Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

(Short Answer)

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(35)

Question 81

How has Facebook been able to gain a share in the photo-sharing and video-sharing markets at the expense of established firms?

(Essay)

4.7/5

(26)

Question 82

What is Facebook's motivation for offering new features under an opt-out scheme?

(Multiple Choice)

4.9/5

(35)

Question 83

When a firm _____, it sells stock to the public for the first time.

(Short Answer)

4.7/5

(31)

Question 84

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

(True/False)

4.9/5

(44)

Question 85

Which of the following factors has helped Facebook build up trust among its users?

(Multiple Choice)

4.9/5

(39)

Question 86

Why are so many of the world's poor offline?

(Essay)

4.9/5

(31)

Question 87

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

(True/False)

4.9/5

(39)

Question 88

The term "social graph" refers to:

(Multiple Choice)

4.9/5

(33)

Question 89

Which of the following issues raises advertiser concerns on promoting products and services on social networking sites?

(Multiple Choice)

4.9/5

(40)

Question 90

Today, mobile makes up the vast majority of Facebook advertising revenue.

(True/False)

4.9/5

(34)

Question 91

Showing 81 - 91 of 91

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

How has Facebook been able to gain a share in the photo-sharing and video-sharing markets at the expense of established firms?

What is Facebook's motivation for offering new features under an opt-out scheme?

When a firm _____, it sells stock to the public for the first time.

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

Which of the following factors has helped Facebook build up trust among its users?

Why are so many of the world's poor offline?

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

The term "social graph" refers to:

Which of the following issues raises advertiser concerns on promoting products and services on social networking sites?

Today, mobile makes up the vast majority of Facebook advertising revenue.

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