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Filters

Exam 18: Creating Competitive Advantage

When companies watch both their customers and their competitors,they are called ________.

Discuss the functions and goals of a competitive intelligence system.

Bill,in his role as regional manager needs to carefully conduct a ________ which involves first identifying and assessing competitors and then selecting which competitors to attack or avoid

If the company's offer delivers greater value by exceeding the competitor's offer on important attributes,the company can charge a higher price and ________,or it can charge the same price and ________.

PepsiCo conducts a survey on all Coca-Cola drinkers to assess the company's strengths and weaknesses among their target customers.PepsiCo is using a/an ________.

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

Tomorrow's leading companies will succeed by creating "blue oceans" of uncontested market space.Such strategic moves,termed ________,create powerful leaps in value for both the firm and its buyers,creating all new demand and rendering rivals obsolete.

The market follower must keep its manufacturing costs and prices ________ or its product quality and services ________.

To plan effective marketing strategies,the company needs to find out all it can about its employees.

Walmart,Dell,and WestJet serve customers who want reliable,good-quality products or services,but who want them cheaply and easily.They are all known for pursuing a value discipline known as ________.

Approaches to marketing strategy and practice often pass through three stages: entrepreneurial marketing,formulated marketing,and strategic marketing.

WalMart,Texas Instruments,and Dell all achieve the lowest production and distribution costs to win a large market share.They utilize a(n)________ strategy very effectively.

Market leaders can grow by increasing their market shares further.

How can smaller companies that cannot afford to set up formal competitive intelligence offices assess their competition?

Most companies will compete with ________ rather than ________.

Profitability increases as a business gains share relative to competitors in its ________.

Many large and mature companies get stuck in formulated marketing.They pore over the latest Nielsen numbers,scan market research reports,and try to fine-tune their competitive strategies and programs.

A company can become so competitor-centred that it loses its even more important focus on maintaining profitable customer relationships.

The competitive intelligence system of a company supplies key information to relevant decision makers about the company's competitors.

Not surprisingly,large multi-national companies have large marketing departments.They conduct expensive marketing research,spell out elaborate competitive strategies,and spend huge sums on advertising.These are all called ________ competitive marketing strategies.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Filters

If the company's offer delivers greater value by exceeding the competitor's offer on important attributes,the company can charge a higher price and ,or it can charge the same price and .

The market follower must keep its manufacturing costs and prices or its product quality and services .

Most companies will compete with rather than .