A) each instance of an advertisement being viewed by a user. B) cost per thousand impressions. C) a concept where advertisers do not pay unless someone clicks on their ad. D) the maximum amounts of money advertisers are willing to pay for each click on their ads. E) the number of users who clicked an ad divided by the number of times the ad was delivered. A) each instance of an advertisement being viewed by a user. B) cost per thousand impressions. C) a concept where advertisers do not pay unless someone clicks on their ad. D) the maximum amounts of money advertisers are willing to pay for each click on their ads. E) the number of users who clicked an ad divided by the number of times the ad was delivered.

Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

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Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

(True/False)

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Question 61

Facebook will reduce the rank of posts that request reshares.

(True/False)

4.9/5

(32)

Question 62

Most Facebook applications are focused on businesses and educational services.

(True/False)

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(35)

Question 63

What are Facebook Instant Articles and why would a firm want to take advantage of this offering?

(Essay)

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Question 64

When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

(True/False)

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(35)

Question 65

Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.

(Multiple Choice)

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Question 66

The advertising acronym CPM is defined as ______.

(Short Answer)

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Question 67

How is Facebook partnering with third-party data providers to improve ad targeting?

(Essay)

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Question 68

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

(Multiple Choice)

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Question 69

Analysts are so bullish on Facebook's mobile advertising prospects because

(Multiple Choice)

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Question 70

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

(Multiple Choice)

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Question 71

Facebook's key resources for competitive advantage are the sophisticated technological tools it provides to its users.

(True/False)

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Question 72

What is Internet.org?

(Essay)

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Question 73

Why is Sheryl Sandberg considered to be the copilot of Facebook?

(Essay)

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Question 74

Facebook founder and CEO Mark Zuckerberg maintains a majority of voting rights in the public company, virtually guaranteeing that his control of the firm continues, regardless of what investors say.

(True/False)

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Question 75

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

(Multiple Choice)

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Question 76

CPM refers to:

(Multiple Choice)

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Question 77

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

(Short Answer)

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Question 78

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

(True/False)

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Question 79

In terms of generating ad revenue on a CPM basis, information and news-oriented sites do much better than social networking sites.

(True/False)

4.9/5

(34)

Question 80

Showing 61 - 80 of 91

Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

Facebook will reduce the rank of posts that request reshares.

Most Facebook applications are focused on businesses and educational services.

What are Facebook Instant Articles and why would a firm want to take advantage of this offering?

When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.

The advertising acronym CPM is defined as ______.

How is Facebook partnering with third-party data providers to improve ad targeting?

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Analysts are so bullish on Facebook's mobile advertising prospects because

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

Facebook's key resources for competitive advantage are the sophisticated technological tools it provides to its users.

What is Internet.org?

Why is Sheryl Sandberg considered to be the copilot of Facebook?

Facebook founder and CEO Mark Zuckerberg maintains a majority of voting rights in the public company, virtually guaranteeing that his control of the firm continues, regardless of what investors say.

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

CPM refers to:

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

In terms of generating ad revenue on a CPM basis, information and news-oriented sites do much better than social networking sites.

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