Exam 3: Analyzing the Marketing Environment

Why might it be beneficial for marketers to help develop solutions to problems facing the natural environment,such as increased pollution and shortages of raw material?

How do baby boomers today differ from previous generations as they neared and reached their sixties?

Perhaps the most important demographic trend in Canada for marketers to consider is the ________.

When marketing manager Suzie Kwan discusses factors and forces outside marketing,such as political ones that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

Significant trends in the natural environment include shortages of raw materials,increased pollution,and decreased government intervention.

New laws and their enforcement,affecting business around the world,will continue to ________.

Companies in several industries have recognized the buying power of the gay and lesbian segment of the Canadian population and have begun explicitly targeting these consumers with gay-specific marketing efforts.

As baby boomers reach their peak earning and spending years,they become lucrative markets for financial services,travel,and entertainment.

In a short essay,differentiate between the basic marketing intermediaries.

In a ________ market,goods and services are purchased to produce public services or to transfer to others who need them.

The ________ group is the richest and most affluent of all North Americans.

Which growing consumer group in Canada tends to be cosmopolitan and professional with high incomes?

The microenvironment consists of larger societal forces that affect a company,such as demographic,economic,political,and cultural forces.

Ameriprise Financial has published a Dream Book guide,one of the first steps in their Dream-Plan-Track approach to financial planning,as part of their strategy to attract ________ as customers

A society's basic values,perceptions,preferences,and behaviours are all part of its ________ environment.

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage.Your firm takes a(n)________ approach to the marketing environment.

Generation Xers have grown up and are now increasingly displacing the lifestyles,culture,and values of the baby boomers.

Marketers should be aware of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.This is most accurately described as the ________ environment.

The _________ consists of the demographic,economic,natural,technological,political,and cultural factors that are affecting your company.

Which demographic group is characterized by a total fluency and comfort with computer,digital,and Internet technology?