Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Facebook was one of the first social networking sites where users actually identified themselves using their real names.

Ads with social context attempt to take advantage of the concept of social proof - detracting legitimacy from a product through its association with your friends.

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

Every eighteen months, employees are required to leave their teams and work on something different for at least a month

Facebook followed Twitter's _____ with its own Facebook live video streaming tool,

What was the user reaction to Beacon?

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

Users of Google and other search engines are said to be on a hunt because they:

One of Facebook's key resources for competitive advantage is:

The online advertising acronym CPC is defined as ____________.

Which of the following statements is true about Facebook?

Many analysts were skeptical of Facebook's ability to create a business from mobile. Mobile revenue just before the IPO was zero.

Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in."

_____ is a term used to describe each time an ad is served to a user for viewing.

_____ is a term that refers to a closed network or single set of services controlled by one dominant firm.

Which of the following statements is true of the term "cloud"?

Roughly one in every seven people on the planet has a Facebook account.

Write a short note on how Mark Zuckerberg has retained control of Facebook.

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

Advertisers have relatively low performance on Facebook because they must rely entirely on Facebook-provided data. Ads on Facebook cannot be targeted using any data collected outside of Facebook.