A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so. A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so.

Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Explore all topics

Write a brief note on the factors that have led to the spectacular growth of advertising on Facebook.

(Essay)

4.8/5

(32)

Question 21

Facebook's phenomenal growth implies that it requires minimal infrastructure investment.

(True/False)

4.7/5

(32)

Question 22

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

(Essay)

4.8/5

(37)

Question 23

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

(True/False)

4.8/5

(28)

Question 24

The dark Web refers to:

(Multiple Choice)

4.8/5

(38)

Question 25

Banner ads are often billed based on _____.

(Multiple Choice)

4.8/5

(31)

Question 26

Firms spend more advertising online than they do on radio and magazine ads.

(True/False)

4.9/5

(40)

Question 27

Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

(Essay)

4.9/5

(25)

Question 28

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

(Multiple Choice)

4.7/5

(33)

Question 29

Facebook is especially appealing to organizations looking to share messages with fans since anyone who has "liked" an organization on Facebook will see all of that organization's posts in their newsfeed.

(True/False)

4.9/5

(28)

Question 30

The bulk of Facebook's revenue comes from:

(Multiple Choice)

4.9/5

(37)

Question 31

Facebook feeds

(Multiple Choice)

4.7/5

(50)

Question 32

For years, which of the following is the only major media category that has seen an increase in spending?

(Multiple Choice)

5.0/5

(43)

Question 33

How are News Feeds a source of value for users on Facebook?

(Multiple Choice)

4.7/5

(25)

Question 34

Which of the following statements is true of localization?

(Multiple Choice)

4.8/5

(30)

Question 35

There's an old computer science saying that a computer should never ask you a question that it should be able to work out the answer to. How can a smartphone work out much more?

(Essay)

4.9/5

(41)

Question 36

What does the acronym CPM stand for?

(Multiple Choice)

4.8/5

(30)

Question 37

Describe how Facebook 'leveraged Econ 101' or fundamental economics principals, for better performance and user experience with its ad products.

(Essay)

4.9/5

(30)

Question 38

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

(Multiple Choice)

4.9/5

(40)

Question 39

When a firm has an IPO, it is said to have:

(Multiple Choice)

4.7/5

(31)

Question 40

Showing 21 - 40 of 91

Write a brief note on the factors that have led to the spectacular growth of advertising on Facebook.

Facebook's phenomenal growth implies that it requires minimal infrastructure investment.

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

The dark Web refers to:

Banner ads are often billed based on _____.

Firms spend more advertising online than they do on radio and magazine ads.

Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

Facebook is especially appealing to organizations looking to share messages with fans since anyone who has "liked" an organization on Facebook will see all of that organization's posts in their newsfeed.

The bulk of Facebook's revenue comes from:

Facebook feeds

For years, which of the following is the only major media category that has seen an increase in spending?

How are News Feeds a source of value for users on Facebook?

Which of the following statements is true of localization?

There's an old computer science saying that a computer should never ask you a question that it should be able to work out the answer to. How can a smartphone work out much more?

What does the acronym CPM stand for?

Describe how Facebook 'leveraged Econ 101' or fundamental economics principals, for better performance and user experience with its ad products.

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

When a firm has an IPO, it is said to have:

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters