Exam 3: Analyzing the Marketing Environment

What is the difference between a core belief and a secondary belief? Give an example of each.

Toyota's Prius was the first mass-produced hybrid vehicle,known for its fuel efficiency and environmental friendliness.The Prius was initially most likely marketed to which of the following groups?

Value marketing is the strategy of offering consumers ________.

The single most important demographic trend in Canada that marketers should understand is the changing family structure.

In a ________ market,goods and services are purchased for further processing or for use in the production process.

Noora DeLange is helping her company develop a marketing program for a new product line.The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?

The ________ will form an important opinion on your company whether they are your customers or not

The legislation created that requires certain commodities to be properly labelled or described in advertising for the purpose of indicating material content or quality is called the ________.

Which of the following marketing activities is forbidden by the Competition Act?

Marketers can take a(n)________ by taking aggressive action to affect the publics and forces in their marketing environments.

As indicated in the chapter opener,change in the ________ environment has had the most impact on the marketing strategy at Xerox.

Canadian cities are often surrounded by large suburban areas.Statistics Canada calls these combinations of urban and suburban populations ________.

____________ help the company stock and move goods from their points of origin to their destinations.

How might a marketer act in a socially responsible way toward the general public?

Explain what type of marketing intermediary a store like Winners represents and why this group is increasingly important to marketers.

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers,such as suppliers,customer markets,competitors,and publics.

Marketing research firms,advertising agencies,media firms,and marketing consulting firms are all referred to as marketing services agencies.

Wholesome Soups,a maker of organic soups,is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go.Print,television,and Internet ads feature college-aged students enjoying Wholesome Soups in between classes and during study breaks.Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

Mountain Equipment Co-op (MEC)has been highly successful in serving a segment of Generation Xers who value family,life experiences,and environmental sustainability.

Which of the following descriptions most accurately characterizes Gen Xers?