Question 1

A company doesn't need to be concerned about the general public's attitude toward its products and activities.

Accepted Answer

A) True 
 B)False

Question 2

Marketers must increasingly consider the distinctive needs of traditional households because this segment of the population is growing more rapidly than nontraditional households.

Accepted Answer

A) True 
 B)False

Question 3

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

Accepted Answer

The answer of The ________ environment consists of factors that...

Question 4

Which trend related to people's attitudes toward others suggests less demand for theatre-going and greater demand for home-improvement,home-office,and home-entertainment products?

Accepted Answer

A) 	The green movement 
B) 	Globalization 
C) 	Cocooning 
D) 	Renewed patriotism 
E) 	Sustainability 
A) 	The green movement 
B) 	Globalization 
C) 	Cocooning 
D) 	Renewed patriotism 
E) 	Sustainability

Question 5

The three largest generational groups in Canada are the baby boomers,Millennials,and ________.

Accepted Answer

The answer of The three largest generational groups in Canada...

Question 6

Business legislation has been created for three basic reasons: to protect companies from each other,to protect consumers,and to ________.

Accepted Answer

protect th

Question 7

Canadian women account for more than ________ percent of this country's workforce.

Accepted Answer

The answer of Canadian women account for more than ________...

Question 8

Fifteen percent of Canadian households report that they have a home office.These workers are referred to as the ________ market.

Accepted Answer

The answer of Fifteen percent of Canadian households report that...

Question 9

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

Accepted Answer

A) 	The migration toward metropolitan and suburban areas 
B) 	The move from rural to metropolitan areas 
C) 	The increasing number of nontraditional households 
D) 	The growing percentage of married couples who do not have children 
E) 	The declining number of manufacturing workers 
A) 	The migration toward metropolitan and suburban areas 
B) 	The move from rural to metropolitan areas 
C) 	The increasing number of nontraditional households 
D) 	The growing percentage of married couples who do not have children 
E) 	The declining number of manufacturing workers

Question 10

More government legislation and the green movement are the likeliest causes of a general decline in environmental concerns in the past decade.

Accepted Answer

A) True 
 B)False

Question 11

In the cultural environment,core values and beliefs and secondary values and beliefs differ in that the former are more open to change.

Accepted Answer

A) True 
 B)False

Question 12

________________ influence the company's ability to obtain funding.

Accepted Answer

Financial

Question 13

About 43.5 percent of young Canadians aged 20 to 29 now live with their parents.This is indicative of what syndrome?

Accepted Answer

A) 	Crowded nest 
B) 	Shrinking household 
C) 	Empty nest 
D) 	Lone-parent family 
E) 	Early independence 
A) 	Crowded nest 
B) 	Shrinking household 
C) 	Empty nest 
D) 	Lone-parent family 
E) 	Early independence

Question 14

Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Trudie works for a reseller.

Accepted Answer

A) True 
 B)False

Question 15

Many marketers now recognize that the worlds of people with disabilities and those without disabilities will never be the same.

Accepted Answer

A) True 
 B)False

Question 16

The company's marketing environment also includes various publics.

Accepted Answer

A) True 
 B)False

Question 17

Why is it important for marketers to understand people's views of themselves?

Accepted Answer

People select and use products

Question 18

An Internet site that shows news features and editorial opinions would be classified as a ________ public.

Accepted Answer

The answer of An Internet site that shows news features...

Question 19

Which of the following statements about income distribution in Canada is true?

Accepted Answer

A) 	Wealth is widespread among Aboriginal reserves. 
B) 	Canadians in the top 5 percent of wage earners account for approximately 25 percent of the total income earned. 
C) 	This distribution of income has created an untiered market. 
D) 	The earnings of Canada's middle class are increasing. 
E) 	The median earnings among the top 20 percent of Canadian full-time workers decreased over 16 percent since the last census. 
A) 	Wealth is widespread among Aboriginal reserves. 
B) 	Canadians in the top 5 percent of wage earners account for approximately 25 percent of the total income earned. 
C) 	This distribution of income has created an untiered market. 
D) 	The earnings of Canada's middle class are increasing. 
E) 	The median earnings among the top 20 percent of Canadian full-time workers decreased over 16 percent since the last census.

Question 20

What are the major trends in today's natural environment? How do these trends affect companies?

Accepted Answer

The natural environment shows three majo

A company doesn't need to be concerned about the general public's attitude toward its products and activities.

Marketers must increasingly consider the distinctive needs of traditional households because this segment of the population is growing more rapidly than nontraditional households.

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

Which trend related to people's attitudes toward others suggests less demand for theatre-going and greater demand for home-improvement,home-office,and home-entertainment products?

The three largest generational groups in Canada are the baby boomers,Millennials,and ________.

Business legislation has been created for three basic reasons: to protect companies from each other,to protect consumers,and to ________.

Canadian women account for more than ________ percent of this country's workforce.

Fifteen percent of Canadian households report that they have a home office.These workers are referred to as the ________ market.

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

More government legislation and the green movement are the likeliest causes of a general decline in environmental concerns in the past decade.

In the cultural environment,core values and beliefs and secondary values and beliefs differ in that the former are more open to change.

________________ influence the company's ability to obtain funding.

About 43.5 percent of young Canadians aged 20 to 29 now live with their parents.This is indicative of what syndrome?

Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Trudie works for a reseller.

Many marketers now recognize that the worlds of people with disabilities and those without disabilities will never be the same.

The company's marketing environment also includes various publics.

Why is it important for marketers to understand people's views of themselves?

An Internet site that shows news features and editorial opinions would be classified as a ________ public.

Which of the following statements about income distribution in Canada is true?

What are the major trends in today's natural environment? How do these trends affect companies?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 3: Analyzing the Marketing Environment

A company doesn't need to be concerned about the general public's attitude toward its products and activities.

Marketers must increasingly consider the distinctive needs of traditional households because this segment of the population is growing more rapidly than nontraditional households.

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

Which trend related to people's attitudes toward others suggests less demand for theatre-going and greater demand for home-improvement,home-office,and home-entertainment products?

The three largest generational groups in Canada are the baby boomers,Millennials,and ________.

Business legislation has been created for three basic reasons: to protect companies from each other,to protect consumers,and to ________.

Canadian women account for more than ________ percent of this country's workforce.

Fifteen percent of Canadian households report that they have a home office.These workers are referred to as the ________ market.

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

More government legislation and the green movement are the likeliest causes of a general decline in environmental concerns in the past decade.

In the cultural environment,core values and beliefs and secondary values and beliefs differ in that the former are more open to change.

________________ influence the company's ability to obtain funding.

About 43.5 percent of young Canadians aged 20 to 29 now live with their parents.This is indicative of what syndrome?

Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Trudie works for a reseller.

Many marketers now recognize that the worlds of people with disabilities and those without disabilities will never be the same.

The company's marketing environment also includes various publics.

Why is it important for marketers to understand people's views of themselves?

An Internet site that shows news features and editorial opinions would be classified as a ________ public.

Which of the following statements about income distribution in Canada is true?

What are the major trends in today's natural environment? How do these trends affect companies?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters